When visiting Xiang Yuzhen’s parents, several questions to face:

The first is a reasonable explanation for your disappearance. It is absolutely impossible to disclose the matter of your own belonging to the Dragon Group, so there are other statements needed.

The second is the issue of gifts. Naobeijin is a must, and then there is wine. As for whether to give more expensive gifts, this is really a paradox. Giving it, it seems awkward. If you don’t give it, you are still clear about your own value and wealth, Aunt Huang is still clear about it, so she looks stingy.

Fortunately, I have bought a mobile phone for Xiang Yuzhen, which can be considered as solving this problem in advance. Even if Aunt Huang had an opinion, she should understand Cui Ning's intentions.

There is another third point, that is, Cui Ning and Xiang Yu are really in the future. Aunt Huang has never called Cui Ning. The reason must be unsatisfied. No matter who is, a prospective boyfriend and a prospective son-in-law, disappeared for several months. If there are still many secrets that cannot be explained, it will be difficult for a mother to hand over her daughter to him.

Cui Ning even had a premonition that the four months he disappeared were just a microcosm of his fate, and many things in the future were unpredictable. Xiang Yuzhen's family, after all, was just an ordinary Longdu family, and a person who had always lived a simple life.

Cui Ning even thought that if he just wanted to find a husband who lived a good life and loved him, he would not be an ideal goal or object in any case. Xiang Yuzhen might love him very much, but what can he bring to Xiang Yuzhen in the future? This is an insolvent puzzle.

Sure enough, shortly after Cui Ning arrived at Xiang Yuzhen's house, Aunt Huang asked a fundamental question:

"Xiao Cui, I heard that you are on a business trip recently and your actions are kept confidential. I want to ask if this kind of life and business trips in the future will be frequent? Will there be dangers?"

"Auntie, there is no danger, but some of my identities are indeed kept confidential, including the seniors I know, because of my own identities and missions. This is something my parents can't say. I hope your two elders can understand it.

But it is not true that such things will happen frequently. Generally speaking, I will not do tasks, but this matter has something to do with me, so my superiors asked me to go."

"Xiao Cui, since it is kept secret and a big deal, how can you guarantee that there is no danger?" Uncle Xiang was also very concerned about his daughter's happiness.

"We are not soldiers, and the mission I participate in is not a war. There are other things, similar to scientific research," Cui Ning said, "so you two must be relieved."

"I am absolutely assured of your character. Although you have a very good relationship with that Manager Su," said Aunt Huang. "I know you are a person with a sense of discipline and principles, but recently I have always been afraid. In the past few months of your disappearance, Xiang Yu has been crying and has suffered from insomnia. I see it all. I really feel sorry for my daughter.

But I also saw that after you came back, Xiang Yuzhen changed immediately. It was said that she slept with Manager Su at your house last night, and today she cleaned up the house with Manager Su.

Look, such a good girl, such a generous and tolerant girl, is really hard to find, so, Xiao Cui, I mean, your identity, tasks, and other things, can you stop doing it in the future, or your company doesn’t have to be so big. Our requirement is three meals a day. As long as you and Yu are so good, you have nothing, we both agree. Old man, don’t you think so?"

"Yes, yes, yes, I also think Xiao Cui is really good. I like our Yuzhen. Since Yuzhen was in high school, I have been beaten away by me. So Yuzhen has been single all the time. For this matter, Yuzhen's grandparents and grandparents have always talked about me, saying that I hope my daughter can't get married.

However, after I saw you, Xiao Cui, I was really satisfied. I think that it was a blessing for you two to marry you in your previous life. Our Yu Zhen is really a good girl selected from thousands of people.

After I met you recently, I learned to cook with my mother and then learned to make dumplings, saying that you were busy with me. If I really got married in the future, I would take good care of you and let you work with peace of mind.

But just like Yuzhen’s mother said, Yuzhen has made me feel distressed in the past few months. Let’s just think that Yuzhen is better off finding a more ordinary man, even if he is not that rich, just live a simple life, Xiao Cui, what do you think?"

