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Chapter 216 Brand Management

Li Xiulin expressed the news that Long Jianhua had already gone to Xiangdao with a relaxed expression and had a very good life there, and the dining table fell silent.

Grandma quickly shed tears and choked, "My grandson, why do you have to torment yourself like this?"

Grandpa knocked on the table, "Jianhua did too much this time, and his family didn't report it, and did such a thing without authorization."

Grandma was immediately unhappy, "Why did you go too far? Didn't you hear it? My grandson is now a master's degree, a professor, and three factories. He is better than you and your two sons, right?"

Grandpa was a little angry and knocked on the table and said, "Is he not my grandson?"

Long Haoyuan was also a little angry, but he couldn't figure out why he was angry.

Is it because he didn't tell his family to go there without permission, or because he was also hired as a professor.

Seeing that the situation was not good, Li Xiulin quickly said, "I am going to take a few days off to Kyoto. Jianhua has a phone number himself, but he is trying to get his younger brother and sister to Xiangdao, or meet him alone. So we can only think that nothing happened, just think that he is still wandering around in some special zone."

Grandma snorted, "It's the Special Administrative Region, but it's a little bigger."

That's right...

Long Jianhua and the other four returned to the office after having Chinese food, and a clerk handed him a letter.

After opening it and reading it, he smiled and handed it to Yuwen Xing.

"Look, someone is anxious."

After reading it, Yuwen Xing said in surprise, "It's not bad. Tangmu Company offered an invitation to buy Chongshi Machinery for 20 million yuan. We invested 4.2 million yuan, and it appreciated to 20 million yuan in just over a month."

"But they thought too well. Chongshi Machinery is the magic chicken that hatched gold eggs. Not only did it earn more than four times the investment, it will continue to make a steady stream of money in the future. Twenty million, this is Tang Mu insulting us. I can't pay attention to them!"

"Longsheng, it's actually this kind of attitude. We have plenty of time to develop. When they react, we are already a big guy they can't afford to offend."

Long Jianhua nodded, "We must focus on developing for a period of time and accelerate development."

Tangmu Company is a company specializing in the production of noodle making equipment. It is the first choice equipment supplier for instant noodles manufacturers such as Island Waguo, Ome, Nanbangguo, and Wandao. It has very strong strength.

Long Jianhua has seen a lot of their noodle making equipment and admires their wonderful design ideas.

But so what?

In this life, I am here to intercept the lords, and they probably won’t have a chance to stand out again.

"Yusheng, have you seen it? They only said in the letter that they wanted to buy our fried instant noodles technology, and did not mention non-fried ones, which means that we did a good job of confidentiality."

Yuwen Xing laughed and said, "It also means that their information collection ability is poor, and they didn't find that our dry instant noodles had entered their territory."

Long Jianhua shook his head, "The quantity is too small and the market prospects are unclear, so they have not attracted their attention yet. However, this seems to be a manifestation of insensitiveness... Did the instant noodles sales report be sent last week?"

Zhao Huiyi brought a report from the table, "Mr. Long sold 11,000 bowls on Xiangdao last week, and his sales jumped to third."

Seeing that Long Jianhua didn't say anything, he continued, "Mr. Long, our dry instant noodles sales in Nanbangguo increased, up 5,000 bowls from last week's sales to 8,246 bowls."

Long Jianhua pinched his fists, "No, almost doubled."

Yuwen Xing hurriedly asked, "Where is the island of Japan?"

Zhao Huiyi took a look and said, "The situation over there is not as good as Nanbang Country. It only grew by 60%, and the total sales were more than 7,300."

Yuwen Xing hammered his fist and said, "It shouldn't be. The preference for eating noodles on the island of Japan is not worse than that on the Nanbashi country. Why can't the sales increase? What's the situation on the Bay Island?"

"There is a fast growth there, reaching 13,000 bowls, an increase of 165% and the highest among these three."

Yuwen Xing rubbed his face, "Longsheng, why don't I go over and see what the reason is. If the sales in the island of Japan are not opened, our plan cannot be completed."

Long Jianhua shook his head, "No need to go. I believe Zhong Yitong."

This guy is also a desperate man, but the method is wrong.

Long Jianhua pulled him into the office, "We are not in a hurry to go there. Zhong Yitong has only been in office for a week, and instant noodles that meet the taste of the island's Japanese are still on the way, so it's useless if you go."

Yuwen Xing laughed and said, "I'm a little anxious. All your plans will be completed except for the island of Japan..."

Long Jianhua shook his head, "You dare to send the instant noodles to those places if you are trial-produced. You are indeed a little anxious."

Then he said very seriously, "Yusheng, running a business is actually the same as a lawsuit."

"When you are suing, you must first look for clues, find suitable laws and regulations, and find key laws; when you start a business, you must first have suitable products and excellent quality."

"This suitable product has a rich connotation. The appearance should be suitable for others' eyes, the name should be acceptable to others, and it is best to have a beautiful and moving story and comfortable music. More importantly, the taste should make people feel very comfortable."

"It can be said that in addition to the quality of these things, our taste, appearance and name also need to be tested by the market; as for the story and music, there is nothing at all."

"What would Zhong Yitong think if you were in the past? He has only been in office for a week, and we have not sorted out these aspects ourselves. We can't put too much pressure on him now."

"We need to carry out standardized management now. Since the responsibilities have been distinguished, we cannot manage them too specifically. I know you are in a hurry, but you cannot be in a hurry."

Yuwen Xing laughed and said, "The other three markets have achieved remarkable results. The island where Japan, which most wants to enter on a large scale, is behind. I am really anxious... But what are you talking about?"

"Brand management. We have to start brand management from now on, which is what I have considered a lot during this period. Now many companies are advertising, and we will not be immune to the vulgarity in the future, so we have to start looking for materials from now on."

"Yusheng, you are a lawyer, and your divergent thinking ability is stronger than that of us science and engineering men. You can only hand over this task to you."

Yuwen Xing was like an angry rooster. He stared at Long Jianhua for a while and was depressed, "Okay. Let me confirm again. What brand management you are talking about should start from these aspects: name, logo, packaging, music, taste, story..."

Long Jianhua was tired, so it was a bit early to propose such a complete brand management concept at this time.

Waving his hand, "Yusheng, let's say that. Quality and taste must be guaranteed first. The rest is actually how to advertise, how to make consumers pleasing to the eyes, and how to make them feel itchy - it would be best if you don't see each other for a day, it would be better if you don't see each other every three years."
Chapter completed!
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