He participated in an unprecedented secret meeting, determined the core theme direction of developing private enterprises, building national brands, and encouraging entrepreneurs to start businesses. Cui Ning also met a group of friends, laying the foundation for future cooperation.

However, after the meeting and before some cooperation began, Cui Ning and Wan Xinglong followed Mr. Jiang’s instructions and went to several places together.

Originally, Ji Ziyu and the other three were arranged to be together, but Ji Ziyu belonged to a family and had too many busy things. Long Yi and Long Da had just become an adult, and the family arranged for them to undergo secret training. In the end, Wan Xinglong and Cui Ning started a journey to the half-long Kingdom.

The first place the two of them went to was in Longdu City, which was the original Longdu Daily Chemical Factory No. 2, which once produced a well-known laundry detergent product.

"Panda" laundry detergent was once a household name. Its history can be traced back to 1958. At that time, panda laundry detergent was centered on Longdu and vigorously expanded the northern market. It once won the praise of "there are pandas in the north and the white cat in the south" in the industry.

In 1990, the annual output of "Panda" laundry detergent reached 60,000 tons, and its market share remained at around 10%. It has always ranked among the top three laundry detergents in the country. It is a well-known national brand!

At this time, foreign companies such as Jiebao and United Lihua came. In order to seize the Longguo market, they proposed the "beheading" strategy of mergers and acquisitions: they must have absolute control and must be the leading industry enterprise;

In order to obtain the urgently needed funds, local brands have fallen into the trap of foreign giants - transferring their own brands and equipment to foreign capital, but occupying less than half of their shares.

In 1994, Longdu Daily Chemical Factory 2, the mother's home of "Panda" laundry detergent, established a joint venture with Meiguo's Jiebao Company: Jiebao achieved control of 65% of its shares and spent 1.4 billion yuan to buy out the 50-year use rights of the "Panda" brand.

Although this Meiguo company swears to vigorously develop the acquired local Longguo brand before and after the merger, the fact is that the "Panda" brand washing powder has been "hidden"!

After the acquisition was completed, Jiebao immediately increased the price of "Panda" laundry detergent by 50%, but did not make any improvements to the original product, resulting in a sharp drop in sales.

Then, Jiebao took advantage of the brand effect of "Panda" to promote its high-end laundry detergent brands Taizi and Bilang. (The sales of these two brands were crushed by local brands in Longguo, but they have risen rapidly since then. Now people in Longguo buy more than 1 million packs of Taizi laundry detergent every day.)

In the following years, the former star brand "Panda" laundry detergent completely went downhill, with annual output falling from 60,000 tons per year to several thousand tons per year.

"Now, Jiebao has proposed to terminate the contract, and Panda's utilization value has ended. Even if you sue, what if you win? The market is gone. The key is that Jiebao has stood firm and their laundry detergent products have already occupied most of the market." Wan Xinglong said:

"There are too many business contracts involved, and there are people who benefit from Panda. We can do nothing except anger."

"I have already become the first brand in the Dragon Country to the production line of Jiebao. This is the result of quick success and unprofessionality." Cui Ning also sighed loudly, "Do you remember Mr. Zhuang at the meeting? Noahis's Zhuang Qing ship."

"The Mr. Zhuang, who spoke out loud and protected national brands, remember, he said he wanted to become the world's largest laundry detergent manufacturer. What do you think?"

"He is a person with aura," Cui Ning said, "his brand is called Shendiao. I like this name, and he said that he also asked me to go to the company for a while. His products are good, and the market is growing steadily. He repeatedly stated that he would never follow the footsteps of Panda and must be the spokesperson of the Longguo national brand. In addition, his advertising is a lot, and the company has a certain strength and should have cooperation opportunities."

"Yes, a group of heroes fall down, and the new heroes are destined to stand up, let's go, next stop"

The two of them came to another company.

This is a cosmetics company located in Shanghai. It was once a romantic one.

