Mr. He and He Boquan are a legend among entrepreneurs in Long Country.

He led a group of young people not only to cultivate a small local brand that is unknown, but also to create a miracle that is widely praised in the industry.

Mr. He created a legend for the first time for the brand. In the Spring Festival in 1989, he was already the deputy director of the Pharmaceutical Factory in Xiaolan Town, Zhongshan, Lingnan, and went to Hong Kong Island to celebrate the Spring Festival. He accidentally found a lactic yogurt on the street, "a bottle of 80 cents, and a bottle of children's hands for each child."

"The combination of lactic yogurt and yogurt will definitely make you popular!" You know, there was a craze in the mainland at that time. The first "Moon God" in the Long Kingdom to introduce the vi system had sales of more than 100 million in less than a year.

But at that time, Mr. He was just a factory manager, and he didn't have much money and wanted to do big things. Yes, He Boquan is He Boquan. He used his own connections to rent the brand of Xiaolan Town - Lepepsi.

In March 1989, Lepepsi Health Products Company was established in a small house of less than 10 square meters. It started its own business and made lactic yogurt.

In 1992, he recruited a name at Longdu University in Longguo and formed the "Golden Il Group".

In 1994, he purchased the formula of the famous coach Ma Junrong’s “Life Nuclear Weapon” by 10 million yuan, and auctioned the product distribution rights in the same year, which achieved extremely high market returns.

In 1997, the Lingzhou "Lepepsi" was acquired, and the company changed from a trademark leaser to an owner, and the scale of the company was becoming increasingly large.

Recently, it has invested heavily in hiring an international consulting company McKenn, for advanced corporate management strategy consulting and introduced the world's most advanced SAP management information system.

Among them, the sales of "Lepepsi" milk quickly increased from several million yuan in 1989 to about 1.5 billion yuan in 1997. The Lepepsi brand has become a household name and has the highest national market share for five consecutive years.

Of course, Mr. Jiang received internal news that Mr. He wanted to sell this company, or cooperate with foreign brands, and hoped that Cui Ning and Wan Xinglong could learn more about the situation, and of course it would be best to stop this transaction.

After just seeing the endings of too many joint ventures, Cui Ning and Wan Xinglong understand Mr. Jiang’s mood very well.

"The companies have all become the number one in the country. Why do you think about joint ventures or selling them? Isn't the lesson of Tianfu Cola, Panda, and Vitality 28 still profound enough?" Wan Xinglong has never understood it on the way to "Lepepsi".

Cui Ning said:

"There are so many possibilities. The business is too hard and too tiring. Or I have made enough money and thought about retirement.

"Or are you worried, afraid, afraid that the company will fail that day and you will become the target of hundreds of millions of people?"

"It is even possible that I want to create a joint venture model. Since so many joint venture brands have failed, I just want to succeed. It is possible that Mr. He is not a person who plays according to common sense."

Wan Xinglong nodded, "This is, I think back then, coach Ma Junrong was a world-renowned figure. He trained too many world champions, so the whole world believes that he has a unique coaching method or food formula to achieve results."

"By the way, Cui Ning, do you believe in the so-called formula for life nuclear weapons auctioned by Mr. He for 10 million?"

Cui Ning shook his head, and then suddenly remembered his blood again. Then Mr. Jiang told himself that his blood had been used by a few people. As for who it was, Mr. Jiang had never told him, and it was extremely confidential.

"How could it be the recipe that athletes really use? If so, once it is announced, it will be a traitor first," Cui Ning said:

"But Coach Ma must have a unique teaching method, which is certain. The so-called auction formula is more like a drama that is directed and acted by himself or discussed long ago."

Wan Xinglong said, "I also think the formula auctioned is just a brand story. It can produce the formula that can produce the world champion. How can it achieve industrial mass production? Even raw materials cannot be possible."

"We have to admire the formula for Coke," Cui Ning said, "You should know their brand story."

Wan Xinglong replied, "It is probably true that although the version is slightly different, the ability to make up stories is indeed worthy of the world's first carbonated drink."

The recipe and brand story of Coco Cola have always been a classic that is being told all over the world.

In order to ensure the monopoly position of the best-selling Coke Coke beverage in the international market, Coke Coke has taken great pains to keep the beverage formula confidentiality measures.

Coco Cola was born in Atlanta, Georgia in 1886. At that time, there were only two people who mastered the formula: one was the manager and the other was the technical person in charge.

They divided the formula into two, each taking half of each. To prevent leaks, the two were not allowed to take the same plane when traveling. They regularly prepared a flavor formula called 7-x in their own laboratory and then sold it to manufacturers.

If you need to view this secret recipe, you must be approved by the company's board meeting. Only when government officials are on the spot can you open the door to the vault within a specified time. Recording is strictly prohibited when viewing.

