The executives of Phoenix Coke naturally would not have any objection to Cui Ning's company, because Phoenix Coke is essentially a public welfare project and a huge test product, and undertakes more difficult tasks rather than the so-called century-old brand plan.

But even so, Cui Ning still has a lot of work to do with this brand, but it is definitely not used to add. Last year, 100 million advertisements were advertised, and this year, 200 million. Although this advertising fee was actually to accommodate thousands of employees, it also needs to be ordered and not wasteful.

Qingning's creativity seems clever, but for Cui Ning, it is really a joke. It is the most typical example of pretending to understand if you don't understand. It misunderstood that the essence of creativity is communication, effective communication, rather than simply superimposing resources.

This is like fighting with middle school students. If you have two people, I will find five people to beat you, but I don’t know that these two people are super thugs, and they are black belts that have been tempered for thousands of times.

Even if you call thirty black-belt students over, I will call the head teacher and the principal, and these thirty people will scatter. This is the strategy and the solution to the problem.

In fact, during the Spring Festival, Cui Ning went to supermarkets, wholesale markets, visited dealers more than once, watched the promotions of Coco and Vista Cola, as well as the sales of Phoenix Cola, including the feedback from promoters and consumers.

While Phoenix Coke has a lot of advertisements, Cui Ning knew that the biggest problem with this product is the number of channels and the enthusiasm of dealers. It is necessary to stimulate the enthusiasm of dealers, have a better rebate policy, and do some articles for dealers. This is what Phoenix Coke should think about in the new year.

As for the plan written by Wang Hongchao and others, such as market analysis, competition analysis, etc., it is definitely useful. As for the new advertisements, dragon boat competitions, it is purely Cui Ning's ability to train employees' plans to control and a big pit buried for Qingning Company.

Cui Ning was preparing to directly attack the dealers to stimulate the dealers to purchase goods, and then cooperated with the advertisement to let Phoenix Coke conduct another round of hot sales. After all, this product was unveiled in 1998 and had completed sales of hundreds of millions. Of course, tens of millions of dollars were established to build apartments for employees of several acquired companies such as Tianfu Coke, and then pay monthly pensions.

However, this is far from enough. To truly achieve the goal of sniping Coke, Phoenix Coke will have to make a new city. Cui Ning sets this city at the Sugar and Wine Fair in Longguo, because this Sugar and Wine Fair is held in Sichuan Province, and the important production factory of Phoenix Coke is also in Sichuan Province. It can not only receive support from the local government, but also create topics with the right momentum of time and place.

The National Sugar and Wine Commodity Fair (referred to as "Sugar and Wine Commodity Fair") is a large-scale national commodity fair sponsored by Longguo Sugar and Wine Group.

The Sugar and Wine Fair is held twice every spring and autumn. The first trade fair was held in 1955. Because of its large scale and significant effect, the Sugar and Wine Fair is hailed as the "No. 1 Meeting in the World" by the industry.

Cui Ning chose the sugar and wine party for many reasons:

The Sugar and Wine Fair is the largest national conference, with many exhibitors, many marketers and large transaction volume;

The time utilization rate is high. The Sugar and Wine Fair is said to be 10 days, but the actual ordering and transaction time is only 5 days. Whoever can dominate the market in such a short time, and whoever can win customers and increase the ordering transaction volume;

All companies have invested a lot in advertising. To achieve good publicity and promotion results, they must be unique and extraordinary in planning and creativity.

The Sugar and Wine Fair is not a grand event for ordinary consumers. It is aimed at millions of distributors across the country, especially those of alcohol and beverages. They all regard the Sugar and Wine Fair as a "holy gathering". Here you can find the best products, discover the biggest business opportunities, and make friends with colleagues and friends from all over the country.

The sugar and wine party is large in scale, with large flow of people and many companies, so if you want to do it, do big moves. This is what Cui Ning and Wan Xinglong have planned during the Spring Festival.

But how to do it, Cui Ning held a small meeting, and Wan Xinglong, Huaxia, Allen, Wang Ruolan, Su Ruoqing and others attended the meeting.

"Why has Phoenix Coke always emphasized dragons instead of phoenixes?" In fact, Su Ruoqing and Wang Ruolan both had this question.

"Huaxia will answer this question," Cui Ning said.

"What I said may not be correct, but I have really thought about this problem," said Huaxia:

"I think the name Phoenix Coke originally meant that Phoenix Nirvana means that the Coke brand in Dragon Kingdom will not disappear, but will be destined to rise. Therefore, Mr. Cui's name is not just a brand name, but part of a big plan.

Why is dragon culture everywhere? This is because our Oriental Dragon Kingdom uses dragons to represent national brands and uses dragon spirit to reflect brand spirit. Especially the spokesperson, Chen Long also chose Chen Long. Chen Long is not only a kung fu superstar, but also represents the most traditional martial arts and kung fu in the Dragon Kingdom. This kind of kung fu is actually unique to our nation. Therefore, using dragons as a medium actually conveys the spirit of dragons, culture of dragons, and brand of dragons everywhere.

There is another reason, I don’t know if it’s right. I think the spirit of the dragon and the name of the phoenix are also a combination of yin and yang, representing the brand’s way of nature, and will surely achieve extraordinary marketing achievements.”

