Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 0336 The ideal proposal before New Year's Day

Cui Ning looked at the ideal m365 plan written by Huaxia and her team, shook her head and nodded, Huaxia felt a little nervous.

Su Ruoqing laughed secretly in her heart. Cui Ning Mingming recognized most of the plans. The reason why she shook her head was because the quotation was too low, or she lacked confidence in creativity. It is actually impossible to propose with this confidence. It seems that in addition to cultivating professional abilities, a person's momentum and confidence are more important.

Although Huaxia has begun to be well-known in the industry and has started to write some professional articles, as a professional manager, some problems have also been exposed. These problems seem small, but Cui Ning hopes to help Huaxia grow, because once it overcomes this hurdle, Huaxia will look at the problem from another height.

Cui Ning was not worried about Su Ruoqing's growth at all, because Su Ruoqing was really smart, and after being subjected to her own blood, body fluids and saliva, her memory and comprehension have been greatly improved, and her body has become better and better. Every two hours of love communication makes the two feel happy and enjoy the most beautiful world of two.

But I don’t know how Xiang Yuzhen is. I haven’t contacted her for a long time. I don’t know how she works in the unit. Cui Ning looked at the nervous Huaxia and took back her thoughts and said:

"Have Xie Tianfeng's quotation and schedule been confirmed?"

"This is no problem. Mr. Wan contacted him directly, directly contacted the economic company and him, and even spoke to him. As long as he is determined to do it, the specific schedule can be determined half a month in advance," said Huaxia.

"Then you only quoted the endorsement price for only 2 million?"

"There is a relationship between Mr. Wan, so the price is very low. If you pass through other economic companies, the quotations of economic companies are 3 million."

"So, do you think 2 million is an advantage?"

"It is definitely an advantage. The most popular artist, the little king, is only one-third of the price of the king. Moreover, the recent incident with Wang Feifei is followed by the media across the country. There will definitely be topics and will bring opportunities to the ideal m365."

"The advantage I am talking about is not this. It is because companies like Ideal do not necessarily have a complete concept of celebrity endorsement. For companies, the endorsement fee of 2 million and 4 million will look at the celebrity's popularity, influence, and matching with the brand, etc. When you quote a price of 2 million, companies may think why it is not 1.5 million?

So, Xie Tianfeng's price was directly quoted at 3.6 million, and my psychological price was 3 million. This way, the company's profit was one million more. More importantly, Xie Tianfeng is actually worth the price. We have a relationship and favor. This is a fact, but it does not hinder our normal quotation."

"What if Qingning Company repeatedly quotes a low price?" Huaxia was still a little worried.

"Qingning Company has become much more normal recently. Maybe Dongfang Shuai has figured it out that price wars have harmed people and is not good. What's more, for customers like Ideal, service capabilities are very important. We serve Hailan, and this time I also asked Chairman Yu to record a video. It was his evaluation of my company. In front of Chairman Liu, this is a nuclear weapon, do you understand?"

The ideal proposal was chosen on December 22, 1999. It happened to be the winter solstice. Cui Ning had arranged a large catering group to deliver dumplings to the company's employees after get off work in the afternoon.

Cui Ning took Su Ruoqing, Huaxia and several others to give Ideal proposals. Chairman Liu was busy with everything and did not participate in the proposal plan, but Vice President Yang decided to participate.

As partners of certain businesses, Longyi and Longda are actually members of the early group of the website and are also allowed to participate in this proposal. However, they represent the website and ideal companies. They will not express their opinions directly, but they still have an influence on Vice President Yang after the meeting or on certain occasions.

However, there have been rumors within the Ideal, and in the industry that this is a head-on battle between Cui Ning Company and Qingning Company. Whoever can win the Ideal means which company is more powerful and has become a legend in the Longdu brand consulting industry.

There are six companies that have proposed, four of which have completed the proposal. According to Vice President Yang, pure big advertising and celebrity endorsements, as well as deep understanding of the industry market, are all lacking.

Cui Ning's company and Qingning Company are in the morning and afternoon respectively. Ideal Company has prepared enough time for the two companies, which also represents Ideal's emphasis on this project.

At 9:50 in the morning, ten minutes before the proposal began, all the staff were already in place, especially Long Yi and Long Da, who were naturally confident in Cui Ning and hoped to use this proposal to establish the relationship between Cui Ning and Brother Yang.

At this moment, a girl with a beautiful face and short hair and professional attire knocked into the conference room gently, and Vice President Yang, who was in the center, said a few words in his ear and left.

Vice President Yang coughed lightly, cleared his throat, and said good news to about twenty people in the conference room:

"Tell everyone good news. Our President Liu temporarily decided to participate in this proposal, welcome everyone."

Cui Ning and Su Ruoqing looked at each other quietly and applauded with everyone. Amid the applause, Liu Chuanshi, a legendary entrepreneur from Longguo, walked into the conference room and signaled that Vice President Yang should not move. He sat on the side of the company's representative, and Su Ruoqing was opposite, which was also close to the screen.

