Chapter 903 LED lights, inheritance
All industrial products of Chongshi Group, except for Dapec, are only advanced in technology. In the aviation sector that it is most concerned about, we must naturally keep a close eye on the world's most advanced level.
Zhao Hanyuan knew his determination and no longer insisted on his opinion. He said that he would go back and think about it and come up with a research plan. He knew that Long Jianhua's attitude towards scientific research was, from his perspective, just to save initial R&D investment and practice by the way.
Before he left, he said that he would immediately adjust the personnel to set up three research groups to study large aircraft, helicopters and automobile engines to achieve professionalization. At present, there are enough researchers in terms of engines that can be fully implemented...
On the afternoon of January 24, 1991, Liu Shengnan came to Long Jianhua's office in the research institute with a small box, and said with a smile, "Longsheng, I'm here to send you a gift."
He stood up and walked over, "What's so brisk?"
She smiled, "LED light."
He raised his lips, "A box of such a small should be filled with small lights."
Liu Shengnan nodded, "I am a invention expert, I can see this. That's right, the first batch of people in trial production, three small specifications. We changed all the lights from twelve hotels, and now there are endless citizens going to visit."
"Those people linger in the lobby will affect the work order of the hotel. However, this has become a means for the hotel to attract customers, and many customers come here. I accidentally learned about it. One week after the light change was completed, the customer source increased by nearly 10%.
"With these hotels doing physical promotion, the orders for LED lights have increased unexpectedly. Originally, when energy-saving lights were to be switched to production in two weeks of production, they can only expand production lines to meet the market needs of LED lights."
She had just returned from the United States and saw the crowds of visitors from the three American hotels, and also heard some data from several European and Japanese hotels, and was now full of joy.
Long Jianhua smiled and said, "Your idea is really good, and you have directly opened up the sales. In this way, the market development speed is much faster. Good products are good products and they also need to correctly guide customer needs. This is a good example."
I was very happy to hear this news. This was the product he led the research. It was beyond his expectations for successfully opening the market so quickly, so I was naturally happy.
The idea of choosing some representative hotels in the group as display places was proposed by Liu Shengnan. It was originally just a hall replacement, but at the committee’s decision-making meeting, it was unanimously decided to make a big deal and replace all the lights of the selected hotel with LED lights.
Liu Shengnan smiled and said, "In view of this good momentum, we have decided to set up a factory in the Mainland and the United States to cover the corresponding market and squeeze the living space of latecomers."
"Actually, this is also related to our advertising. It is a high-end product, and advertising is also in high-end media. In addition, our hotels are also high-end. It is difficult to sell them even if they are high-end."
So far, the only one in the world who can produce LED lights in industrial production is Chongshi Group. Even if you want to buy this patent, it will take some time. If you buy it back and then adjust the existing production line, the fastest time will be three months; if you build a new production line, it will take longer.
Long Jianhua nodded, "This decision is very good. We don't seek monopoly, but in fact this is monopoly, technological monopoly, and no one can say anything about us."
This is the first-mover advantage of technology. Since patents are recognized, we must make full use of this advantage.
If you don’t have someone, you have me. If you have someone, I have occupied a large amount of market and let your followers follow you.
Liu Shengnan smiled and said, "The monopoly is monopoly, as they say. The money we subsidized to the hotel was originally thought to take at least half a year to recover; now it seems that it can be recovered in at most three months."
"We checked the orders and most of them were from hotels. Due to limited production, the office buildings of our companies have not started to be installed yet, but the lights at the group headquarters and the research institute headquarters must be guaranteed. These are two storefronts, so we have to do it."
Then he laughed, "There are also hotels in the mainland who saw LED lights and have placed orders. Mr. Long, it seems that the mainland is very rich and is not inferior to others when it comes to fashion."
Among those orders, she saw the client's branch and found that there were two mainland orders.