Wan Xinglong also said with a smile:

"My name contains dragons. I think the combination of dragons and drinks means that the dragon returns to the sea, and it is destined to have extraordinary performance.

But I also like to assume that if you use the Phoenix element, Westerners may not understand what it means. Mr. Cui’s purpose is very obvious, to let Coco and All-Shi Coke understand that this is the brand of Longguo, and it is targeted at them. It does not want to be so complicated to understand."

"As a result, this product actually has a very important mission, and I also think using a dragon is more suitable than a phoenix," said Su Ruoqing:

"But since it is Eastern culture, you can actually add some other oriental cultural elements appropriately, in addition to dragons, dragon boats, lions, gongs and drums, dragon Guohong, etc. Since you have to face two joys, you must have momentum."

Cui Ning nodded:

"Kuku Coke is a mature brand and the dealer system is very mature, so it is impossible for them to invest. County-level dealers are not the focus of sugar and wine parties, so we have this opportunity.

Of course, there is another good news, that is, Sichuan Province gives us land, and we can expand the factory building. This time we are really at home. With the advantages of the home court, everyone can do their best.

The principle is shock, influence, communication, sound, vision, and topics. We will be the best protagonist of the sugar and wine party this time."

"Then let's just invite Teacher Chen Long to the sugar and wine party," said Wang Ruolan.

"There is no such fee, and Chen Long endorses too many companies, so it is easy for others to take advantage of the situation," Cui Ning said. "We should start from the concept and then implement it into actions."

"Then build a dragon boat and go to the sugar and wine party. After all, we have resources and factories there. The cost of a dragon boat is not much," said Huaxia.

"This idea is good, but if you want to do it, you should make it bigger, preferably a record-breaking type," said Wan Xinglong. "Just like the feeling of a temple and a city hall, the only feeling when you come in front of you is sacred, you need to look up, you feel shocked."

"That's fine. Just find the best craftsman and listen to their opinions," Cui Ning said. "With the dragon boat, you can invite the dragon boat and some traditional festive performances to the sugar and wine party, including the gongs and drums mentioned by Manager Su. If you want to invite, please invite the best Ansai waist drum. If you want to dance lions, please invite the best Lingnan lion dance. The main thing is the sound and the visual must be shocking.

In addition to dealers, we should also give local people a real national performance, gather people, and after we come to the scene, we have time to read our information and products and taste our products."

"By the way, Mr. Cui, I remember you told us a double-blind experiment, which is about beer, and actually Coke can also be done," Su Ruoqing said:

"Put Coke, All-Time Coke and our Phoenix Coke in a transparent cup for everyone to taste. In fact, no one tastes better. They are just Coke, and it is often a psychological factor brought by the brand."

"This idea is good," Cui Ning said, "It is encouraged to try it out in the sugar and wine party. We will directly have a hero party. The three types of cola arena competitions. In fact, the taste is similar. I believe that 90% of people can't taste it. Some customers even think that Phoenix Coke is better. Just use the real part to tell the story. It's not a scam, it's just a spring and autumn brushwork."

"Since it's an expansion of the factory, let's invite the leaders of Sichuan Province and Rong City to cut the ribbon together to make the opening ceremony of the investment promotion conference bigger," said Wan Xinglong. "After all, dealers need to depend on the strength of the company. We will work hard to show off our muscles this time."

"Make the elements of dragons everywhere, including making the parasol into a dragon umbrella, designing the flag into a dragon flag, and hanging dragon sails on the dragon boat," Allen said, "and then making the elements of festiveness and auspiciousness is also a good sign."

"Well, the basic elements are all. Everyone is united in carrying the big ship, and ten thousand people promote the brand to create famous brands. We must make the atmosphere on the scene. The materials, workmanship, on-site audio and lighting effects of the dragon boat must be implemented one by one in advance. I am the commander-in-chief, and General Wan is responsible for supervising the relationship with the local government. Then Huaxia is responsible for the overall plan, the design is completed by Allen, Manager Su is responsible for some external relations work, Wang Ruolan is responsible for media invitations and receptions, and we act separately to ensure that there is no accident."

In March, in Rong City, Sichuan Province, in the spring of 1999, where thousands of merchants gathered, Tianfu Square in front of the National Sugar and Wine Commodity Fair "stopped" a giant dragon ship that was 35 meters long, 20 meters high and weighed 7.5 tons - the "Phoenix".

This "No. 1 Dragon Boat in Asia" that will be included in the "World Guinness Records" has attracted the attention of hundreds of thousands of local men, women, young and old, and thousands of merchants participating in the fair, setting off a strong "phoenix whirlwind".

The planning of this brand promotion activity featuring dragon boats, dragon sails, dragon flags, and dragon umbrellas, and with the theme of "Pushone to carry the big boats, and tens of thousands of people to promote and create famous brands" has once again made Cui Ning and Phoenix Coke stand out. It created a legendary achievement of the highest order in the sugar and wine party.

The dealers once again regarded Phoenix Coke as a popular product in 1999. After all, it was a product that Longguo TV broadcasts advertisements and endorses by superstars every day. If you don’t take action at this time, when will you wait?
Chapter completed!