In addition, the manufacturers of Coco Cola have always enjoyed the special treatment approved by Meiguo Food and Drug Administration without having to indicate the formula on the product packaging.

In industrial production, Coco Coke also has other processes and stories.

Cool production is divided into several parts.

The first step is to produce the first pulp. The three senior staff who master key ingredients will have special factories. These factories produce the first pulp of Coke pulp that each contains key ingredients. All employees who work in such factories must sign strict confidentiality agreements. Once a little secret is leaked, they will face huge compensation.

When the first cola slurry is produced separately, these slurries will be sent to the second-level factory for mixing. Three slurries with different key ingredients are mixed in a certain proportion to make the second cola slurry.

These cola pulp were once again divided into Cola factories around the world for water and inflating. After the cola was completed, it was transported to the bottling factory to fill in aluminum cans, plastic bottles and glass bottles.

Then there is the cool coke all over the world and the brand myth that is everywhere.

Moreover, Coco Cola was the first enterprise and brand to enter Longguo after Meiguo and Longguo resumed diplomatic relations in the 1970s. In the early 1980s, it built a factory in Longdu City and achieved local production, which shows the sensitive business nerves and rapid response capabilities of this company.

"When we mention the brand story of Coco Coke, many young people will think that this company is really amazing," Cui Ning said:

"But when we talk about a domestic * company and their brand stories, more consumers think it's nonsense or making things out of nothing. This is the sadness of domestic brands."

"It's true. In addition to the accumulation of time, the brand is actually a business religion." Wan Xinglong also sighed.

Cui Ning, who is familiar with the brand, suddenly became interested in this topic and continued:

"In fact, from the perspective of the product, the formula is so important. Moreover, Coco Cola was first sold in the form of *, and even medicines for treating headaches and colds. In the end, the inventor Dr. John Pemberton died of poverty."

Wan Xinglong thought about it, "But this proved that the strategy was correct later. If we still followed the strategy of treating headaches and colds, this product might have been gone long ago, or it would be just an ordinary potion."

"That's right, but precisely because it's an ordinary drink, formula and brand story are just a concept of making." Cui Ning asked Wan Xinglong:

"Do you know the blind test experiments in the beer industry?"

"I don't know very well, please tell me."

Cui Ning smiled, "Many beer brands say how their beer is different, and even the bubble is 10% more than other brands. So an institution conducted a blind test experiment of dozens of brands.

The conditions for the experiment were that all beers were placed in numbers black cups, and the color was basically invisible. After the foam was gone, all beers were placed on the table, lined up, and the most well-known industry experts were invited, with dozens of experts, to participate.

The requirement is that experts taste the beer and then write down the beer in the cup and what brand they think it is.

What do you guess the result?”

Wan Xinglong laughed and said, "The result is definitely not optimistic. The so-called fragrance and taste are meaningless."

Cui Ning nodded: "It's not just meaningless, it's just a joke. The so-called beer experts guessed that the beef head was wrong. In the end, many experts thought that the best beer was actually domestic, and the price was only one-tenth of the imported beer.

When promoting several high-end beer with fine texture, formula and foam, more than half of the experts think it is a domestic inferior brand, which is simply haha.

Moreover, when we Chinese drink beer, they all have sweet and sour food combinations, tastes, and bubbles. What is the meaning of it?

Moreover, beer is impossible to lose weight, and liquid bread is not in vain. Drinking too much will definitely make you obese. It is the same. The so-called formula and taste are just one of the marketing methods.

We can accept such marketing methods, be able to accept Coco Coke to become a world-class brand, be able to accept Dongyang Electric Appliances to sell at a higher price, without giving domestic companies the opportunity, do not think that localized brands also have excellent products, and think that * should be advertised according to textbooks, which is a tragedy of business and market."

Wan Xinglong asked: "Then do you think appropriate marketing methods are understandable. Is this what it means?"

Cui Ning nodded, "At this stage, domestic enterprises and entrepreneurs should be given more time, and no longer have more vitality due to various restrictions. 28 or Tianfu Coke. We should study why Coke Coke succeeds. We should treat our companies and entrepreneurs and a sufficiently tolerant market environment according to the dream of Coke Coke."

"I understand what you mean. A recipe story like Lepepsi is actually not worse than Coco Coke. Why can't you make another Coco Coke? This is the world's number one brand?" Wan Xinglong was very moved.

"Yes, so we have the responsibility. Maybe in our generation, the Longguo brand has the opportunity to surpass the Meiguo brand," Cui Ning said. "It's not a price war, not just a manufacturing factory, but a brand power."

Wan Xinglong responded: "Then you see, Mr. He doesn't believe in domestic consulting companies. He has hired foreign consulting companies. In fact, he just wants to connect with international companies in advance so as to sell the company more smoothly or have a joint venture with international companies. But I'm very worried that it's another vitality 28 or Tianfu Cola."
Chapter completed!