To be honest, after the Spring Festival incident happened, many people who were obsessed with melons actually didn’t understand why a movie was changed to online broadcasting would react so much in the industry. Anyway, it can’t be released now. Isn’t it considered as a policy to follow?

Ye Qing said that it is not that simple.

The situation here is very complicated, and even if it weren't for "囧妈" but other movies, it might be a little better.

So the class of Xiao Kuihua Class is on!

Children's cough is not good, so they are mostly pretending, just a beat...

Similarly, "Lost Mom" ​​is being scolded now, not just because of the current reason, because this is not the first time:

First of all, it will be released in advance.

This kind of thing is not without it, but it does not mean that this kind of thing is right, especially during the Spring Festival period - everyone has agreed on the rules and many things must be set out together.

So this time Ye Qing participated in the Spring Festival release. In order to wait for "Detective Chinatown 3" to pass the review, everyone waited until not long before the Spring Festival to start pre-sale together. It was because the Spring Festival cake was too big and the competition was too fierce. For fairness, everyone agreed to set off together early.

As a result, Xu Zhenglai was released early and was about to be released on the 23rd.

It directly broke the set rules.

This rule may take years to establish. But once it is broken, it may be difficult to make up for the subsequent rules.

He is one day ahead of time, others will not be two or three days?

Don't doubt the determination of each company.

After all, the importance of the Spring Festival is undoubtedly that a big-selling movie can make more than just a little box office money, but the stock price is the big deal.

So if you engage in vicious competition during this period, it will be quite terrible.

And this also annoyed the cinema people.

Ye Qing also learned after making the Spring Festival movie that cinemas across the country only have one day to rest. Yes, staff can take shifts, but cinemas only have New Year's Eve to open on New Year's Eve.

So, it was so painful that they had to go to work on the first day of the New Year, and suddenly said, "The 23rd release of "囧妈" is released, and everyone has to go to work on New Year's Eve..."

This guy was called to work overtime on New Year's Eve, can it be fine?

Then the second point is sold online.

If he had angered a wave of peers just now, it would be fine if everyone could barely endure it. The next time he sold it online, it would completely affect the direct interests of many people.

Because first of all, these theater movies have a window issue.

The movie window refers to the time between playback on different platforms, such as a newly released theater movie, which is generally released at least one month earlier than the online platform.

In other words, if you want to watch a newly released movie, you can only go to the cinema, otherwise you will have to wait for a while before you can see it online. But if the theater movies are directly online and avoid the cinema, this will touch their interests a little.

You should know that Internet giants are getting richer now:

What if they buy out directly from now on?

Traditional theaters are bound to be irrelevant.

Then there are also theaters that promote them, such as the various large-screen trailers, arrangements and revenue planning that everyone can see are all the costs of the theater.

As a result, all the profits have been taken away by the online platform.

This has to talk about the third point, reputation.

Fame, fortune, and after profit, fame is also very important.

After buying "囧妈" on the online platform, both parties gained a good reputation. And the company promoted it, please let everyone watch the confusing copywriting of Xu Zhengxin movie for free on the first day of the Lunar New Year.

It was praised by the audience all of a sudden.

On the other hand, several other film companies were waiting bitterly - the Lunar New Year movies were forced to be withdrawn, and many movies had the size and guaranteed distribution requirements that could only be realized during the Spring Festival period, but the next Spring Festival period will be another year later, and may be outdated.

As a result, the sale of "囧妈" immediately jumped out and immediately formed a trend online:

It’s free for them, so are other movies free?

If it's not free, then Xu Zheng is great.

This is the speechless thing about people's promotion. It is obvious that someone else bought his movie, but he also had to play word games to make many people think it was Xu Zheng who asked everyone to watch it.

This kind of publicity is also used to take advantage of other movies, and to ensure your own profits. It also divides the film industry from the public - the audience is happy to see it, and you still want to scold him in the film and television industry?

That's not very good...

So let’s take a look at the operation of “囧妈”:

First, they mainly offend peers, and then mainly offend theaters, so naturally there is no good thing.

...

