Ona's proposal was scheduled for three days, and the planning meeting lasted for a whole day. Then Cui Ning wrote a 1,000-word outline to Huaxia late at night. When he was about to go home from get off work, he received a call from Long Da and Long Yi.

"Brother Cui Ning, guess is I Long Da or Long Yi?" Not only did the two teenagers look almost exactly the same, but their voices are almost the same, making it difficult to tell.

"Call me so late, what are you two doing?" Cui Ning did not answer this difficult question, and changed the topic. After all, there must be something to say when the phone calls late at night.

"Hehe, I'm Long Da, Brother Cui Ning, we both know that you've worked overtime recently, so see if you've had a rest. As expected, it's still here. Starting a business is really hard.

Then haven’t we invested in several Internet companies? So we recommend some fun products to you for experience, including future cooperation, etc. However, the company is just starting out now, and the cost of brand promotion is too small, and there is no time to find you to cooperate.

Now I recommend a free Internet mail system to you. It has just been invented. It is a 10-year product. It was invented by a team called Ding Sanshi. Net-one company, a free Yimeier, you can experience it."

"This is OK. I seem to know a little, but I have never used it yet. Yi Meier, this is a very fashionable concept. I am also optimistic about the Internet products in our country. If you have fun, you can recommend it to me, including if you invest, can I invest together?"

"That's OK, but we are considered angel investments and there are risks. If we fail, we can only say that we are not lucky."

"We can evaluate the project together at that time," Cui Ning said, "Don't worry, I will go and experience the Yi Mei'er you recommended, and then I will tell you my experience opinions."

"Thank you, Brother Cui Ning, it's so late, I won't bother you anymore. Get off early, good night."

Overall, as a planning director, Huaxia has no problem with basic skills, and the plan she wrote can be regarded as understanding the essence of Cui Ning's 1,000-word outline and perfecting it. However, there are a few shortcomings.

First of all, subconsciously or unconsciously treat Ona as a failed brand, a brand that faces inherent shortcomings in competition, rather than a brand full of hope;

Secondly, it is too much to express strategies and conclusions, which leads to the background analysis containing strategies and market analysis in the strategy. The main and the secondary are not clear enough, and the context is a bit messy;

Also, in the end, the value orientation of the core concept of "plant school" is not sharp enough, not sharp enough, and not convincing enough. It is obvious that China has not really managed product integration and listing, and its research on business owners is not in-depth enough. In fact, it is just that the height is insufficient and the confidence is insufficient.

Within three days, Cui Ning asked Huaxia to change the plan twice. Of course, in this industry, it is necessary to work overtime late at night, including other colleagues in the planning department, the advertising department's simple budget, the overall budget for an annual basis, as well as activities, charity, corporate leader image, new product design, etc.

As a whole plan and a new team, it is done within three days (except for the day of meetings, actually two days), which is torture for all employees. Although Huaxia has the passion to enter the new company and the excitement of improving treatment, it is also tortured to death.

As a cultural media company established two years ago, the competition is actually not as fierce as imagined. Many companies are not good at creativity and planning, but more about the cost-effectiveness of resources and services.

For corporate customers like Ona who have already used many advertising and used celebrities, Long Guoda's advertising companies are keeping a close eye on Huang Jiaqin's whereabouts, hobbies, and Ona's brand trends. Thousands of companies are paying attention to Huang Jiaqin. As for Huang Jiaqin's company that has been able to find Cui Ning, it is naturally Wanxinglong who has played a lot of role. After all, investment institutions are guests of many companies.

Including Cui Ning, he also knew more and more about Mr. Jiang’s energy and his super influence in the entrepreneurial circle. However, the company was established and the recent work, Cui Ning did not communicate and report more with Mr. Jiang.

The first is that Cui Ning feels that Mr. Jiang has been a little busy recently, and the things that are busy must be more important.

The second is that Cui Ning wants to prove himself, including that although he can resonate with entrepreneurs and gain recognition from entrepreneurs by frequency modulation, Cui Ning is useless in these superpowers. Cui Ning believes that some things are not worthy of his own glimpse of the secrets of heaven, just like many big figures in history, knowing how to use power and wisdom.

Of course, Cui Ning knew that relying too much on superpowers and frequency regulation would make his wisdom lazy, while his industry, professional requirements and basic qualities require continuous progress. Cui Ning has always asked himself to become a truly professional and solid industry leader.

