Long Jianhua did not forget the tenth anniversary, and he did not want to hold a celebration. The opening ceremony of the Special Administrative Region was his established thinking, and later he reflected on what the significance of holding such a celebration was.

After careful consideration, he felt that it was meaningful and could enhance the confidence of group employees, but he finally decided not to do it; Zhao Huiyi did not forget it, but was rejected by him when soliciting his opinions.

It is not because it is in a troublesome situation, but because the group is established too short, it will take at least once every 20th anniversary; by the 20th anniversary, the situation of the group will be basically stable, and people may feel tired at that time, so this celebration needs to be used to inspire.

Liu Shengnan smiled and said, "Actually, we don't have to hold large-scale celebrations, they can be held through tea parties or sports meetings. Holding celebrations is only a small number of people, but this method can allow more people to participate."

"The opening ceremony of the Special Administrative Region actually played a great role. Those video tapes have been screened for at least five years. Although most of them have been enjoying the show, they actually inspired the spirit of the group employees. So I think this kind of celebration is still persistent, but it does not have to be such a concentrated method."

Yuwen Xing sat upright, "Or, we hold some activities every year to let everyone know the year of our group."

Long Jianhua nodded, "This idea is good. We organize some activities at this time of year. The group suggests that each secondary unit organizes it according to its own situation. The time should not be too long, one week to half a month."

"Actually, President Zhao mentioned it before, but the personnel flow was too fast and it couldn't be done. Later, I simply ignored it. This time I also rejected it."

Liu Shengnan smiled and said, "This is good. If a group organization is organized, it is generally impossible for employees to reach it and cannot play a big role; while each second-level unit organizes itself, and more people can participate, and the role it plays a more significant role."

"Actually, I've thought of a lot of interesting shows..."

She told her all the projects she was thinking about, and Long Jianhua smiled and said, "This can be regarded as a reference. It's just that President Zhao is on a business trip, otherwise he can tell her."

"Also, when each second-level unit holds an event, the senior president of the group needs to go down and watch it on site, which is also the focus of the group."

Yuwen Xing patted his thigh, "It's better to take advantage of the opportunity of holding these events to set up some professional teams..."

Then, Liu Shengnan and him said at the same time, "Participate in the professional competition!"

Liu Shengnan said, "We have a Formula 1 team and can also enter other sports fields. In fact, this is also a good way to enter the public's horizons, just like our Recent Comics."

Yuwen Xing deeply agreed, "President Yu has been doing a great job in this area. Not only has he made comics and animation the world's number one, but he also made the implantation of the group's related products so that humans and ghosts don't know... genius."

"Or, expand the animation company... no, also form a group and create an animation sports group."

Liu Shengnan laughed and said, "This idea is good. But the layout of this name seems to be a little small, either anime or sports."

"I think it's better to choose the name of Chongshi Group Culture and Sports Group, both cultural and sports. What's more, we are not the previous few years. Maybe one day we will be able to invest in movies, TV series, or even intervene in the publishing industry. There is too much content. If you choose a fixed name, just fill in the content, it will be done once and for all."

"Mr. Long, what do you think?"

Long Jianhua rubbed his eyebrows with his index finger.

According to her ideas and the development of the group, this is indeed a direction. Since she has already dabbled, why should I set limits for myself?

In terms of culture, the group has comics and animations, and it has also participated in the film industry, and has produced many movies and TV series. The group has developed to this day and is full of all things, and more possibilities exist.

Sports is a good channel for brand promotion, and he has "had" studied it. With the enrichment of material life, more and more sports events have entered the general public, and famous teams will have more and more fans, unconsciously forming a huge consumer group.

In brand management, this is a good way to improve the brand image and a way to quickly get consumers to accept it.

Liu Shengnan continued, "I have been studying brand management and promoting the group brand through various methods, and found that the effect of sports event promotion is at the forefront of all channels."

"If movies and TV are mainly for making money, the effect of brand promotion is worse. In society, information about sports events and events is flying all over the world, more or less entering the minds of the general public, becoming a new channel for information output."

"Especially for teenagers, and those who have sports hobbies, the power of this approach is particularly obvious..."

After she finished speaking, Long Jianhua asked, "How is your "Brand Management" written?"

In his memory, she seemed to have proposed this plan in 1985, saying that she would write such a book; now that she has graduated from her doctorate, the time should be almost done.

She complained, "There are too many things, and it's been intermittent. There is also a problem. The times are developing and new elements are increasing. Just like the current Internet, this is a brand new channel and a new means with ever-changing means... It makes me feel that I need to be improved continuously."

Yuwen Xing laughed, "If this happens, your book will never be published. Think about it, technology is developing and channels are increasing, can you summarize a book?"

"Just like the new product of the research institute, what is not just about meeting certain functions and is constantly being improved in the future? This is the upgraded product, called the upgraded version. From the perspective of making money, it can make continuous profits; from the perspective of thinking, it can reflect further sublimation."

Long Jianhua ignored the term "making money", "You can't just write one book and everything goes well. As your experience increases, your knowledge increases, and your theoretical abstraction ability increases, you will improve and upgrade some of your current views. At that time, you can publish another or even a few more books."

Yuwen Xing shook his eyebrows, "Tell me, you all have published books. As the first serious doctor of Chongshi Group, what kind of book should I write?"

Liu Shengnan looked at Long Jianhua, and the two of them shouted loudly at the same time, "The Classic of Parenting!"

Yuwen Xing looked left and right, and then rubbed his face and said, "This topic is a bit off. We were talking about group celebrations, professional teams and other cultural and sports, but why did we talk about writing books? Come back, come back."
Chapter completed!