"I just joined 4a Company at that time. My position was still a copywriter. I was mainly responsible for writing articles for customers and thinking about new advertising slogans or promotional posters every day. It can be said that there are very few things involved in the implementation, mainly the communication and context work."

"At that time, there was a domestic pharmaceutical company that was engaged in pharmaceuticals. In those years, it seemed that the rapid development period of pharmaceuticals was in full swing. The company first needed a loud brand slogan. The company proposed some basic concepts such as health, health care, and self-care. Then the work was handed over to our project team.

At that time, the average age of our group was 25 years old. Where did we know what health care was? A lot of knowledge was general and superficial. In the past few years, the source of information was TV, newspapers, publications, etc., so the creative process was also very painful at that time."

"So I read a lot of health and wellness magazines and books, and then I applied for a half-day holiday to go to Xinhua Bookstore to read books with my colleagues. As a result, we found that books with qigong and special abilities were particularly popular.

I don’t know if you believe in these things, but this was really too popular in the past few years and had a very common folk foundation. So I thought about starting from this level to creative planning and put forward the slogan of “The Magical Medicine of the Central Plains to Save All All Beings”.

However, it has little to do with the keywords given by the company at the time, so the internal expectations for this are not high. However, what we didn't expect was that the boss was a qigong fan and was a loyal believer of a master in Nanhe Province.

Later, the boss added the functions of the product and the principles of our traditional medicine in Long Kingdom. The final draft was "If you don't have pain, you won't understand the magic medicine in the Central Plains to save all living beings." Then he shot an advertisement and went to our Long Kingdom's national TV station. I believe you should have watched it. If you want to say that the real creative person of this advertising slogan is me."

"I really know this brand and advertisement," Cui Ning nodded. "Read more and check more information. This is a good habit. What do you think of the Hailan brand?"

"We also often receive bids from Hailan. After all, it is a representative company in China. However, Hailan has a general reputation in Longdu, mainly because the settlement is relatively complicated, the cycle is long, and it is easy to default.

However, if you want to talk about Hailan's brand, it was indeed some leading places in the past few years, especially the service concepts, including corporate management concepts, daily clearance, daily highs, daily affairs, and daily completion, etc. It should be to learn some of the management concepts of Dongyang Kingdom. After all, they developed earlier than our industry since World War II, so Hailan was once a role model for Long State Electric Power Enterprises and even domestic enterprises.”

"But Hailan's brand emphasizes sincerity and service too much, and ignores the development of the times, such as the brand's style, brand personality, and brand fashion, especially in the face of the high-end international brands and the sense of quality of southern enterprises, I personally think Hailan should make progress, or have higher requirements for the brand."

"What else?"

"I don't know much about Hailan's management. I personally think that entrepreneur brands should not only keep making things from management, but also from past brand stories. They should have more ways to tell stories. For example, the internationalization of the brand, Hailan should put some effort into this."

The second person to re-examination was called "Wei Guoyong", a middle-aged man in his forties.

"Hello, Mr. Wei, your age should be a period of stable entrepreneurship or career. Then why did you choose our new startup company and why did you become a planning manager? Can you explain it roughly?"

"Hahaha, it's not for life. Speaking of which, my age really has no advantages in consulting and planning companies. Moreover, most people think that my learning ability and energy are not as good as young people. This view is super wrong. A person's age is nothing. The key is mentality and qi and blood. I think I am very young."

"I am just 40 years old this year. I just faced a failure in entrepreneurship. It is also an advertising company. The company I serve owes me a lot of advertising fees, but the company went bankrupt and repaying the debt seemed to be out of date. So I want to come out and work again to prove that I have not fallen. I have to stand up again. I, Wei Guoyong, is definitely not a loser."

"You mean you will start a new business again. Come to our company and rely on salary to support you in starting a business, it is estimated that it will be more difficult for you to start a business. In addition, no company wants employees to have the idea of ​​starting a business at any time, although I appreciate your honesty."

"Of course, experiencing failure in entrepreneurship is nothing. As for my own planning, there are other ideas besides starting a business, that is, to find a new company and prove yourself through your own abilities, you can talk to your boss about shares or share shares.

First of all, I have some clients I have worked with, and they all trust me. In addition, my age and experience actually have great advantages over many young people, including their horizons, which are naturally different. So, I will make everything clear, just to see if there is a chance. If there is a chance, I can introduce several high-quality customers to the company."

