The song "Blinding     lights" has been released in large quantities on more promotions and on a stronger platform at the same time since Friday.

This efficiency is much easier than Ye Qing's previous runs, and Xiaodao Records received a set of feedback that surprised them: "Blinding     lights" has spread very well on radio, whether it is a large or small radio station.

Many people said:

Especially when I listened in the car, I felt so happy!

Ye Qing expected this, and Universal Music was also in the plan, so a large number of radio stations were launched this time.

And as James Corden said on "The Corden Carpool Show", it was just a weekend event, and this song quickly became popular among many nightclub bars.

And it is very popular among minorities.

This can be collected a lot of information online: there are a lot of sharing, reprinting, and likes on their Twitter, Facebook, and ins.

In short, the spread speed is not slow either.

Really, the popularity of the fast scared Universal Music. Ye Qing got the news on Sunday night: "If this trend continues, you should also land on the billboard     hot100. If it ferments better, there should be the top 50."

"Fifty airborne?"

Ye Qing was really shocked because the last time he had the best score, he was still ranked 61st...

It seems that this kind of song is more pleasing.

But then again, they can't make a big fuss: after all, this is an advertising soundtrack for Prada, so at least you have to wait for the white audience to follow and then come back.

Fortunately, this does not prevent them from adjusting their route immediately:

Increase investment in radio stations, especially small and medium-sized radio stations and minority areas; then nightclub DJs also started to collect money, and this was already very popular, so I went with the flow.

Another one is online marketing.

Offline popularity is one aspect, but the ability to drive rhythm online is still very strong.

But what is enough to rely solely on the small-scale communication of netizens? Or is it better to have influential celebrities. If Universal Records wants to spread through celebrities, what can be more convenient and efficient than its own artists?

One forward, one comment.

Or a share that pretends to be nothing...

Just treat it as an encouragement and support for new singers. This kind of thing is not very risky, so it is basically no problem for the company to arrange operations.

...

Monday, April 16.

Ye Qing was holding his cell phone and was waiting for a message.

The interface on his mobile phone is the ins interface, which is an account that is usually managed by the team, but has many likes and views.

It may be because he has a lot of fans in China, or because "Old    Town     Road" has achieved achievements, and of course it may be because of his beautiful fans. In short, the account has also recently seen a wave of fans with a considerable increase, just two days on Fridays and Saturdays.

It was significantly lower on Sunday, but they had new moves on Monday.

"It's already ten o'clock, will it be..." He waited for a while and decided to ask.

“It's OK, you don’t have to worry too much.”

Amy was calm and continued to fiddle with the tablet, then said without raising her head: "I agreed to send this point, and later, I will definitely send it. And this situation may be a better situation."

"Oh, why do you say that?"

"You can think about it."

Amy has been in the economy for many years. Although she has never brought any big names, she is very knowledgeable: "I'll take your domestic scarf as an example. For example, if you want to promote the actors you arrange for a company, the staff must be on the right track and use the copywriting made in advance, and send it on time, right?"

"Yes."

Ye Qing nodded. He usually won’t get a vote by himself.

Amy nodded, saying:

"But sometimes, they need content you promote. If it is a song or something, you may listen to it yourself. Once you are interested or even like it, you can participate by yourself and really give a recommendation."

"You mean..."

"Yes, that's what I mean."

Ye Qing then continued to sit on the sofa in a daze. He thought about it and found that there was really a possibility.

It’s like he often shares Liang Bo’s songs on his Moments - although it’s not a big platform like Weiwang, celebrities will definitely have their favorite songs.

So after refreshing this repeatedly for more than ten minutes, a message finally popped up: "cheers@YeQing#blinding    lights   [ebsp;song    Of   course!"

...

The general meaning of this message is "Cheers @ Ye Qing#blinding    lights    【Expression】Good song, of course!"

The author himself did not appear completely in the picture below, just a table with a wine glass on it, and of course a mobile phone with music playing on it.

After a closer look, it was "Blinding    lights".

Ye Qing breathed a sigh of relief. It was indeed not exactly based on the copywriting and design, but his emotions were fuller.

The original copywriting is:

A new song from @Ye Qing.

Now it has become a cheer to Ye Qing, tagged his new song title and gave his own high evaluation, which is much better than the original hard-core marketing.

No doubt, this must have been confirmed by the agent, because such platforms usually have to undergo review by the agent. But the stars themselves obviously like it, so they added a wine glass.

And more reviews.

And Ye Qing's side is better off going back in a different way.

"Hurry! Find out if there is a wine glass of the same style in the hotel? It is best to have the same color of red wine!"

Amy was immediately overjoyed. Not only did the other party give him a very positive publicity, but it also brought the influence behind the publicity. So he urgently asked the hotel people to attract supporting equipment, so that Ye Qing showed his face and held a wine glass.

Against the light, I took a photo that was quite daily, but everything was pretty good.

Then go back to the gate and pretend to see it.

Then wait for another minute, pretend to take a photo, and then post a picture with the caption: "What    a   surprise   [emoji]     cheers!@badgalriri"

...

At 5:10 pm, Tina was in the band.

As a girl with good looks, Tina has a young capital. And because her father, who doesn't know her name, seems to be very tall, her figure is also quite powerful, so she undoubtedly became the most popular person in this young band.

Tina is very proud of this attention.

She has always liked to show off what others don't have, so this time is no exception. She arrived early on Monday's band rehearsal: It was said that there were good songs recommended to musicians.

"All of them are here, what songs are there?"

The tall Benjamin looked curious.

"OK, so do you know Yiqing..."

Tina tried hard to pronounce it, but she still made the wrong one, but it didn't matter. She was sure that the white musicians had never heard of this person: "A Chinese singer?"

"Ah, no."

"Where from? China?"

And please: "What's wrong, Tina?"

Just know you haven't heard it before, Tina began to show off proudly: "So, he recently released a new song, which is very nice, so he made it with a synthesizer."

"Oh, is that? Cool, maybe we can listen."

The answerer was a little careless.

Tina didn't keep it a secret and said directly: "This song is called "Blinding     lights", you can listen to it."

After saying that, she added:

"This is what my brother found after listening to many songs recommended by DJs on the radio. It is not a mainstream singer in the public, you know."

However, the next second, someone expressed a different opinion.

"Wait a minute, I seem to have heard this name somewhere..."

"What? No?"

"It seems to be just now, I think about it."

The speaking Jenny took out her cell phone, confirmed it, and then showed with a proud look: "Look, this is not a niche singer, don't lie to us, Tina!"

Everyone went over to see:

Rihanna's ins on the screen reprinted the singer's new song, and has received 410K (410,000) likes...

Everyone looked surprised, and someone even took out his cell phone to prepare for the audition.

But Tina ignored the ridicule in Jane's language.

She had only two thoughts in her mind:

First, Rihanna and I have similar tastes?

Second, I was only happy for two or three days, and such a niche singer was discovered and I was going to spread directly from niche to the public?
Chapter completed!