"Xiafei", founded in the 1980s, was just a small welfare village-run factory located in Changfeng Village. Slogans such as "20th this year, next year," and "Xiafei is beautiful every year" were once popular. They were the first to use big-name female celebrities to endorse it and were the most influential cosmetics company in the country.

In 1991, the first selection of the top ten well-known trademark consumers in Longguo. Xiafei is the only cosmetic brand among 10 brands including Moutai, Phoenix Bicycle, Green Island Beer, Sea Blue Refrigerator, Zhonghua Cigarette, Polaris Watch, etc.

1994 was the most glorious year in the history of "Xiafei". The annual output value of "Xiafei" exceeded 400 million yuan, sales revenue was 4.5 billion yuan, and profited by 3743.97 million yuan, ranking first in the domestic cosmetics industry.

The famous "Xiafei" wrote the glory of the cosmetics national industry in the 1900s with its extraordinary achievements.

Before the first half of the 1990s, "Xiafei" was undisputedly recognized as the most influential cosmetic brand in Longguo.

"Xiafei" sp88 Nutrition Cream won the "International Achievement Award" at the 7th International Invention Expo and won the first place in the "National Market Product Competitiveness Ranking";

The Xiafei brand won the "Longguo Family Love Brand" and ranked first in the "Consumer Ideal Brand".

"This company was not sold to foreign capital, but its founder, Director Cao, has limited capabilities, so the company is now in a slump," said Wan Xinglong.

"In magazines and TV back then, this was a resounding name," Cui Ning also sighed. "Old Jiang told me that this entrepreneur is because he is short-sighted, unevenly distributed interests, the main operator resigned, and his strategic positioning was vague. He used to be the first to be the first to be a packaging. He thought that a set of packaging could be used for a hundred years. If he didn't know how to make progress, his decline would be inevitable."

"It's all fate, and it's all your choice. Well, the next stop, Shashi," said Wan Xinglong.

The slogan of "Violence 28, Shashi Daily Chemical" once resounded throughout the country.

In 1982, "Violence 28" launched the third-generation international detergent product - super-concentrated non-foaming detergent in China, creating a new era in the Longguo washing industry. Its market share reached 76% at its highest, making it the well-deserved "Longguo's No. 1 Daily Chemical Brand".

Due to the urgent shortage of funds for expanding the scale of the industry, it was unable to obtain financing through listing. In desperation, it sought a joint venture. In 1996, Vitality 28 Group and German Meijieshi Company jointly established Hubei Vitality Meijieshi Detergent Co., Ltd.

Three months after the joint venture, Vitality 28 was approved to be listed on the capital market. At that time, Vitality 28 had a lot of money, but it lost the trademark use rights of "Vitivity 28".

In the past two years, German investors have "refrigerated" the company's "Violent 28" trademark, produced, sold and invested in large-scale advertising to promote the "Qiaoshou" brand series of detergents.

"This year, there are few laundry detergents for "Violence 28" on the market." Wan Xinglong said.

"It is said that on this road, there were several kilometers of trucks waiting to pull goods every day," Cui Ning said. "Now, there are few cars and horses in front of the door. It's really helpless. It's another brand that is about to die."

Yucheng, in front of a dilapidated factory building.

"The glory of the past is like a dream." Wan Xinglong and Cui Ning found an old worker in Tianfu Coke. Mr. Wen, who was once a soldier. After replacing his job, he entered the factory and experienced the best time of the company. Then, now he is old and unemployed. He relies on collecting some waste to make a living. With tears in his eyes, the narrator's former glory of the company and even the industry.

The Longguo soda in the 1980s had "eight major factories": Jinchengshanhaiguan, Shanghai Zhengguanghe, Shencheng Bawang Temple, Longdu Beibingyang, Green Island Laoshan, Seoul Bridge, Yucheng Tianfu Cola, Lingzhou Asian soda, are all well-known brands. In terms of quality and popularity, they are no less than the current Coke Cola and Wanshi Cola.

Take Tianfu Coke as an example.