"Dad, mom, what do you two mean?" Xiang Yu was really unhappy.

"Uncle and aunt are right," Cui Ning said. "I asked my driver on the way, that is, what would his lover think if he was the same as me?

My driver was an international mercenary before, and he told me that almost all mercenaries are not worthy of love, marriage, or even a girlfriend.

His words made me sad, but what I said was the truth. If I had been too abnormal and could not give Yu Zhen a sense of security, I would not be worthy of having a relationship with Yu Zhen.

So uncle and aunt, let me do this, I will give myself one or two years. If I continue to live like this, I will take the initiative to withdraw from Yuzhen's life, but if I can guarantee a simple and normal life, I will definitely marry Yuzhen.

In addition, before I am sure of a normal life, I will never hurt Yuzhen, and will treat her well and treat her as the best sister and friend.

I promised the two elders like this, I wonder if it is okay?"

"You are a good boy," said Aunt Huang:

"But in the past two years, what if you meet someone else, or Yu Zhen, you will have other boys chasing him..."

"Mom, no, I will work well in the past two years, and then study hard with Brother Cui Ning. There will be no other boys." Xiang Yuzhen hurriedly answered.

"You kid, should you say you are stupid or infatuated?" Aunt Huang hugged her dearest daughter, looked at Cui Ning, and said:

"Xiao Cui, don't blame the uncle and aunt for saying you, we are Yu Zhen's parents, he is the closest person, and we look forward to her happiness and happiness the most. However, in recent months, we have seen many unhappy factors, so we must face it and solve it, otherwise we will be extremely irresponsible to Yu Zhen to you."

Cui Ning nodded:

"What the uncle and aunt said is right, and I do have problems, including thinking about finding my parents, so I hope to give me some time, okay?"

"Time and opportunity are all for yourself, and Yuzhen is also for you. I told her father not to look for you like this. Who said she wanted to run away from home and move directly to your house?" Aunt Huang sighed:

"Why did you give birth to this stupid girl?"

"Mom, they are also angry, I know that mom and dad won't want me." Xiang Yuzhen began to use her daughter's unique skills, acted coquettishly and then hugged her mother, begging for pity.

"Okay, I've grown up and still look like a child. Today I promised to have a meal and I'll make dumplings for Xiao Cui, and then Xiao Cui will have a good drink with your uncle. Your uncle has been saying recently that the wine in Life has been soaked for more than half a year and can drink it. I've never been willing to drink it, just waiting for you to come back."

"Uncle, then I will definitely have a few drinks with you tonight," Cui Ning said.

"Today we eat beef dumplings. I specially asked my relatives in the country to buy the beef I raised myself, and then I killed it now. I took the cows I killed this morning at noon. I chopped the stuffing in the afternoon, and then added some radish and green onions. It would be good for my health if I ate it." Aunt Huang said happily.

"Then, let's drink ginseng wine tonight and let Yuzhen drink a liang with her. Although she has never allowed Yuzhen to drink, she has almost grown up. Drinking a little at home is good for her health. Yuzhen, in the future, she can drink with my dad at home," said Uncle Xiang.

"You want to drink it yourself, and you're really addicted to pull this and that one." Aunt Huang loves and likes to complain to her boss. This is the most ordinary life of the Longdu family.

Aunt Huang was busy mixing the stuffing and making dumplings, and then stir-frying two more dishes. Xiang Yuzhen originally wanted to help, but was driven away by Aunt Huang and asked Xiang Yuzhen to talk to Cui Ning.

So Xiang Yuzhen took out her own children and girls' albums to show Cui Ning his growth experience, from a baby to a graceful girl, the stories of each year, and the changes in Longdu.

Especially on the background of a girl's growth, from Jingshan Park, Zhongshan Park to huge sea blue billboards, Xidan, Temple of Heaven Park, Wangfujing, Zoo, Longdu Amusement Park, etc., there are memorials of true youth in the rain everywhere.