Long Jianhua looked at her, "The mainland economy is developing so fast, and it is still affordable to buy a few lamps. Every country in Africa has high-end hotels, not to mention the mainland that is developing rapidly. They are the engines of the world economy. No car in the mainland is exported, but our profit there is no less than that of any country in Europe and the United States."
This is a bit of a distortion of concepts, because there are more than one billion people in the mainland. But the foundation is there, and the foundation is indeed much thinner than that of those countries in Europe and the United States.
Unexpectedly, Liu Shengnan agreed with his opinion very much, "It is precisely because of this that we are preparing to start a large-scale layout in the mainland. Automobile is about to inspect new partners; Da Petrochemical is also preparing to go to another company; and the machine tool factory is preparing to expand."
Long Jianhua nodded.
He agreed with their early awareness, which means that they are beginning to mature and are no longer coping with current products and markets, but mentioning the term layout.
He asked with a smile, "When did you get to know what to do? I remember to make an advance arrangement?"
Liu Shengnan smiled, "We always have to grow up. You can't ignore your daily decisions, so we won't make progress."
Then he said quietly, "To be honest, since you consciously withdraw from your daily decisions, we have been confused for a while. We have some negligence in our daily work, and our strategic aspects have also dragged you down."
"The reason for such progress is that in early October last year, Mr. Yu said that the company's advertising was a bit messy. We talked for a while before we found out one or another."
"We took turns to 'settle down' for a week, and then we opened a meeting, which lasted for a whole day, so that we found out the problems we had."
She asked with a smile, "Mr. Long, have you not been disappointed with our work before?"
He smiled and said, "What are you disappointed? People have adaptation periods, not to mention that we are such a big group."
Liu Shengnan smiled awkwardly and said, "But our adaptation period is too long. From the end of 1986 to last month, four years. We all felt embarrassed for such a long time. Especially Mr. Zhang and Radell, they started to be qualified bosses. At our meeting that day, they had the most reflection. Through their reflection, I realized that my reflection was not profound and many problems were not discovered."
Long Jianhua shook his head, "Being able to reflect and discover his own shortcomings means that his mentality is still good. The management level is also spiraling up, and it is impossible to rise sharply."
Liu Shengnan laughed and said, "Wu Huiru said the same thing at the president's review meeting later. It seems that you management experts have the same idea. Mr. Yu said at the time that he lost nearly 2 billion US dollars in his first merger and acquisition. Mr. Long, you didn't say anything, but we got the most reasonable price in the subsequent merger and acquisition."
Long Jianhua smiled in his heart. That guy was not ashamed of using that guy as a role model; he was not ashamed, but he was not ashamed. He made the decision to buy the two companies, Ariston Thermal Energy Company and Shanfos Home Compressor Company at all costs. He is still giving such an example, it is simply a slap in the face.
At that time, crude oil futures were speculating on, and the US dollar was burning in the bag and just wanted to expand its territory as soon as possible. It was purely a rich and willful behavior; now the management has been standardized, so there can no longer be such mistakes.
Long Jianhua moved the box and said, "What are you doing with these lamps?"
She smiled and said, "It's not for you, I'll put it in the exhibition hall later. This is the first batch of products of our group and the earliest LED lights in the world. I want to put them in with my own hands."
The suggestion of this exhibition hall was proposed by Yu Xinfei. When the first joint venture color management company was established, she took a photo with her camera and said she wanted to be a witness to the development of the group. No one else expected that she only thought of doing such a thing. It was precisely because of this suggestion that she came into Long Jianhua's sight and was promoted to this day because of her outstanding ability.
She then said excitedly, "Before we held the president's review meeting, all the presidents went to the exhibition hall and reviewed the group's development history over the past 11 years. During the journey, Yu always burst into tears, and many people also shed tears."
"It is precisely because of that time that we have a clearer understanding of your development ideas. Raise cash cows, focus on management, and focus on R&D. Make a lot of money, use enough money to ensure scientific research, use advanced management to ensure maximum profit, and produce scientific research results faster. Of course, we don't understand R&D, but from your strategy, it feels like this."