"I have been doing movies for so many years and have encountered such a thing again!"

During the video conference, Mr. Li's tone finally increased, his rhythm accelerated, and his face became a little angry.

In fact, he had a decision in his mind now, that is, after this meeting was over, he would also join forces with the publishers of several other movies to deal with this matter.

It is unlikely to completely ban Xu Zheng, but at least in 2020, he will not have any good results.

"That's right, he must learn some lesson, and he did too much!"

"This kind of unruly person, let him pat his butt today and leave. He will be able to play bigger things tomorrow!"

A group of people were noisy and began to respond.

Indeed, things like "dead fellow Taoists who are not dead" in "囧妈" will definitely be boycotted, so that Xu Zheng really did not do anything in the next 20 years.

I have been doing things for 21 years and I also appeared as a producer.

But after a series of changes, everyone still has to return to the topic they just talked about: that is, since the Spring Festival cannot be released, how should we stop?

This is closely related to their current situation:

If you still insist on re-releasing the Spring Festival next year, then the confidentiality costs of this year, the unknown opponents of next year's Spring Festival, and the already-expensive publicity fees, will have to be spent again, and there is another issue involving funds.

If the shift period is changed, most of the themes like "Li Huanying" seem to be not appropriate: New Year's Eve? No; National Day? The style is not harmonious; the original planned summer vacation?

Not bad.

A group of people started to whisper and discuss whether they could be released according to the summer schedule.

"If the summer season is available, can the cinema be opened at that time?"

Ye Qing finally spoke and gave a tip: "And even if it can be opened, I guess I will definitely restrict my seat from the beginning. So I think it's just a few delays, so let's take a look."

"Isn't this difficult to choose the subsequent schedule?" Some people were upset.

"Then you can talk about your opinion first, and then think about it when you go back."

Ye Qing paused and said, "Let me tell me my opinion first. If you change the schedule outside the Spring Festival period, don't talk about the previous guaranteed plan like that."

The size of the Spring Festival period is incomparable to other schedules. And once other schedules encounter other videos, the competition is basically more direct and cannot be played...

So the people from Beijing Culture immediately said: "I think we can still wait for the Spring Festival."

Finally, he added: "It's okay for us to have no outdated issues in the subject matter. As for the content, everyone has read the original sketch a long time ago. Then our cost pressure is relatively not that great, and it's okay to stick to it until next year."

"There will be a new situation next year, and it will be time to go..."

"We have situations here, and if it is delayed to a relatively late, there may be changes..."

The discussion lasted for nearly two hours, and the group did not discuss anything. Today is New Year's Eve again, so everyone decided to discuss it another day.

By the way, observe the next development.

You can also find out what other companies plan and compare and refer to it. Little do you know that the other companies have similar emotions and actions: surprise - scolding the bald head - not being able to settle the schedule - find out what others do...

Everyone has this mentality and is in a mess. Especially those with high investments: For example, "Emergency Rescue" claims to be an investment of 700 million yuan, with 5 years of preparation and more than four months of filming...

Although Ye Qing knew that he could not trust the amount of investment he claimed, he would not be able to pay a 50% discount.

In any case, the next few days may be the days when the film industry was very happy but now it is a very sad one.

But Ye Qing?

Hi, what can he do? The singer is online.

...

The ups and downs of the film and television industry are not very good in the music industry. Although it is not so directly hit, there are many problems...

For example, there are no commercial performances, concerts, etc.

Nowadays, except for Ye Qing who can sell albums every year and make money, the main way for other singers to make money is to go on variety shows, commercial performances, concerts, etc.

Fortunately, Ye Qing's studio is the only one who cares about him, and he has arranged everything.

Everyone has even worked from home for a while.

So the progress went smoothly, and I did whatever I should do, and there was less work.

Good enough.

Because everyone is very clear that the current situation is not clear, so it is better to be cautious. Ye Qing also gave everyone a reassurance, saying that although the studio is not small, it is definitely no problem to support you.

So it was the second day of the lunar calendar. Everyone had a meeting and then continued to finish the holiday.

And he himself makes music, rests and grows vegetables.
To be continued...