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Chapter 0131 To be a business consultant, the layout must be long-term

Zhao Tianlang, his external and public positions are ministerial officials of a certain department of Longguo. In fact, he was given a false position for the sake of convenience of work. Of course, Mr. Jiang also has a similar position, a health doctor, economic consultant, etc. who are national leaders. His position level is not very low, but not very high, mainly for the sake of convenience of work.

After Minister Zhao's speech, the heads of various industries and competent departments also expressed their full support for the Longguo Enterprise Entrepreneurship Action, giving the green light and providing convenience, not to mention it, it is important to live up to the trust.

The meeting lasted for three days.

Cui Ning participated in this meeting as a brand marketing expert, and Minister Zhao and Mr. Jiang also introduced Cui Ning during the meeting discussion of the entrepreneur group, hoping that all companies would communicate with Cui Ning.

Of course, Cui Ning also met several old friends he met in the south, including Fang Hong from Meiton, the president, and several entrepreneurs from Shuncheng, who privately learned that Cui Ning had started his business and expressed his willingness to cooperate with Cui Ning.

The entrepreneurs here are all skilled. I realized that Cui Ning is not a simple young man, and he must have made a point when he was recommended by the minister. So on the spot, Cui Ning received invitations from several entrepreneurs, who can participate in the entrepreneurial actions of the company in the form of corporate consultants or project consultants.

Those who participated in the meeting could not imagine that this conference was of great significance in the history of Long Kingdom, and it was no less than the one held by the Great Leader in Zuncheng that year. The latter determined the leadership of the Great Leader in the Party, and this conference gave birth to a group of entrepreneurs and entrepreneurs who influenced the Long Kingdom for the next few decades.

Zhou Feng was a very small entrepreneur, a descendant of the Zhou family in Runan, and naturally, belonged to the sidelines.

He was a soldier and stayed in the cold Northeast region for ten years. He then worked as a salesperson, a corporate manager, and later became an agent.

A few years ago, he resigned from the company and became an agent of a weight loss product "Mifu Le", and soon became one of the few millionaires of that era. However, seeing companies like Sanshu fall down overnight, he was a little discouraged by the pharmaceutical market and wanted to change careers.

Zhou Feng visited Wencheng, Hangzhou and others, where the economy is relatively active, then returned to Longdu, visited Longdu for half a month in high-end shopping malls, and happened to participate in the meeting with the recommendation of a friend.

"I'm going to make money from women," Zhou Feng talked at the group meeting:

"Women's money is the best to make. In the 1990s, a book that taught people how to put on makeup could be sold for millions of copies, not even including pirated copies.

The world-renowned women's cosmetics are sold at one billion a year. In fact, their products are no different from those in China. This is the brand, which satisfies the herd mentality and influence effect of women towards beauty and on the brand.

Cosmetics worth 300 yuan are only 10 yuan for moisturizing, whitening or tightening effects. 20 yuan is to ensure that tens of millions of people are not allergic to use. 20 yuan is for packaging, 100 yuan is advertising, marketing expenses, and profits of more than 50%. However, only in this way can they be sold well, otherwise no one will care about it.

Women are most likely to be impressed by advertisements, thinking that if they use it, they will be as effective as on TV. I am good at this, so I am planning to develop a body shape repair, fashionable and high-end brand underwear sold in high-end shopping malls, the price is definitely lower than that of international brands, but I am still thinking about how to position it. As for the processing factory and production, I have already inspected it and handed it over to the processing factory in Wencheng. That is simple."

"But I hope Longdu's graphic media will give me some discounts. After all, the minister said that this time I deliberately walked around the back door appropriately."

"There is no problem with advertising and approval. We will actively cooperate. If the price is, we will give it to you according to the agency price." The person in charge of one of Longdu's most influential newspapers also expressed his opinion.

"Expert Cui, the minister just said to communicate with you more, what do you think?" Zhou Feng, who is old in the world, also expressed his importance to Cui Ning.

"Women's underwear, like women's cosmetics, has very high requirements for brands. The first requirement is to be beautiful and fashionable. This is the only way to become a high-end brand," said Cui Ning.

"But Mr. Zhou, don't forget that everyone has their own strengths. Your strength is to be an agent and start a woman's business. Your channels, agents and advantages are all here. Since you want to make women's underwear, I suggest not to give up on your strengths.

