Watching movies often has some personal preferences.

For example, some people like "Wolf Warrior 2", some people like "Sea Pianist", and some people like "Sunshine Robbers"... Forget it, no one seems to like the last one. These are all kinds of types, some people like this tone, but some people like that.

So many times, there is no saying that movies are "will definitely like them".

But there will also be a most popular type.

And this standard is still changing with the times:

Early on, it may be a film by a big director.

Zhang Yimou, Jiang Wen, Chen Kaige, etc., as soon as the movies of these people were released, they would be very popular no matter what they were filmed. But in addition to Zhang Yimou, there are fewer failures, and other people's overall reviews of the movies are also mixed, and there are also many losses.

In the middle, it will be a Hollywood blockbuster.

"Avatar", "Pirates of the Caribbean", "Avengers", etc., various special effects, large scenes, and various well-known actors, have also been very popular for a long time.

Now, I'm tired of Hollywood blockbusters:

Comedy movies and patriotic movies are currently the two leading players in China's high box office, and there is no doubt.

Because of these two types, if the quality of the filming is good, and if you catch up with the appropriate schedule and sufficient publicity, you will have a good chance of gaining a good reputation and the box office will take off further.

Of course, it is just that these two types are easier to produce, but not necessarily possible. At least, "Hello Li Huanying" was not so popular before, after all, there are too many unfavorable factors:

Jia Ling's first movie is so difficult to invest, and everyone is worried about losing money.

Although it is a comedy, the story prototype is derived from Jia Ling's own mother, and it may not really meet the audience's appetite.

And the prototype sketch have been performed once.

So, shortly after Zhang Jun and his girlfriend watched the movie, they also came out of their emotions in the movie, so they did not hesitate to praise themselves. They first gave the tens directly on the ticketing platform:

"Exceeding expectations, it was very funny before, but it was so touching in the end, so I gave it to you very much!"

And this is not enough. Many people have to seek recognition after watching this now, so they search for this movie on major apps.

See if others think so too.

It's already quite late now, at around 2 a.m., but the two of them were in high spirits. When the winter breeze blew, they were in good spirits, so they went to the scarf to take a look. Although the first comment came up, they said, "I'm here to see Shen Teng, but Shen Teng has such a little role?", but the overall praise is mostly.

"I was so moved that I made my boyfriend's coat cry and tears."

"Recommended! Remember to bring tissues!"

"It's okay, you can take a look."

On a more professional platform, there is an 8-point film review: "I think I can pick a lot of tricks in this movie, really.

Jia Lingchu directed the cylinder. I have so many things to remind her that there are worth improving, but I was still moved by one of her things, that is sincerity.

Even in those immature designs, she has a lot of love and longing for her mother. This emotion is not a sensationalism created by blending, but a feeling exchanged with her sincerity.”

7-point film review: "Jia Ling's level is limited, but her feelings are extremely sincere. Although the ending made me cry, it did not change the situation where the first half was a low-end version of Charlotte."

And 10-point film reviews, with fewer words: "Sincere touching the heart, there is no way to make an objective evaluation."

Zhang Jun just looked at these and liked them one by one.

It is indeed as if they said "Hello Li Huanying" and there are indeed many shortcomings.

But he can understand, and understand why everyone gives high scores:

In the comedy part, serving the audience who needs happiness during the Spring Festival; while the unembarrassing and quite moving family love scenes make those picky film critics become warm involuntarily this winter.

...

"Douban real-time comments are basically about four stars, and there are rarely those under 3 stars!"

"Taopiao's rating is also very high, and there are many positive reviews given in detail! There are fewer negative reviews."

"What are the negative reviews? Pay attention!"

"Okay, I'll see it because the latest negative review is why the air conditioner in the theater is broken, and the negative review; the second negative review is that some people in the theater cry loudly and annoying, I don't think it's easy to cry; the third negative review is not bad..."

"...I'm cheating, this is not bad, and I'm giving a bad review!"

On the first day of the Lunar New Year, Tianhe Entertainment was at 2:50 in the morning, with bright lights and the crowds traveling around were lively.

There is a team gathered here, including Zhongying, Confucian, filmmakers, and Qingye Culture all in a large room for easy analysis.

So the house is also the pinnacle of life.

And when Ye Qing walked in, the person in charge Luo Xi was looking at the last bad review speechlessly. Ye Qing happened to hear this passage and smiled and said, "It's okay. I just read it on the road. Basically, there are mostly good reviews. If you have bad reviews, just look at what are the shortcomings, and then avoid them when promoting them."

