229. Hundreds of Schools in Chang'an
Cheese was not a very rare food at the beginning of the Tang Dynasty. It can be seen on the market. Most of them are directly boiled with beef and sheep milk. People at that time like to use cheese cane paste and so on and overflow with fruits or rice.
At the turn of spring and summer every year, when cherries are on the market, people in Chang'an like to eat a dessert called cheese cherry. In fact, they are poured with cheese cane paste on the cherries, and the restaurant shops are also sold.
I heard that there is a dessert called Sushan. Sushan is somewhat similar to the cream ice cream in later generations. The "spicy" is probably something like butter ghee. Heat it and melt it, mix it with cane slurry honey, and then put it into a special tool. While letting it flow out slowly, it makes various shapes on the plate. After the shape is completed, it is taken to the ice cellar and freeze it, and a Sushan is ready.
"Is Sushan delicious?" Luo Yong had never eaten Sushan. He heard several students talking about this thing in the Taixue School this day. After returning to Feng'anfang that night, he asked Qiao Junlin.
"It's okay, there's a missing procedure, and it's a lot of money to build a sauté mountain." Qiao Junlin said: "You'd better sell cream cakes."
In fact, Qiao Junlin has only eaten this thing once in total. It was when Du Xi Yankee that Sushan was very beautiful and tasted good.
However, compared with the desserts that Luo Yong has made recently, the ingredients and methods of Nasushan are still a little simpler. For example, Luo Yong will add some grapefruit juice to relieve greasiness. Qiao Junlin has been in Chang'an City for so long before, which is unheard of.
How could he know that Luo's experience of using these food preparations was brought back from a thousand years later. Many of the small experiences that were ordinary for those people in later generations were often the crystallization of the wisdom of countless people.
When it comes to the food in the Luoyi shop, the best thing is to beat various kinds of food. Eggs can be beaten and cream can be beaten. The cakes made are extremely fluffy. With relatively few ingredients, you can make a lot of finished products.
Controlling costs is equivalent to controlling prices, making many Xiaofu Homes affordable, thus ensuring sales.
Luo Yong has also been making cheese in their shop recently. In order to extract cream, the shop has to buy a lot of milk every day. The milk that has been extracted after the cream cannot be used all on the cake embryo. These milks are also money, so they have to control costs.
At present, their method is to use a portion of milk extracted from cream to make cheese. Such cheese has a low oil content and is relatively less good in taste. However, it is basically enough to make salted egg cheese bread that costs 2 cents a day. When the bread is kneaded, whey is added, which has good taste and nutritional value.
In other words, Luo used the milk they bought every day, extracted the cream first and the cheese second, and the last one was whey, which was not wasted at all, and used them all.
So although some things in the shop are not priced at high prices, they can still guarantee profits.
What made Luo Yong worried was that winter was about to end. He had not paid off half of the house payment, so he didn't dare to spend money at this time. He didn't care about the matter of the ice cellar at this time.
If there is no ice cellar, I will not be able to sell cold drinks ice cream this summer.
However, the summer that made Luo Yong worry about was not coming yet, and he would soon face another challenge.
At the end of the first lunar month, several time-honored brands in Chang'an City, led by Mifangzhai, established an organization called "A Gathering of Old Brands and Premium Products". There are not many members in this organization, but they are all time-honored brands that are well-known in Chang'an City.
Originally, they sold pastries, baked naan, baked naan, vinegar, vinegar, and wine, which were all unrelated to each other. This time they started to cooperate and placed some counter shelves in their own shops to place and sell things from other time-honored shops.
Luo Yong happened to take a break this day. After hearing this news, he ran to the Mifangzhai, which was closest to them, and saw that a small sign "A Collection of Old Brands and Premium Products" had been hung under the Mifangzhai sign. Looking at the store, there were indeed many varieties, and people came in and out of the shop, and the business was very good.
What is this thing?
It looks a bit like a chamber of commerce when looking at the signboard, and it looks like a convenience store when looking at it.
Luo Yongliuda entered the shop and asked the shop with a smile: "Can your shop be there?"
Someone in the shop knew Luo Sanlang. When he saw him coming to the door, he hurried to the backyard to look for their store. Soon, the Feng family came out and politely invited Luo Yong to the reception hall.
"I wonder why Luo Sanlang came today?" Old Feng was very proud of the idea he had come up with a few days ago. At this time, he was even more happy to see Luo use it. How about it? Can't hold it in anymore?
"I'm here to find Feng Weng and ask, how many years will a shop take to be used to be called a time-honored brand?" Luo Yonggong bowed his hand and asked with a smile.
"How can you dare to be an old brand without two or three generations of business?" Feng Laoer said with a smile.
This means that he refuses to take Luo Yong to play with him. Luo Yong's son probably has no chance. When Luo Yong's grandson's generation comes, he might have some chance.
"Why should I call it "The Collection of Old Brands and Premium Products"? It would be great if I call it "The Collection of Hundred Schools and Collection of Chang'an". Luo Yong also wanted to put his own goods into other people's shops, and also wanted to make some goods from other people's shops to enrich his own goods, and earn some money by the way.
"Luo Sanlang's wonderful thoughts!" Old Feng praised, and then drew a big cake for Luo Yong: "In the future, maybe there will be a day when Baijia Huicui is created."
Well, this little old man clearly refused to take him to play with him, and Luo Yong was not annoyed. If these people didn't take him to play, he would just play by himself.
Speaking of which, when these time-honored brands were combined, there was also a lot of noise in Chang'an City. Some literati and poets wrote poems and inscriptions for them. Luo Yong's groceries have been open for so long, but no one has ever written a poem for him.