To make a lingerie that foreign brands don’t know how to make or dare to do, combine it with health care effects. Only small businesses dare to do it in this market, large enterprises and international brands can only talk about comfort, fashion and design, and will never lower their heads to think about health care functions, nor dare to blatantly say to correct their posture. This is what the minister said, we must give full play to our strengths and fight against the enemy."

"So I personally recommend that we should distinguish ourselves from international brands in terms of concepts, and then consider media matters, such as adding our traditional medical concepts and adding methods to make the support effect better, such as adding physical steel wires, and the final product looks more industrial, which means that it is intuitively defeating international brands.

But I agree with your point of view, which is to set up counters in the highest-end shopping malls, then find the most beautiful promotional sales staff, then give the highest commission, create a single-day sales record in a single store, and then use it to tell stories and fire the first shot of the battle. In this way, through Longdu, it can influence the whole country and simultaneously recruit investment, and then go further in advertising, such as TV advertising, celebrity or beauty endorsement."

"As for TV advertising, I suggest that I should follow the TV shopping thinking, which is to sell underwear by selling * methods. Then, the sexier the advertisement, the better, the more beautiful the better. It is best to have the kind of sexy beauty that is pure and charming. If you master this measure, there will be hope for this underwear."

"What I said makes sense and inspires me. If you have the opportunity, you will definitely sit in my office and see the next step of cooperation." Zhou Feng was polite and polite.

"I can participate as a corporate consultant," Cui Ning also expressed his friendship. "I am an advisor to some companies. This is also the positioning given to me by the minister this time, and I also obey the minister's arrangements."

"Yes, we all want to work together to implement the spirit of the minister's speech." The head of the Longdu Industrial and Commercial Department also expressed his opinion, "Mr. Zhou, don't worry, we will actively cooperate with your work."

"I'm going to make a high-tech product, a handheld computer." In another office, entrepreneur Zhang Zhengyu is sharing with the guests present.

"The main function is to store business cards, classify and manage your own business relationships, and customer birthday management according to the daily needs of business people."

Zhang Zhengyu is a top student from Longguo. He studied at Longguo University of Technology, majoring in the first major, and later studied for a master's degree. He studied multi-level systems and dynamics at Longguo University of Aeronautics and Astronautics. Later, he studied for a doctorate and studied the most prefaced artificial intelligence technology at that time. He is a senior talent all over the world.

It is precisely because of his doctoral background that Zhang Zhengyu has extremely strict product design plots and technical plots. He helped some large companies solve technical problems as soon as he graduated, but this is not his ideal.

"I have developed a domestic leading technology PDA, smart handheld computer, which is a smart handheld computer with all-Dragon Chinese characters. It is at the international leading level in technology. It is currently in the investment stage. I am very excited to participate in this meeting and I hope everyone here can help, especially friends who are channel resources."

"You can use the method of creating a model market for investment. As long as a model market is successful and you will tell a story, there will be no problem at all." Cui Ning took over. "I just tried the product. The function is very simple, but it feels like an adult toy. It is easy to use. This is the charm of technology."

"But I think mobile phones are really stupid enough now. In fact, mobile phones can store more short messages or business cards, but most mobile phones can only store 99 short messages, and even one person can only store one mobile phone number. This is destined to be revolutionized. It's just that I don't understand technology and don't know the cost of implementation, but from the perspective of demand and convenience, your product is good."

"The products are constantly improving and upgrading, and new products will continue to be launched. We are creative development based on the user's feelings." Zhang Zhengyu is full of confidence:

"At present, we have no competitors in China, but international brands have core technologies. How to avoid fighting head-on with them is also a question raised by the minister. I am now thinking about how to solve this problem."

"The product functions, positioning, and prices are not much different. It can be said that it is equivalent to Motorola and Nocia in the mobile phone industry. It is difficult to avoid head-on wars. If we spend time compiling advertising fees, we have no advantage."

Cui Ning deeply felt the same: "Then think clearly about what international brands can do, what they can't do and cannot do. For example, user experience, international brands are * stores and service staff, and we can do door-to-door experiences.

I just studied this product for a long time and felt that it is most suitable for users to experience in depth. Just like decoration, I basically have a look and have to understand the structure of the room and the decoration style of each room. This is a process of communicating feelings with customers. This international company generally does not do it. Their system is too large, so marketing and service methods are a breakthrough point."

"There is another one. As I said to another entrepreneur, we must not only have a high-end brand feeling, but also dare to make some bold breakthroughs in publicity, such as the ultimate explanation of the product's functional selling points, or repeat them constantly. International companies often disdain this, which is also one of our opportunities."
Chapter completed!
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