Chapter 50 Hot
Xue Xianggang cleaned up the cup and plate that had just been messed up, and Xia Yu ran back: "Secretary Xue, the layout is almost done, how many copies are printed?"
Xue Xiang pondered for a moment and said, "Five hundred volumes."
He pondered just now, and was actually calculating the price. According to his idea, this issue of "Three Leaf Crocodile" was launched, with a price of each octagon (it is already a very high price at this time), and 500 copies were printed. If all sold out, the money would be 400 yuan, which is considered to be the remaining 100 yuan in the department, and it would be almost the same as the year.
"What, five hundred volumes!" Xia Yu was shocked.
Xue Xiangqi said: "Why, isn't there enough paper? This is really a problem. Why don't you print less first and buy paper tomorrow to complete it."
Xia Yu said: "It's not a problem with paper, but it's really too many printed. On weekdays, a hundred copies have to be sold and given away half-sale, so that they can barely be released. At present, even if our revisions are very effective, it's impossible to get five hundred copies. There are only more than four hundred people in the entire department of philosophy."
Xue Xiang smiled, but no longer explained, and only let Xia Yu copy it. Xia Yu was helpless. As the saying goes, a senior official would kill people, not to mention Secretary Xue, who was several senior, had to bow his head.
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Another winter is coming. The deep winter in the ancient capital this year is particularly lively. From the beginning of winter to now, more than a dozen snowfalls have flown. Last night, the north wind was tight again. Yanyuan geese feathers flew. When the sky was bright, the colorful purples and reds of Yanyuan had turned into pure white.
It was only seven o'clock, and the Propaganda Department of the Youth League Committee of the Department of Philosophy, except for Zhang Jinsong who asked for leave, including Xue Xiang, a total of 31 people gathered in front of a quiet flower bed on the Fourth and Sixth Road.
Xue Xiang was coated and felt hat on the flower bed, and was waving his eyebrows and assigned tasks. After a while, everyone received the "rule" to resist the table, lift the bench, and carry the books. Three and three dispersed in groups. Soon, at the intersection of the five main roads of Beijing University, two canteens and exits, and three teaching buildings, a strange selling point appeared.
The reason why it is strange is not to refer to other places, but to sales methods. Originally, there were various student groups, as well as publicity units of various classes, ages, departments, and schools. There are many magazines and publicity journals sold on weekdays, but there has never been such a style.
But I saw three stacks of books on a desk. There was a standing board next to the desk, covered with big red paper, and ten large characters were written in thick ink, "Each book is 80 cents, each person is limited to purchase two books". The content of the notice was concise and clear, but it was ridiculous to read.
Why do you think it makes people laugh? It turns out that when passers-by looked at the purchase restrictions on the signboard, they immediately thought it was a daughter-in-law. I thought it was also true that if they didn’t, they would dare to say “purchase restrictions”. Only when the supply and marketing cooperatives sold in short supply goods in the early years would they have launched a purchase restriction sign. After closer inspection, the thing for sale was actually the most notorious publicity magazine of the philosophy department, "Three Leaf Crocodile", which was a big street game. No one wanted it half-selling and half-selling, and they dared to limit purchases. With such a sharp contrast, why don’t people read it and laugh?
Xia Yu had just put the table in the corner of the 4th and 6th Road. After a while, the table was surrounded by students watching the fun. The people who could not see the situation in front of him were also curious. In addition, the problem of our people who liked to watch the fun was almost born, but no matter what men and women were, in a while, people gathered more and more, and they were crowded.
Xia Yu, standing behind the table, was confused when he saw the situation. He really didn't expect so many people to come. You should know that every time "Three Leaf Crocodile" was moved to various classes in the philosophy department by the publishing house to be distributed. Often, they bought one free of charge, and the class teacher forced the purchase indicators for the class. In this way, there are countless 100 copies of "Three Leaf Crocodile" written on Sanmao May Day.
But now, Secretary Xue has just written ten words, but he is like a fish tide, and has come so many times. Xia Yu really can't figure out how Secretary Xue's ten big words have such great magic.
In fact, it was not that Xue Xiangbi Duan had magic, but that he applied the simplest sales skills in later generations, that is, to use the public's curiosity and rare psychology. This sales method can be seen almost everywhere in supermarkets in later generations, but in the current wilderness of marketing, it shows unparalleled power.
"Hey, are you mistaken? Are your leaders sleeping in a mess? The 3rd Leaf Crocodile, which no one wants, dares to double the price increase. They even say that there is a purchase restriction. Even if you give it for free, I don't want yours." The academic style is quite right now, and the students also have the desire to seek truth from reason. They are not afraid of the school leaders, so they are naturally straightforward.