"Well, I understand what you mean, but what the company lacks the most is not customers at the moment. Several of our customers should enter the contract soon, and the amount is enough to support and develop the company. Of course, the more customers, the better. As for shares and share, I don't object. It's just that I don't understand your professionalism and your age, whether it can ensure normal work, attendance, including business trips, etc."

"My wife's work is a public institution. Fortunately, my child has just entered junior high school, but I don't need to take care of it every day. After all, people who start businesses meet customers on business trips, including overtime work, are not a big deal, so don't worry."

"That's good, let's talk about your opinion on the Hailan brand."

"The Hailan brand is indeed powerful in my age. The large share of the home appliance occupants in the Dongyang country at that time was because of the rise of Hailan that changed the market structure, so from the perspective of domestic market leaders, Hailan still has a lot of articles to do.

However, there are many Hailan advertisements, but there are still fewer public welfare, activities or brand communication. What I said is less than that of international brands, because I personally think that the future will be a century of communication, and this kind of communication is two-way, and the role of simple advertising will become lower and lower.

I am an advertising company and I feel deeply that more and more of the companies' funds are used in channels and in-depth communication, not just advertising, especially TV advertising. I think Hailan should pay attention to this point."

The third person interviewed by Cui Ning was called "Hu You".

"My name is Hu You. I am 30 years old this year. I am considered a senior brand worker. I have worked, participated in many big cases, and worked with many big companies. At present, the company I work in is basically responsible for comprehensive business, including the contract. I basically signed it, and I can be said to be a comprehensive manager."

"Then why did you leave this company?"

"What else can I do? Couple shops," Hu You shrugged. "Once a domestic company becomes a couple shop, it will definitely not be big.

Moreover, after the two of them became rich, they had various conflicts, including the boss having a mistress outside. Sometimes they quarrel in the company, which not only affects the business but also affects their image. It is really difficult for people to work with peace of mind in such a company, so I don’t really want to continue working.

I see that your office environment and location, as well as the treatment I gave basically meet my conditions, so I came here to take a look. In the last interview, I said I wanted to meet the boss, but you happened to be away that day. I came here to talk to you today. As for the new company, there must be a shortage of people. My ability should be competent for the vice president of the company."

"Then what abilities do you think a new company's vice president should have and which sectors do you focus on?"

"What ability? Just get the customer done, let the customer recognize our strategy, and then cooperate with us. This is the greatest ability. As for the main focus, it is to deal with different customers. There are planning managers, designers, and copywriters below. I just manage them through different methods. Anyway, my role is to get the customer done."

"You mean you don't have to participate in specific work anymore. You're more like a senior manager. Is that what you mean?"

"It's almost the same," Hu You answered carelessly.

"Then your professional abilities, such as creativity, text and solutions, are controlled by these aspects. After all, we are a professional company."

"What you are talking about is the job of department managers. I just need to care about them. In addition, I will see if a plan is excellent and I have the ability to distinguish. It is a high-level view. This is the ability that a vice president should have."

"Then your requirement is to do senior management of the company, such as planning director, business director, etc., right?"

"That's right. After all, my age and ability are enough to be competent for the position of vice president, so I can't be overused, right?"

The fourth interviewer is called "Zhang Dahai".

"My name is Zhang Dahai. Just like my name, my vision and mind are like the sea. I am born to be a planning material. I can recite dozens of advertising slogans at the age of four or five. And my favorite program since I was a child is advertising, and I can recite many TV advertising slogans.

It can be said that since I was four or five years old, I formed a relationship with advertising. Later, after graduation, I liked the advertising industry even more, so I joined an advertising company, starting from the most basic employees, including doing business, which is to attract customers. After all, it is a small company. The most basic business is to make yellow page advertisements or map advertisements for customers."

"Because Longdu has developed very fast in recent years, yellow pages have been updated quickly, and many people from other places come to Longdu, so the maps are sold well. There are maps sold on the subway, train stations, newsstands, and every station, including each station, which are basically printed by our company.

After signing an agreement with relevant departments, we can advertise on maps and yellow pages. Why can yellow pages and maps be given away for free? It is because we charge advertising fees, printing and issuance costs are all included in the advertising fees. As for the production and printing costs of a map, they are nearly two yuan. We wholesale them to small vendors sometimes, but sometimes only a few cents, because we don’t make money by making money.”

"Then is the business in this area easy to do? The advertising fees for customers should not be high, right?"
Chapter completed!