This matter is said to be "If there is, correct it; if there is no, encourage it."

Their focus is not just on the score.

We should also avoid the audience's dissatisfaction. For example, when promoting the next step, don't focus on praising Jia Ling's directorial skills, which is definitely not worth praising.

If you want to praise it, you must praise the relationship.

"Well, I think we can focus on the aspect of how many people are moved and crying."

Luo Xi nodded and continued: "Because in this society, there are not many people who can cry when watching a family movie. So we may be able to market someone to take their mother with us..."

"Don't do this, don't!"

Ye Qing immediately interrupted him: "You also know that it is in this society. Everyone is quite disgusted with it. This is the one thing."

What does it feel like?

For example, for a few years, the hosts especially like to do things like "The person who is by your side is your closest person, turn to your side and say sincerely to your father, mother, son, daughter, husband and wife" to your father, mother, son, daughter, husband and wife.

Maybe it's not that exaggerated, but it's really awkward.

Everyone pretended not to hear it, and then thought that they would never watch the Spring Festival Gala so seriously next year.

"Ah, that's right, I'm not thinking well."

Luo Xi immediately became much clearer and recovered from the positive reviews of his rising steadily: Indeed, he saw that his grades were too good, so he couldn't wait to continue to use some stimulating methods.

"Well, the next publicity direction must be cautious."

In the room, Ye Qing nodded and said, "Let's do this, we will hold a meeting in an hour and summarize it."

One thing he understood very well was that "Li Huanying" was successful, and it was inseparable from a lot of publicity and promotion.

There is no doubt about this, because there are quite a lot of promotions and distributions of "Li Huanying" in the Spring Festival in the original time and space. Basically, many people have only watched it after hearing that this movie has a good reputation.

"Yeah, no problem."

Luo Xi nodded and sat down to continue working.

Tonight, everyone is destined to work overnight to find the next publicity direction and focus on the direction.

Because after all, there are a few people who watch the zero-point field.

So more viewers may still be hesitating about what movie to watch, so the next few days will be the focus of publicity.

They finished the work late at night, and those who were hesitant and didn't buy tickets tomorrow can watch it.

Maybe, I will choose "Li Huanying".

After all, according to the pre-sale, the pre-sale of "Li Huanying" is good, but it is not as powerful as "Detective Chinatown 3".

"Okay, then I'll come here later."

When he went out, he happened to see two of them carrying many cups of coffee or something, so he came in. It was Jia Ling and Zhang Xiaofei.

"Hey? Why did you two go to buy this?" Ye Qing said with a smile.

"We are idle in the whole house and we can help buy some coffee, snacks, etc. We can drink some when we are sleepy."

Jia Ling's face was flushed and she couldn't help but feel happy: "Do you want it?"

She actually had no high expectations for this movie and was ready to accept criticism.

As a result, the comments on the Internet that she said that her "sincerity is greater than technique" made her flattered, and then she was filled with emotion. Of course, she finally calmed down and her mood improved unconsciously.

It is difficult to start like this.

"I can't do it, I'll go out and make a phone call." Ye Qing waved his hand and continued to walk out.

Soon, Ye Qing was the only one left in the empty corridor. He leaned against the window, took out his cell phone, opened the address book and was about to dial the phone, but the other party came first:

"Hey, Mr. Zhang, I'm just about to call you and talk to you..."

...

Time went back more than twenty minutes ago, Tianhe Entertainment.

"Ye Qing is very handsome, but to be honest, if it weren't for the big reversal that might have been or may not have been at the end of the film, I would feel a little sorry for the money."

"The opening was awkward, the logic was chaotic, the reasoning was a pediatric, and the emotional scene was forced to be sublimated. Fortunately, there was a reversal in the end. It is said that the reversal was written by Ye Qing, and he made up for this. In short, this is a movie that can be watched but not particularly recommended."

"The ending adds at least 1 point or even two points to the whole movie. I was willing to give more for this.

But I really can't stand the advertising. I won't talk about Dongpeng Special Drinks and China Merchants Bank. The key is the peace elite behind it, what's the thing?

My point is deducted again!"

In the room, what Zhang Zheng saw now was all about the poor reviews. People are indeed more likely to care more about bad reviews than good reviews, especially when bad reviews and good reviews are not much worse.
To be continued...