After Song Zhong left, the table closed the door and then they all told the truth. Zhang Laosan looked at Ma Tianyao with a wry smile.

"Sister Tianyao, you won't have any customers in the store, right?"

Ma Tianyao shook her head and smiled bitterly.

"There is a free restaurant next to you, and the chef invited it specially at high prices. The wine is high-end. If we have guests, it would be like seeing a ghost... I guess even if my father comes, he has to go to Lizaiju to have dinner..."

Liu Jianing nodded with a pout.

"Yes, let alone my dad, don't we all come here for free meals? Today, there was no customer in our store, and even the usual repeat customers were not here..."

The bald uncle gave her a blank look.

"Come on, we even lost all the monthly customers of Tianlan Group..."

Liu Jianing and Zhang Laosan knew about the Tianlan Group. At this moment, they all cursed in a low voice.

"I, Cao, can such a big customer like you like to eat for free?"

The bald uncle sighed.

"Oh, it's not only free, but also free meals to the door. Not only that, beer, drinks, and cigarettes are free... If it's yours, how do you choose?"

This made Liu Jianing and Zhang Laosan stunned by this. After looking at each other, he screamed in surprise.

"Ah? There are free meals? Even beer, drinks, cigarettes?"

"I, Cao, does Song Zhong have a mine at home? Are you not afraid of losing money and gaining publicity?"

After the two of them were amazed, everyone was silent again. In the end, no one could have imagined that Ling Yun, who had always been taciturn, suddenly opened his mouth.

"With this, his investment is very large, but he may not necessarily lose money."

Zhang Laosan shouted with his neck stammering.

"How could it be that there is no loss? Look at these people, they all ordered the most expensive chicken, duck, fish, meat and good wine. And there were people queuing up to eat from five or six in the morning, and they ate until the second half of the night. How could it be that there is no loss? I guess he will lose at least hundreds of thousands in a week!!!"

Ling Yun was not in a hurry, and then continued to say it after he finished speaking.

"I once saw a foreign financial lecturer who mentioned a theory of "inertial consumption". The general meaning is that if a person spends in a certain place for a long time, he will form a habit. As long as this place exists, no matter how outrageous the price rises in the later period, he will have the habit of going to consume.

This inertia contains a sense of identity and belonging to a certain place, just like the food in our hometown. Now when we go back to our hometown, even if a certain type of vegetable rises to a few hundred yuan per pound, there will always be people buying it during festivals.

This financial consumption concept is also mostly used in the Internet. For example, the various video platforms we are familiar with now promote free at the beginning, and then quickly attract users to experience it. After users get used to the interface and experience of this platform, the platform will charge a small fee. At this time, many users think that it is appropriate to charge some money for so long, and there is not much money, so they willingly pay.

Then the price was slowly rising in a "boiled frog in warm water". After a year and a half, these people discovered that this so-called free store was actually more expensive than the ones that were previously charged.

At this time, the company had already won, and won twice. The first time, he relied on the free business model to quickly snatch customers of the paid model company. The second time, he slowly transformed into the paid model, took over all the customers alone, and killed all the competitors.

In addition, this model is widely used in various online games. It was claimed to be free in the early stage, but after players enter, they only found that the so-called free games are actually more expensive than paid games.

In fact, as long as you think about it, you know that the so-called free is impossible. They just rely on the guise of free to attract customers who like to take advantage of the benefits."

Ling Yun didn't say anything, but when he spoke, he was a bombshell. Everyone frowned and thought hard, and nodded.

"It seems that there is some truth. Could it be that Song Zhong also wants to learn this trick? He will first use free gimmicks to steal everyone's customers? When everyone else closes, he will charge him?"

Zhang Laosan's mind was only a little better than Shi Xiaoxiao. After analyzing, he looked at Ling Yun, but Ling Yun frowned and shook his head.

"This inertial consumption theory is actually not applicable to the catering industry. If you are opening a company, you can do a game platform, because the difficulty of opening a company and opening a hotel is different.

It is too easy to open a restaurant now. You can open a similar restaurant for hundreds of thousands of yuan, and the cycle is very fast. You can open business in ten days and half a month. Even if he could rely on "free" to force other restaurants to death in the early stage, if he started charging, there would still be a second wave of bosses coming here to open a hotel quickly, so this is equivalent to spending money to clean up the catering industry, making efforts in vain, harming others and not being beneficial to oneself.

So in the catering industry, this trick is simply not working, and this is why I can’t figure out why Song Zhong did this. It seems that this is a way of losing both sides.”

Ling Yun's words made Ma Tianyao feel attentive. She remembered what the bald uncle said yesterday, and thought to herself, could the middleman who let Song Zhong come really want to destroy his signature dish by losing all his money?

So who is behind this? Who will have such a big holiday with me?

Ma Tianyao thought about all the people who had celebrated the holiday with her in her mind, but found that there were quite a few people she had offended!

However, there seems to be not many people who can have such great courage to open a store and do whatever they want to do.

Liang Fang, the boss of Wangjiang Pavilion who was offended by Ma Xiaohua, was counted as one. Gao Yue and Zhang Yang were counted as one in the competition in "The King of Chefs in the World", and Michelin was counted as one after another. There may be some people who know their details about envy, jealousy and hatred to take revenge on themselves.

If you can’t figure it out, don’t think about it. This is Ma Tianyao’s usual style.

She let out a breath, smiled again, rolled up her sleeves and started eating and drinking, and pulled someone to start drinking. Anyway, she didn't have any money, so she opened her stomach to drink.

After a meal, Ma Tianyao killed two bottles of white, and all the drinks were put on the wall. She was shakingly helped her into the signature restaurant to rest.

She drank too much and went to bed. In the afternoon, as soon as the backbone left, the rest of the store became even more energetic. Uncle bald, Ling Yun and others sat in front of the bar and sighed, not knowing what they were thinking.

However, Song Xing took advantage of the fact that everyone was not paying attention to it, and secretly rubbed into the corner and squatted beside Xiao Fang.

Then he looked around with a slight look and found that no one was paying attention. Then he spoke to Xiao Fang in a low voice.
Chapter completed!