"Mr. Cui, I won't introduce it much. This is our Chairman Liu, Chairman Liu, this is a very important brand consulting company for our proposal this time, and it is also the largest brand partner of Hailan Group in China, including Cui Ning and Cui and his team."

Liu Chuanshi first looked at the people participating in the meeting of his group company, then looked at Cui Ning, Su Ruoqing and others, and stayed on Cui Ning and Su Ruoqing's faces for another second, nodded, and said:

"I decided to listen to this proposal temporarily and I can start."

A survey report from nic has made the best mention of our current online online situation. Chinese netizens account for 42.8% aged 18 to 24, 32.8% aged 25 to 30, and 10.2% aged 31 to 35. Obviously, young people occupy an absolute position online.

Let’s see how companies like Coco Cola position and understand young people…

With the analysis of data, cases, the current status of the World Wide Web in Longguo, Cui Ning began his plan speech.

When the image spokesperson, suspense marketing and image display appeared in front of everyone, everyone couldn't help but nod, especially Vice President Yang, who couldn't help but smile quite satisfied on his face.

Finally, Cui Ning's speech ended. Except for Chairman Liu's applause, everyone applauded warmly and expressed their recognition of the plan.

However, Chairman Liu couldn't wait to speak first:

"Mr. Cui, and the project team, what do you think this person is doing with Xie Tianfeng? Why do you need to use him to endorse us?"

Before Cui Ning could answer, Vice President Yang answered this question first:

"Mr. Liu and Mr. Cui's plan and logic are very strict, and the data are also very objective. Young people like Xie Tianfeng, and interactivity, entertainment and attention are the essence of the Internet and young groups, so this creativity and spokesperson should be able to win the likes of young people."

"You all like this person named Xie Tianfeng?" Chairman Liu asked around and received a positive answer, he still had some questions:

"Isn't such a young man a little bit unserious to endorse a website of such a big one?"

"Mr. Liu, I understand your worries," Cui Ning said:

"First of all, age is not a necessary condition for endorsement, or the endorsement rules, and it is mainly whether it can be recognized by young people, and it is also the mainstream netizens at present. First of all, you are not the main user group of our website, so you don't know and have no feelings about Xie Tianfeng, but as long as you are a young person, that is, the main user of our website, you have a high recognition of Xie Tianfeng. This is one of them.

In addition, in the brand industry, whether it is Coco Cola or the newly founded Google, they dare to use young idol stars, proving that these idol stars can shoulder the appeal of a brand, and they are somewhat different from Mr. Liu's thinking, that is, young people believe that the power of idols is greater than that of corporate brands, rather than from a professional perspective, they believe that corporate brands are more powerful.

When we are near Zhongguancun, I do not recommend doing more advertising, but focusing on large-scale outdoor advertising. It is proposed that in April, m365 will meet again, and then let the media and the industry have a wide speculation, but we will never disclose any news, making this m365 a major concern and suspense.

A few days before the website was launched, TV advertisements and events were held simultaneously. At this time, our m365 had attracted enough attention, so on the day the website was launched, it would definitely become a grand event in the entire World Wide Web industry, and our first step was to take it successfully.

For the combination of Ideal Group and promotions, Xie Tianfeng is not only the website’s image spokesperson, but also comes to our headquarters in person on the first day of the website’s online, and sends a prepared news and our computer store to take a group photo. Although he is not our computer image spokesperson, he can also post advertising endorsements and group photos of m365 at the terminal. In fact, it is equivalent to endorsing computer products, which can be said to kill two birds with one stone.

As for the real interaction, including e-commerce going backwards and content going forward, it is based on technology. 8848 also called out the concept of e-commerce, but neither technology nor corporate data nor netizens’ habits have been developed. Therefore, we think that e-commerce is not yet the best time, so we should be cautious.

As for the content, information and other websites, such as Xinlang, Fox, and the Internet, I think I can’t explain this clearly, so don’t talk about it for the time being, because as long as our popularity is opened and the number of clicks is available, the rest are natural. Otherwise, many concepts are equivalent to setting up a ceiling for us.”

Chairman Liu was silent for a moment and suddenly asked:

"What are you serving Hailan?"

"Hailan's brand positioning and communication, Hailan's main product concept, positioning and activity design, Hailan's annual large-scale event strategy and design, Chairman Yu's brand positioning, activities and communication, as well as annual important media cooperation and friendship, market research, tracking and analysis of competitors, and branch surveys in 2000, etc., more than a dozen service contents. In fact, Hailan Group's brand services are mainly our company, and other companies are some small business segments and auxiliary services."

"Hailan has done a good job, but I feel that the service you give to Hailan is very different from this plan." Chairman Liu was still a little worried:

"Actually, I really don't understand the matter of young people, so it's up to Mr. Yang to make the decision for the specific plan. However, Chairman Yu just called me and told me that if I have time, I can come and listen to the proposal. The data and logic are very meaningful and considerable. It's Xie Tianfeng..."

Vice President Yang laughed and interrupted:
Chapter completed!
Prev Index    Favorite Next