To be honest, Luo Yong is quite envious of these time-honored brands, and he himself has a good impression of these time-honored brands.
But competition always exists. Just like between Fenglefang and Anrenfang, the residents of these two shops go to groceries in the north and south to buy more desserts every day, or go to Mifangzhai to buy more pastries, which directly affects the daily turnover of these two shops. Luo Yong also hopes that Mifangzhai will not survive forever, but when it comes to interests, he must still hope that his family can make more money.
"There are many people coming in and out of my shop every day, and there are still several shelves. If Feng Weng changes his mind, he can tell me at any time." Luo Yong put his posture relatively low.
Although competition is inevitable, Luoyong Shop mainly sells Western baking, while Mifangzhai sells Chinese pastries. Although they are mainly sweets and have overlapping customer bases, they are all unique and are not completely unable to cooperate.
Luo Yong finished everything he should say, then said goodbye to Feng Dangjia and went back to his shop. At this time, he didn't have much hope for this cooperation. The main purpose of the reason for going this way was actually to show goodwill.
Here at Mifangzhai.
That afternoon, a liquor store drove a ox cart to find Feng Dangjia: "I heard that Luo Sanlang had come this morning? I don't know why he came."
At this time, the Feng family was also thinking about what Luo Yong said to him this morning. To be honest, he was also a little moved. There were so many people coming in and out of the grocery store in the north and south every day. If they could put their own pastries to sell, they would probably be able to sell a lot of them every day.
At this time, when asked by the wine seller, he also said: "I want us to include him too. Don't make this old brand and change it to "Chang'an Hundred Schools Collection"."
"A gathering of hundreds of schools?" The wine seller heard it: "Why didn't Luo Sanlang say that we would also let us put the goods at his house to sell?"
"That's natural, and the words can still make some room." Feng Dangjia said.
"Oh!" When the wine seller heard this, he immediately showed joy. He slapped his hands on his thighs. He was about to say something, but suddenly he remembered that his family had told Feng Dangjia and others a few days ago that he had done a lot of bold words to work together to resist groceries in the north and south, and he was held back.
"Wen Feng, look?" The wine seller asked Feng Weng carefully what he meant, after all, this matter was also his head.
"How can I make the decision by myself? I still need to ask the shop owners what they mean." The cake seller waved his hand and said.
"So, I'll talk to them?" When the wine seller heard this, it was probably a surprise.
"I'm sorry for you." said the cake seller.
"Oh, don't worry, don't worry." The wine seller sat in Mifangzhai for a while and then came out happily. In the afternoon, he drove a ox cart to visit several places in Chang'an City and communicated with those old brands.
In the next two or three days, Luo Yong's disciples often saw those old-fashioned shops in Chang'an City visiting their groceries, some of whom brought their family with them, and some of whom made friends with them came together in groups of three or three.
"What do you think?"
"Their shop is more popular than I expected."
"I heard that a lot of goods were transported from Lishi recently, including a batch of folding umbrellas, and many people are rushing to buy them."
"What is that can of the jar?"
"There are fermented bean curd, dai sauce, and salad oil."
"Oh, how can you not have wine..."
“Not even vinegar.”
In just a few days, when Luo Yong used the next rest, Feng Dang's family sent someone to the banquet, saying that they had set up a banquet at the shop and invited Luo Sanlang to the banquet.
Luo Yong had already heard some rumors in the past few days, and then he heard that he was going to invite him to the banquet again, so he knew that the cooperation was about to progress. When he saw it, he saw that it was indeed the case.
At the beginning of the banquet, after a few greetings, several shop owners began to sigh and complain.
"Oh, this transaction is difficult to do."
“It’s easy to make goods, but it’s difficult to sell goods.”
"If you can't sell it, what's the use of no matter how well the goods are made?"
"Don't be humble, you are all famous time-honored brands in Chang'an City."
"Sanlang, you don't understand. What's the old brand? When you really buy goods, those people have to go for the cheapest ones."
"There are so many people in our shop that need to be supported, and I have a heavy burden on my shoulders."
After sighing for a while, everyone began to enter the whole world and talk about cooperation. But these little kids just hung up the brand "Gathering of Old Brands and Premium Products" a few days ago. If they were released again a few days ago, they would feel a bit embarrassing.
During the meal, someone talked about this with the alcohol. When Luo Yong heard this, he said this, was it a big deal?
"That brand with high-quality products is still hung. In a few days, another one will be hung up, and it won't be hindered." Luo Yong said to them.
"Sanlang's words are reasonable."
"It's still a good brain for young people."
"Come on, eat wine."
During the cup and cup, there was no delay in the business negotiation. In the end, the people of several parties agreed that their cooperation was based entirely on a flexible and voluntary basis. Whoever wants to go to the house, whoever wants to go to the house, whoever wants to ask for the house, or whoever is unwilling to ask for the house, they all decide on their own, and the money they earned from consignment was divided into 30% and 7% of the money they earned.
Luo Yong is a good talker. As long as they are willing to come, they are willing to accept groceries from both north and south.
As for the location of the goods, he will carefully divide several positions according to the number of stores he has entered, and number it will be assigned to each position. The first month will determine the shelves of each shop according to the lottery. Starting from the second month, it will be adjusted every six months. Which shop will help the groceries in the north and south sell the most goods, he will ask which shop to pick up the shelves first.
"Do you think I'm fair to make such arrangements?" Luo Yong asked the shopkeepers here what they meant.
Chapter completed!