"That's right, I've seen this sliver, it's so stinky. It's almost as a reading of the jealousy of "Quosuo" in the Department of History and the Department of Mathematics. I'm so embarrassed to show my eyes." This guy was even more blunt, and the two sarcastic "du" sounds made the crowd laugh.
Xia Yu was not good at speaking and was so angry that his face turned pale, but Xiao Li on his side was a clever person and smiled and said, "As the saying goes, "Going to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to the rush to
"Why, if you do it, I will say it if you don't. It's not good, it's not good. The eyes of the general public are sharp." The student who said "poisonous substance" had now spared his poisonous tongue.
Xiao Li smiled unabated: "This classmate also said that the eyes of the masses are sharp, but the eyes of the masses cannot have special abilities. Just look at the pages to know the contents in it, right?" After saying that, Xiao Li increased the volume again: "Students, you all know that there must be a reason for something abnormal. Since we dare to increase the price and limit the purchase, there is naturally our reason. We will not be in a cold weather. Let's come out to tease you, is it good or bad, or just take a look!"
Xiao Li was really straightforward and pointed at the point of the first thing. Many people had been aroused of curiosity. As soon as he said that, they immediately squeezed forward, took a copy and flipped it out. After that, they were overwhelmed.
"Xu Zhimo! Farewell to Kangqiao!"
"Dai Wangshu, Rain Alley!"
"I left gently, just as I came gently, I waved gently, saying goodbye to the clouds in the west..."
“………….”
In an instant, screams and shouts came one after another, and some people even recited the poems in the book loudly. This recitation was like a huge rock smashing in a jar, and it was immediately a situation where water was splashing in the jar. Because of the information being closed, not everyone knew about the celebrities such as Xu Zhimo and Dai Wangshu. At first, they just listened to the author's name and poems, but they didn't feel that it was amazing. As soon as these lines of poetry came out, purple air came from the east, and the rays of light shone into pieces, shattering the youthful and restless hearts.
For a moment, the small desk was completely blocked, and there were people coming forward from behind. Fortunately, Xue Xiang was prepared and prepared to set off the electric speaker. Xia Yu held the electric speaker so much. The commotion and crowding immediately faded and they all started to line up. These people were all young students. In terms of quality, the Republic at this time was undoubtedly the top group, so naturally they would not keep making noise. The previous slut was just a sudden "baby", and the heart was hard to recover, and the group effect was also the result.
At this moment, a group of people lined up, and no one felt that 80 cents were expensive anymore. Some couldn't even argue with Xia Yu and Xiao Li, who were in charge of selling books in front. They wanted to buy more books, so they just took them home to make New Year gifts for classmates and friends. Here, someone just said that they wanted to buy more, and they didn't wait for Xia Yu and Xiao Li to bargain. They quit after they smelled the noise, for fear that the guys ahead would be desperate and that they would buy too much, and that they would be gone!
The public was outraged, and the front was unable to buy more, so they had to retreat. Soon after, they stuffed the book into their bag, then slipped into the end of the team, and started a new round of shopping!
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But Xue Xiang had arranged tasks for everyone in the flower bed, and slipped into the cafeteria for breakfast, then returned to the office and was sleeping in a daze. When the door was knocked open, Xue Xiang raised his sleepy eyes and looked at it. But seeing Li Li's original neat middle part, there seemed to be scratches on his face, and he seemed to be a general who had defeated the battle, he was shocked and said anxiously: "Old Li, what's going on? Is there something wrong?"
"Hmph, humph..........................................................................................................................................................................................................................................................
"What!"
Xue Xiang was really shocked. He never expected that the sales prospects were so hot. He originally planned to be able to sell out 500 yuan, but the expected time was two days. Unexpectedly, he would have to stay alone in one morning.
At this moment, Xue Xiang did not dare to delay and asked Li Li to go to the scene to preside over the situation. He personally led Xia Yu and other publishing house members who followed Li Li back and got into the printing room.
For three days, the entire Peking University seemed to have been ignited by this book, and the fire gradually spread. In the end, not only Peking University, but also Tsinghua University, Beijing University, National University, and even the young gangsters in the Sijiu City were burned to death. A book called "Three Leaf Crocodile" instantly became popular in the ancient capital. Especially for young people, whether it is by the Shicha Sea or Beihai Park, "I hope to meet a girl with sorrow and resentment like a lilac."
"Three Leaf Crocodile" became popular, and the Propaganda Department of the Youth League Committee of the Department of Philosophy of Peking University was released!
Chapter completed!