Long Jianhua was a little surprised. They could see so many things from an exhibition hall, and it was his real strategic intention. He had never told anyone about these things.
He smiled, "It seems that the exhibition hall is pretty good, it can actually make you discover so many things."
She smiled, "I have only been there four times over the years, and the first three times have been to watch the fun. This time, it was purely because the committee members reflected on us that we had reached a consensus."
"We have decided that starting this year, everyone at the headquarters and the president level of the business department will go to the exhibition hall to study. First, it is to enhance cohesion, and second, it is to strengthen the sense of honor. If you can learn something from it, or understand something, it is the best."
"We have decided to build a museum this year to showcase the development of the group, including video materials, newspapers, magazines, and physical objects."
He nodded, "This idea is good. For those who have won the best in the group's various evaluations, they can organize them to visit, just as a way to give them a trip."
This is a cultural heritage that is worth doing and worth spending a lot of effort.
A company without history will not have a brilliant future. For a company’s development history, corporate culture is fake, and the development idea will change.
Like people, companies also need to have spirit, which is the core culture of the company. Otherwise, it is a ship without motivation that can only go with the flow, and the final outcome can only be a sinking...
After chatting for a while, Liu Shengnan suddenly laughed and said, "Mr. Long, you used to ask us to advertise inside and outside the airport. I solicited advertising plans from all the employees of the group, selected 20 for rewards, and then used two for experiments. The results were surprising to us by one."
Seeing him looking at her with inquiring eyes, she continued with a smile, "We rented a small venue in the airport in the seat photo studio, with the background of the four words "Joinshi Group and a photo of a new car."
"Promotion is free photography, but it costs twenty US dollars to take the photos. As a result, in less than two months, the profits of each airport were as high as six hundred thousand US dollars."
He laughed, "This is misleading people. He said that taking photos is free, but it took twenty dollars to take photos, which is cheating people."
Liu Shengnan smiled with a pursed lips, "We also had this concern at the beginning, and customers complained during the actual operation. But seeing the photos is really good, they are willing to pay for them."
"This 160,000 is direct, and there is a greater gain, that is, the sales of this car have increased significantly, and the one-time imaging camera is the same. Akoka was so bleak and Radell was almost the same."
This single-time imaging camera is a new fully automatic single-lens reflective Polaroid camera. It was studied and formed in January last year and was launched on the market in July. Its storage compartment can hold ten photos, and you can open the viewing window at any time to take out the photos.
Long Jianhua smiled, "This is a capture of people's face-saving mentality. There are not many twenty-four bets. I have been photographed and I can't bear to throw them away."
Liu Shengnan laughed and said, "If you take a photo, don't, the employee will throw the photo into the trash can in front of the man."
Long Jianhua's face was thrusting. This is purely disgusting. Who would like his photos to be thrown into the trash can? He would have to buy them even if he didn't buy them.
He rubbed his forehead, "This is a path that cannot be carried forward. How much does this plan reward?"
"HKD 500,000," she smiled, "We think this suggestion is still worthy and will not damage the company's image. I am going to recruit the person who made the suggestion into the sales department. If you can come up with such an operational solution, your thinking is still very meticulous and your psychological analysis is very good."
Long Jianhua nodded. Not to mention whether he wanted to cheat others, but this plan is still very perfect and has been tested by practice and has good results.
He asked, "What kind of person is it?"
"From the Public Relations Department," she said after taking a sip of tea, "I just recruited it last year. Lin Lin said that he has an active mind and a clear work mindset. I asked her for someone, but she didn't want it."
Long Jianhua looked at her with a smile, "What do you mean, do you want me to ask for someone from her?"
She quickly said, "How dare you? I mean, he is a talent and will shine wherever he goes. Compared to the public relations department, sales is more suitable for him."
I thought to myself that it would be best if I could ask for something, but I can't mention it like this.
Long Jianhua smiled and said, "The company's employment purpose is to put the right people in the right position. As for the entanglement between you, don't talk to me."
Chapter completed!