Of course, while establishing a company, renting an office, and building a team, the first thing is to launch advertisements for different versions of sea blue products such as Lingnan and Hakka. This is a bridge of communication with the people of Lingnan and the most basic work, but it has been delayed by Mr. Chen for many years.

After the normal transfer of channel management to the company's employees, Cui Ning thought about it repeatedly and invited the media to participate and did a very intuitive marketing event.

Tianhe Square, Hailan Branch Lingnan Branch.

As the head of the branch, Cui Ning mainly recruits people, looks at people and employs people. Kong Desheng, who was originally in the office, was upgraded to the senior manager of the branch, and was fully responsible for the channels in Lingnan. As a descendant of Confucius and young people who pursued their dreams, he was full of enthusiasm for work.

Since the disappearance, Gao Jie quickly became real good friends with Cui Ning and worked diligently. The original cashier Xiao Ran left the company; Li Dake and Liu Min took the initiative to manage supermarkets, and were also proactive to prove the value of their existence.

Qian Xiaoping left the company due to his different understanding of performance and treatment; while Wang Wen, a Hakka, worked very hard to talk about customers and deliver goods, and became the backbone of the company. Of course, this is all a story.

Looking at the dozens of employees he recruited and the praise from the chairman's phone call, Cui Ning knew that the work had just begun and the key was to open the market, otherwise any effort would be meaningless.

"Everyone talks about the main reason for our poor market performance in the past two years. Just focus on the key points and talk about practical things. It is best to have feedback from consumers."

Wang Wen was the first to speak actively: "Mr. Cui, I often communicate with consumers. I think the main reason is that there are no advertisements. I just recently launched the Lingnan dialect advertisement and Hakka version advertisement, and the sales changes in several supermarkets are very obvious."

“Isn’t this problem solved? Are there any other reasons?”

Kong Desheng thought about it and said his opinion, "Mr. Cui, I think there is another key factor, that is, our prices are relatively higher, and the products of competitors such as Aix are lower, and the profits are not much lower than ours. After all, we experts know that our products are of better quality than them, but shopping malls and supermarkets do not understand this way. They pay more attention to sales and profits. Therefore, our products have been more passive in the location of shopping malls and supermarkets and event organizations in recent years, and they do not have the best resources obtained by competitors. In addition, consumers believe that the products of large enterprises now should be similar, including the services. The only difference is the brand. The reason for the high cost of selling is that the company is high, and even the company makes huge profits, so low-priced and low-quality products are relatively good."

"Well, this is a fact, so what kind of market feedback is there?"

"Hello everyone, I am Li Dake, and I am also an old employee of Hailan. Hailan brand has almost no competitors in the north. The main problem is trust in the brand and service, but cultural differences. This sense of trust is very weak in Lingnan. Why? Because many people in Lingnan have habitual thinking, believing that the products in the south are more fashionable and trustworthy, the same is true for clothing and home appliances. I think there is also this factor."

"What else?"

"The other is that the promotional role of competitors is also very obvious. Many concepts have been created. For example, when we have international five-star services, they propose six-star services. When we have pre-sales services, they have full service. In fact, they are all marketing skills, and there is no real technology or patents. They just put a lot of effort into marketing and won some trust and attention." Dake said.

"In fact, these marketing techniques are still very useful, right?" Cui Ning asked back.

"Of course it is useful. Many of my friends think that big brands are similar. Many brands are expensive because they invest a lot of advertising and the company's operating costs are high. While brands with preferential prices want to make small profits but quick turnover and occupy the market," Liu Min replied.

"Everyone said it very well, then let's start a counterattack."

Under the witness of the media and consumers, in front of the large shopping mall in Lingzhou, Cui Ning electrically cuts his products from some so-called competitor products, so that everyone can clearly see the difference between core components and plates.

Cui Ning deliberately did not specify which company's product it was, but believed in the eyes of the masses and the curiosity of the media, so they naturally had an answer in their hearts. Of course, there was also the voice of Mr. Chen and his wife who were unwilling to admit defeat in the "Shen Ai Trade".

However, Cui Ning believes that this is just a matter of truth and is the basic morality of the merchant. The pure copper lines, color, and stainless steel plates of Hailan's products are clearly visible at a glance. The so-called aluminum tubes of the same quality, aluminum wires and dark lines of the lines immediately became the headlines of the national media. Hailan's air conditioners have undergone sales fission in just one month. The so-called "good products can speak" is the absolute truth of marketing.

The "cleavage and caesarean" of air conditioners not only successfully opened up the Lingnan market, but also made the entire air conditioner industry passively upgrade the product, almost all major manufacturers actively upgraded the product's plates and engines, and actively opened the product to let consumers "recognize themselves". Of course, this is a matter of half a year later, and it is also a great merit event that Cui Ning did for consumers across the country.

"Breaking the belly" has also become a joint action of Hailan Air Conditioner across the country. Unlike the "sledgehammer smashing the refrigerator" more than ten years ago, the latter is the one who operates on himself, while the former is the one who attacks competitors.