Although the process of making plans is extremely tormenting, everyone has improved from the three-day plan and meeting. This is an objective fact. Xu Tiantian from the human resources department is also very concerned about the company's first proposal customer, and even listens carefully during meetings.

Before the proposal, Cui Ning talked to Huaxia for half an hour. The main meaning was to re-explain several key points, and to ask about Huaxia that he had no confidence in the role of the main speaker. Huaxia certainly hoped to propose the proposal by himself. Cui Ning knew the main speaker. The key was the control of the on-site. After all, no one knew what kind of questions Party A's company would raise and what kind of people were involved.

Of course, in the final proposal, Cui Ning gave Huaxia an 80-point score, which is considered a positive expression. Of course, facing customers, especially entrepreneurs, 80 points is far from enough, and it is often inappropriate, because if it is a war, 80 points means that this is an unsure battle and it is very likely that the entire army will be wiped out. Because the enemy is often stronger than imagined. Cui Ning can only communicate with Huaxia slowly in private, and cannot attack everyone's enthusiasm in front of employees.

Unfortunately, Ona did not become the first contracted customer for Cui Ning's project development, and until the brand fell and disappeared, Cui Ning later met and contacted Chairman Huang Jiaqin on some occasions, but never cooperated again.

A lot of information was found later. Chairman Huang Jiaqin found many companies in Longdu, but in the end he did not choose Cui Ning's company. The plan was naturally not the final reason, but because Cui Ning was not a master or the most well-known planning company.

According to Chairman Huang's understanding, his brand must continue to build a greater reputation in the short term, rather than paying attention to details. However, Chairman Huang Jiaqin forgot that if it is just for a higher reputation, he does not need to find a partner company. Many times, entrepreneurs do not want to convince experts, but find an expert to say what they want to say. But there is one thing that only different opinions are valuable.

If a company has all its views to cater to the boss, its ultimate level will not surpass the boss. This is a tragedy in the development of many companies. Only by surpassing the boss's wisdom and level and allowing the boss to do what he is good at, such as management, capital and direction. Only by finding professional people to complete professional things can the company develop better. Unfortunately, many company bosses are afraid of finding a master with a higher level than themselves. Wu Dalang's thinking of opening a store to build a business is fatal.

Huang Jiaqin chose a planning company led by a master. The answer given by the master is that Ona has been too low in recent years, her image spokesperson is too old, and she has to change to a younger one. The most popular Hong Kong superstar at the moment has increased its advertising on Longguo National TV. A-type terminals spend more money, distribute more promotions, and hold more activities. There is almost no analysis of competitors and industry analysis in the entire plan, but the packaging and telling of the master's past successful cases.

Of course, Cui Ning only found out this information a long time later. However, at that time, Cui Ning learned through his own way that Ona chose the Master Company, he was a little regretful. After all, the team had put in a few days of hard work, and after all, this was the first proposed project since the company was established.

However, Cui Ning didn't have much time to think about why it failed and what smarter planning solutions provided by its competitors, because at this time, Cui Ning had already led a team of people to Green Island City to participate in the meeting that Chairman Jinlong personally attended, and the theme of the meeting was the improvement and reshaping of the Hailan brand.

Among them, Cui Ning was personally named by Chairman Yu, and Cui Ning was very familiar with Hailan. While several other companies included several well-known domestic planning and consulting institutions. Because of this bidding for Hailan, as Party A, it took the initiative to place the most authoritative marketing media full-page advertisements, invited national strategy companies to offer suggestions, and stated that the chairman personally participated, everything was based on the plan, wisdom, height and ideas. Apart from this, there were no additional conditions.

He doesn't even care about the time, scale and previous cases of the company. In addition to giving Cui Ning's company a green light, it also demonstrates some basic principles of Jinlong for this proposal.

Therefore, in addition to many large companies, even a few small companies also participated in the bidding. Hailan set off a creative war in Green Island City. It is said that four or five companies have proposed proposals every day, which takes a week to complete. For any Party A, this is a huge project and a rare collision of wisdom among domestic companies.

Since Cui Ning received a call from Huang Jiaqin when she arrived at Green Island, she said she was a little sorry for not reaching the contract. For morale and the upcoming Hailan brand proposal, Cui Ning did not inform the members of the team about Ona's project.
Chapter completed!