Zhao Yichen said in a little surprised: "Is there anything wrong with these names? I think they are all pretty good."

Song Tao shook his head and said, "Actually, the naming skills of these people in your marketing department are good. These names are just average, but it is impossible to include these names in the national standard."

Zhao Yichen looked solemn and asked, "Can you tell me in detail?"

Yunshi Group mainly engages in jewelry in heterogeneous gems. This is the first time they have come into contact with traditional jades such as chalcedony, and Zhao Yichen himself has also been exposed to more faceted gems, and his concept of jade is relatively weak.

But Song Tao is different. He is now standing at the forefront of this jewelry industry standard setting conference, so his understanding of this aspect is definitely more accurate and detailed.

"Of course." Song Tao first circled the first five names with his fingers.

"These five names all end with jade, such as the first Zimbabwe Jasper, which is completely wrong in naming. Jade and chalcedony are completely two different minerals, and they must not be easily confused."

However, Zhao Yichen quickly shook his head and asked, "No, it's right, like the southern red agate itself, it was also allowed by the national standard to be called southern red jade, and yellow wax stone has nothing to do with jade in the traditional sense, but it was called Huanglong jade as early as 2011."

In fact, the name of the marketing department was led by Zhao Yichen. She has conducted market research. The title of jade is very important in the jewelry market. Consumers obviously prefer stones with jade in their names, rather than messy suffixes such as wax stones and fluorite.

Because of this, she asked the Marketing Department to draw up many commercial names for Zimbabwe Green Cleuria, but she did not expect that it was rejected by Song Tao.

Song Tao smiled and explained: "You only saw one side. There are two main reasons why southern red agate and yellow wax stone are allowed to be called jade by industry standards."

"First, these two are unique varieties in China. All the mining areas are located in China. The mining areas of Zimbabwe's green chalcedony are far away from the African continent. Do you think the national standard will take care of a foreign mining area that is separated by 100,800 miles?"

"Second, southern red agate and yellow wax stone did not get the suffix of jade from the beginning. They were all successfully named after jade after long-term market hype and the driving force behind strong economic interests."

"Yunshi Group's Zimbabwean green chalcedony has not mentioned the long-term speculation of the market and its economic contribution to the jewelry industry. You have not put it into the market yet. How can the old varieties of Nanhong Agate be comparable?"

Zhao Yichen gradually frowned when she heard Song Tao’s words. Although Song Tao’s words were very direct, they were reasonable and well-founded. She did not consider these issues carefully in a hurry.

Finally, she nodded and took out a pen to cross out the first five names: "It makes sense, the name with the word "jade" is indeed not suitable for the time being."

She pointed to the last three names and said, "What's the problem with the last three?"

The three names are: Emperor's Jade Cedony, Jincui Jade Cedony, and Emperor's Jade Cedony.

Song Tao shrugged and said, "The problem is nothing, it's just that it's too vulgar. There is no beauty like the traditional jade name in our country. It sounds like Li Laogener's big stage back to my hometown."

After hearing Song Tao's words, Zhao Yichen reexamined the names and finally burst out laughing: "It seems to be a little too vulgar. What a king, a queen, like a nouveau riche."

Zhao Yichen said that, and then cut off the last three names, then folded the paper twice, and threw it aside gently. Obviously, after Song Tao's persuasion, she was about to give up these names.

Zhao Yichen frowned slightly, as if he was a little worried: "What kind of name fits the beauty of traditional jade?"

Song Tao smiled and said, "I can give you a few examples."

"Last year, a new type of Xiuyan with a lake blue color was discovered in the domestic market. The color was similar to Paraiba tourmaline, which was very icy and clean. Later, some smart businessmen named it "Zanqingyan."

"Sky blue cold?" Zhao Yichen's eyes lit up and he said seriously: "A good name, I have never heard of such things before."

Song Tao explained: "Because it was discovered late, and from the perspective of mineralogy, it is just a kind of Xiuyan, and its status may be lower than wax stone, and it is even less than agate and chalcedony. It is not popular if you give it any name. It is normal that you have never heard of it."

"Then let me tell you something you are more familiar with." Song Tao planned to tell Zhao Yichen about it by another example.

"There is a kind of jade variety that is the most green color, but the texture is very dry..."

"I know this." Zhao Yichen replied before he finished speaking: "You are talking about a kind of jadeite in Burma, called Tielongsheng."

Song Tao nodded and said, "It's it. You see, whether it is Sky Blue Frozen or Tielongsheng, the real variety of this jade is not mentioned in the name, but it is very vivid and appropriate."

"I think this is the naming direction of Yunshi Group, and which commercial name to choose to be included in the national standard is what we must discuss when we cooperate, so I suggest you think about this issue carefully."

Zhao Yichen nodded. She originally thought that it would not take too much effort to give Zimbabwe Green Cedony named a commercial name. After listening to Song Tao's story, she realized that she was thinking too simple.

She smiled and said to Song Tao: "I didn't expect you to know a lot about naming jade. I thought you were just a strong identification ability to become the team leader."

Zhao Yichen could only vaguely feel that Song Tao was able to become a team leader at Huachangdi Quality Inspection Station so young, but he didn't know what it was.

Even so far, Zhao Yichen still didn't know that it was Song Tao's technical research that provided the possibility of shaking Sugut's donation, which gave Yunshi Group an opportunity to take advantage of it.

She always mistakenly thought that Song Tao was just a convoy sent from the Huachangdi Quality Inspection Station.

Of course, Song Tao didn't expect to tell Zhao Yichen now that when Yunshi actually sent personnel to negotiate with the quality inspection station, Zhao Yichen would naturally know what role he played in this great game.

After thinking for a while, Zhao Yichen suddenly asked, "Song Tao, do you have any good names? Let's talk about them?"

Song Tao thought about it and found that there were indeed a few names to choose from, but he still retained it and said, "Not yet."

Even if he can come up with a good name, it involves the issue of intellectual property rights. Maybe he can sell this name to Yunshi Group to make a good price, so how can he say it easily?

The two continued to discuss some specific issues of meeting between the two parties, and then prepared to leave.

Zhao Yichen stood up and stretched out his right hand and smiled: "This is the specific arrangement. At 9:30 the morning after tomorrow, at the Huachang Branch of Yunshi Group, our representatives met on time."
Chapter completed!