Chairman Yu Jinlong from Green Island City, after seeing the media reports and plans, he called Cui Ning for half an hour and expressed his encouragement and support.

Chairman Yu put down the phone, stood up, and looked at the sea from afar, and couldn't help but think of his youth again—

The young man in his 30s entered the factory of Hailan at that time, thinking about paying wages to hundreds of workers, thinking about creating a famous brand, thinking about manufacturing the first four-star refrigerator in Longguo, thinking about gaining consumer recognition, and becoming a useful person to society. Thinking about implementing the OEC management model, Hailan culture activates "shock fish", thinking about being full of passion for "shock is the sea", thinking about entering the Fortune 500 world, thinking about the company continuing to develop, and starting to cultivate a new generation of talents...

Of course, in Green Island, a company called Green Island Beer is also awakening. Peng Zhengyi, the current chairman of Green Island Beer, is known as "General Peng". He broke the big pot and refined the military and government, and reduced the team of more than 200 people in the headquarters office to more than 40 people. The rest of the personnel will be delegated to the market to make the market decide whether the personnel will go or not.

Cui Ning cares about gaining recognition from the group, which is a proof of his hard work. After all, he is a young man and has a simple wish for the future. But now, he has inspected a market called "Meicheng" in Lingnan and came to a temple.

"Lingguang Temple" is a thousand-year-old temple located near Meicheng. When he was a child, Mr. Jiang took him to visit famous teachers and friends. He passed by in a hurry. In a blink of an eye, more than ten years have passed. When the Lingnan market was booming, Cui Ning suddenly came to this ancient temple again.

"Lingguang Temple" was first built in the second year of Xiantong in the Tang Dynasty (861 AD) and was originally named Shengshou Temple. It was expanded in the 18th year of Hongwu in the Ming Dynasty (1385).

Lingguang Temple, originally named Shengshou Temple. Why was it renamed Lingguang Temple? There is a legend here.

According to legend, in July of the 13th year of Hongwu in the Ming Dynasty, Mei Ding, the inspector of the eastern Guangdong Province, took a boat from Chao'an District, Chaozhou City to Meixian District, Meizhou City. When passing Penglatan, Songkou Town, Meixian District, Meizhou City, suddenly encountered a strong storm. The river water rose rapidly, the wooden boat drifted with the wind, the river water poured into the cabin, the boatman failed to lift the oar, and the ship was about to be destroyed.

At this time, the Mei Censor and his followers on the boat were frightened and crowded together. At this critical moment, there was a sudden loud noise, and then the wind and rain stopped. At this time, a monk came on board. He waved his whisk, closed his palms and closed his eyes, sat cross-legged in the boat, muttering something in his mouth. In an instant, the water in the boat retreated, the wind calmed down, and the danger was turned into a barrage.

One day, Censor Mei came to Shengshou Temple in Yinna Mountain, Meicheng to incense. He saw a wooden statue in the middle of the Buddha Hall, which was exactly the same as the life-saving benefactor he met on the boat. He was very surprised. When he asked the monks in the temple, he realized that he was Pan Lequan, the founder of Shengshou Temple. He had a lot of anecdotes in his life. At the age of 49, he sat down and turned into a Buddha and called the Shame Master. After hearing this, Censor Mei distributed a thousand taels of silver to expand the temple. Five years later, the project was completed. Censor Mei felt ashamed of the power of the ancestor, so he changed the name of "Shengshou Temple" to "Lingguang Temple".

The building layout is generally three rooms wide and seven rooms deep. It has mountain gates, halls, pavilions and other buildings, including the Great Hall, Vajra Hall, Arhat Hall, Bell Tower, Drum Tower, Sutra Hall, Living Hall, Chai Hall, etc. The biggest feature is the "Three Greatest Spirits".

First of all, despite the great incense, the thick smoke of incense candles and smoke emanates from the spiral-shaped wind bucket "Eight Cabelli" at the top of the temple, making the hall fresh all year round, which is a unique feature;

There are towering trees outside the roof of the hall, but the tiles are not left with leaves. People in the world know why, this is the two greatest;

Two ancient cypresses stand in front of the temple gate, one flourishes and one witheres, one witheres and one witheres, one life and one death. The living are lush branches and leaves, and the dead are withered and immortal. The unique "Tree of Life and Death" is rare in the world, and these are the three wonders.

One of the three great masters, the "Life and Death Tree", is located on the lawn in front of the gate of Lingguang Temple. It is said that it was planted by Pan Lequan, and it has been more than a thousand years since then.

The tree on the right is 30 meters high, with lush branches and leaves, full of vitality and towering proudly;

The tree on the left is 27 meters high. Although it has been dead for nearly four hundred years and has no leaves, it is strong and straight to the sky, withered and immortal. This is the "Tree of Life and Death" called the "Treasure Tree". It complements each other and adds a sense of mystery to the Buddhist temple.
Chapter completed!