In 1980, the Tianfu Cola formula composed of natural Chinese medicine ingredients was born.

In 1981, the Tianfu Cola brand was released and quickly became a famous specialty in Sichuan and Chongqing.

Being State Council in 1985﹒

The Administration of Government Affairs of the Court has designated it as a state banquet beverage and is known as the "famous drink of a generation".

In 1988, it was renamed as Longguo Tianfu Cola Group Co., Ltd., with 108 filling factories, with a market share of 75% in Longguo Cola, with an output value of more than 300 million yuan and a profit and tax of more than 60 million yuan.

In 1990, a filling factory was established in Moscow. Toyo Kuofengma Co., Ltd. took the initiative to act as an agent and set up a company in Meiguo World Trade Center to sell Tianfu Cola.

The domestically produced Coke in the first place has entered the motherland of Coke-type beverages, and the Meiguo market has become the pride of the nation...

"Everything is because of joint ventures, joint ventures with Meiguo Enterprises. Think about it, how can imperialism be the same as us?" Old worker Mr. Wen burst into tears:

"This place was once a canteen, and thousands of people eat here every day."

"This place used to be a sports room in the factory, and I come to play table tennis every day."

"This place used to be the infirmary of a factory. Our infirmary is said to be more advanced than many hospitals in cities."

Because Mr. Wen is a soldier, he has a strong work spirit. He was once the best worker in the factory and a national model of labor. The whole family worked in the factory. Later, the factory closed down and lost his source of life. He could only rely on picking up garbage or making a living. Unfortunately, he was old and couldn't do it anymore and was in poor health. The whole family was very embarrassed.

Cui Ning and Wan Xinglong forced the old man to give some money, which was enough for the elderly to spend one or two years of living expenses. Then the old man thanked him deeply and said:

"As I am unemployed, many people live worse than me. In the years when I was acquired, many young people had conflicts with factory leaders and beat people. Some are still in prison, some are in poor health and have no money to treat the disease, so they went early..."

Looking at the old man with tears and the desolate factory, Cui Ning and Wan Xinglong couldn't help but recall this transnational marriage:

In 1994, Meiguo Wanshi Cola and Tianfu jointly established a joint venture company - Chongqing Wanshi Tianfu Company.

According to data, at that time, Wanshi Cola invested $10.7 million in cash, while Tianfu used land, factory buildings and production equipment (discounted for US$7.3 million).

According to the agreement between the two parties, the Tianfu Cola produced by the joint venture shall not be less than 50% of the total beverage output.

But what Tianfu did not expect was that after the establishment of the joint venture, Tianfu, which originally had more than 75% of the market share and was one of the eight largest beverage factories in the Longguo in the 1980s, suffered losses year by year, and sales have dropped sharply year by year.

In the end, the Tianfu brand almost disappeared in the market.

"The main reason is that we have no funds, no talents, and lack of confidence in the brand," said Wan Xinglong:

"I will try my best to do anything about the funding issue. Longyi and Longda have also become adults. They have also established their own investment companies. We want to help Longguo enterprises develop, not only urgent, but also have an important task on our shoulders."

"We must give enterprises confidence and cultivate our own talents, the marketing and brand of Meiguo, the management of Dongyang, and the manufacturing of German technology. We must learn, but we must also have confidence to build our own brand," Cui Ning said.

"Of course, there is another problem, that is, entrepreneurs do not regard the brand as their own son, and do not love business operations. Selling it is also the easiest way to achieve their financial freedom," said Wan Xinglong.

"Yes, many entrepreneurs are starting a business and want to expand their own companies, and some entrepreneurs want to sell their companies. This is all choice. Although the company is bigger and not only personal, but also social, we must respect everyone's choice," Cui Ning said:

"However, society is better for entrepreneurs, and then as the country develops and understands the nature of Western enterprises and capital, everything will change. Entrepreneurs in the Long Kingdom will not always rely on selling enterprises to live."
Chapter completed!