"You see, this photo was taken this year. I went to Xidan specifically because there is a huge Phoenix Coke billboard there, which you planned, so I want to keep a souvenir," said Xiang Yuzhen:

"In the future, all the brands you plan will have billboards in the dragon. I will take photos and leave a souvenir to the brands you plan."

"Okay, in the future, I will ask them to do outdoor advertising in Longdu for any brand I planned, especially Xidan, Jing'an Street, and Wangfujing, which can also reflect the culture and height of the brand. Your idea is good," Cui Ning said.

"Oh, I just hope to take a picture, not a planning. Besides, I don't know how to plan. The more I read your reading notes and the books you recommend, the more I feel that this line is actually very profound. I can write a newsletter or think of an advertising slogan for a product. It seems simple, but the knowledge in it is too great. Even the most ordinary advertising slogan has so much knowledge." Xiang Yuzhen said.

"Actually, it's simple. What you said just now is a planner, in crowds, and then when people like to take photos, they make outdoor billboards. It's a professional job of the company. It's just that you interpret it from the perspective of a girl who likes to take photos, and the company needs to analyze it from the perspective of consumers and abortion," Cui Ning said:

"And the advertising slogan is not mysterious, it is to let everyone remember the brand. If the advertising slogan contains the company's brand characteristics or corporate spirit concepts, or functional products can express unique functional selling points, that is, what we call usp and unique sales propositions, it would be even better."

Xiang Yu said happily:

"A unique sales proposition, which is written a lot in your reading notes, is actually something that is unique to a product and a company and attracts consumers' attention. For example, refrigerators are not only power-saving, but also noise-free. For example, air conditioners not only save electricity, but also cool quickly. Is that true?"

"What you are talking about is that they have no competitiveness, and can only be called the advantages of the product, not the characteristics. The most famous sales proposition is the case of Heinez Beer.

In 1919, a beer called Cialis in the United States was declining in sales in the United States and dropped to 15th place.

The manufacturer invited the advertising master Tom Hopkins, and introduced him to him and showed him the equipment. Master Huo just didn't raise his eyelids. Just as everyone walked out of the factory, Hopkins suddenly jumped up and found that he saw workers disinfecting empty wine bottles with steam.

The boss told the master that the brewery is like this and there is nothing to make a fuss about. Master Huo said that it doesn’t matter whether it is doing this. What’s important is that consumers don’t know who is doing this. As a result, with Master Huo’s unique sales proposition (usp) that “every beer bottle is disinfected by high temperature steam”, in less than half a year, Xiliz digested the inventory and created a miracle of market sales first.

What you said is that it is too easy for consumers to see, and it is easy to compare, so this is not good for companies.

The most typical usp case in our country is Lepepsi's 27-layer purification. It gives people the feeling that the water is very pure and trustworthy. In fact, whether it is 27-layer purification or 28-layer purification, it is just a concept, because just adding a layer of activated carbon can be considered a layer of purification. This concept is absolutely true, but it is difficult for consumers to verify and compare, and it is one of the successful cases of usp."

"What if the competitor launches 28 layers of purification?" Xiang Yuzhen still doesn't understand.

"If the competitors really launch 28-layer purification, it will be at least a brand of the same level. Otherwise, Lepepsi will do some tricks, such as explaining 27-layer purification more clearly. The strength of small businesses is still not as good as that of large enterprises, especially equipment factories, etc., which is basically digging their own graves.

If a brand of the same size launches such a concept, it is equivalent to face-to-face fighting. In fact, consumers do not know the difference between 27th floor and 28 purification, so they have to compete in advertising, endorsement, etc. This competition is cruel and ordinary companies cannot afford it.

However, if there are really standards, hygiene standards, and industrial standards for other products, and numbers or a unique sales proposition, it will first occupy the minds of consumers. For example, energy-saving refrigerators are 50% energy-saving than national standards, which is very distinctive."

"Yuzhen, Xiao Cui, I'll have dinner soon after packing up." Aunt Huang shouted in the kitchen, "Old man, put your chopsticks on."
Chapter completed!