After parting with Han Shuangrong, Kong Linglong and Cui Ning came to the hotel room. Kong Linglong first said sorry:

"Brother Cui, I'm sorry, I didn't bring my phone tonight and I haven't contacted me. When I saw the phone, I hurried over to pick you up. Fortunately, nothing happened."

"It's okay, I think the police here are also very cute." Cui Ning signaled Kong Linglong to sit down. "It's all fate. Thank you for your hard work, you came out to pick me up in the middle of the night. You are from the Ling generation, which is considered to be the 75th generation. You have a very big generation."

"Do you know our genealogy?" Kong Linglong was a little surprised. "Our generations are now 11 generations apart. There are still 69 generations of ancestors. The smallest generation below is the 79 generation You generation. I am considered to be of the highest generation among young people."

"What job are you doing in Fucheng?"

"I am a civil servant, and working as a civil servant in a small city is also a family arrangement." Kong Linglong answered honestly, "Listen to my grandfather, you are in the cultural industry and have a big business, so learn more from you."

"I am serving the company. I used to work at Hailan and was responsible for brand and advertising. "Cui Ning looked at the watch. It's a bit late. Do you have to go to work tomorrow?"

"I have to go to work, but it's okay." Kong Linglong also looked at his watch. "Grandpa told me to take good care of you, I don't know what else you have to do."

"I'm fine. This time I'm here to check the market. I'm going to Taicheng tomorrow."

"Did you leave early in the morning? If you are not in a hurry, I will introduce you to a few friends tomorrow, so I will be your colleague."

"Is it an advertising company? Or a corporate?"

"It used to be a corporate enterprise, you should know that the most famous enterprise in Dongshan Province in the past two years was the one with the highest investment in advertising on Longguo TV."

"Oh, are you talking about Qinchi Wine Industry? Ji Chuankong?"

"It's him. I'm with him tonight. I didn't bring my cell phone for the convenience of talking. After Qinchijiu failed, he now wants to start a business again, lobby friends everywhere, and then find a bank loan. However, because of the past, there are various obstacles and obstacles. Since you are here, you are also an expert. I will meet him tomorrow. Maybe you can talk about something else."

When it comes to Qinchijiu, it can be said that it is a household name two or three years ago.

The liquor industry in Longguo has always been a "meteor" industry, and the generous Dongshan Province is the largest province in liquor consumption in the country. Its etiquette and culture and form of drinking are dazzling, and it has also created a miracle of more than 100 counties with more than 100 liquor brands.

In the legends of other provinces and cities in Long Kingdom, the style similar to Wu Song Sanwan Butang is basically a true portrayal of drinking in Dongshan Province. Drinking big bowls of wine and eating meat is also in line with the temperament of people in Dongshan Province, especially the average height is more than 1.8 meters tall. A "hero song" spread throughout the streets and alleys has really become a brand song for the people of Dongshan Province.

In the early 1990s, a meteor called "Qinchi" was particularly dazzling. It started from an unknown small winery in a small county in Dongshan Province and developed into a famous brand enterprise with annual sales exceeding 1 billion yuan. Qinchi reached its peak in 6 years, but fell into the abyss in a shorter time... Ji Chuankong, the director of Qinchi at that time, was once praised and sighed as a legend of a generation.

Becoming the champion of Longguo TV in the mid-1990s meant an overnight fame. On November 8, 1995, Ji Chuankong won the "Crown" at the second bidding bid for Longguo TV for 66.66 million yuan. At that time, Qinchi's sales were only about 100 million yuan.

In 1996, after winning the bid, nearly one billion sales made Qinchi and Ji Chuankong go crazy, and of course they also became thorns in the eyes of many liquor brands across the country.

On November 8, 1996, Qinchi successfully defended the title of "Big King" with a sky-high price of 320 million yuan. However, Ji Chuankong's dream of "driven into Longguo TV station a Santana every day and driving a luxury Audid" did not become a reality. Because he did not convert economic benefits into development potential in time, the "coitation incident" was exposed by the media in early 1997, and the weak public relations of the crisis caused Qinchi's sales to plummet.

The generation of bells never recovered and eventually disappeared from the media's perspective.

As an expert in the industry and a native of Dongshan Province, Cui Ning knew that Qinchi had not gone bankrupt and owed tens of millions of loans from the bank. Ji Chuankong, who resigned from the factory director, was naturally a person who was unwilling to be lonely. Moreover, Ji Chuankong had a status in the liquor industry, and he was not willing to live in a small county for life. It was inevitable that he would do something.

Around noon the next day, in a hotel room, Cui Ning met the legendary hero Ji Chuankong of the Jianghu. This man in the 50-year-old Dongshan still has a loud voice and a spirit of not admitting defeat. The spirit of guiding the country makes people admire him for being a king.

In addition to Ji Chuankong, Kong Linglong and Cui Ning, there are also friends from local banks and liquor factories in Fucheng. It can be seen that the mark of liquor on Ji Chuankong cannot be eliminated, and drinking and talking about liquor has become an important part of his life.

"Is this the brand of liquor in Fucheng?" Ji Chuankong smelled it, then used a small wine glass to look at the wine hanging glass, and drip it into threads and other external manifestations, and continued to talk about his wine scriptures:

"Actually, I also learned later that the media just played a role in fueling the fire. The key was that it offended its peers. Our sales were so good and the profits were considerable. Those companies that had been in business for decades were absolutely unbalanced. They said at an internal meeting that they would pull our piano pool down at all costs, so the incident in which the reporter later investigated undercover in the county town.

"However, the key is that we are still confused, and consumers and the public do not have any ability to distinguish. Mixed wine may not be of poor quality or poor quality, while raw wine and fermented wine may not be the best wine. In addition to the so-called tradition, the drinking atmosphere and the joy of mood, and the concept advocated by the wine itself are also part of the wine culture.

Look at Western wines. According to our Long Kingdom culture, wine is aged and fragrant, so the price of wine is also jaw-dropping. A bottle of wine produced in Europe costs tens of thousands or hundreds of thousands. From a scientific point of view, it cannot be proved that it must be healthier than our liquor, so our liquor still has a lot of price and brand space.

Qinchi is not dead, of course my heart is not dead either. Now, just as the legend of the outside world, I am working as a agent for some liquor, and I have a profit of millions every year, so I am living a good life. Qinchi’s bank loan is a corporate loan, not my personal loan, so I don’t have much pressure either.

But... I still have a dream. My wife and friends also advised me, saying, "Lao Ji, you are almost 50 years old, you have experienced ups and downs, and you are not short of money, so why bother with me again?"

If you talk about humans, there are always something, like fire. You don’t know why it exists, but if you touch your heart, you will know that it is still burning there, never extinguished, and one day it will become the sun.”

Kong Linglong raised his wine glass:

"Mr. Ji, there are also President He, my factory director Kong, and Brother Cui who comes from Longdu, are also famous brand marketing masters. They used to be the director of the brand department of Hailan Group. Now they run their own brand company. It's fate that everyone gets together, let's go first!"

"Walk one by one"

"Mr. Ji, Lao Ji, what do you want to do next? How do you do it? Just tell me, let's see how your brothers help you? How do you participate?" The person who spoke was Kong Demeng, the director of a winery in the Kong family in Fucheng.

"Director Kong, Qinchi's failure is not just a brand's business, it has affected the liquor in the entire Dongshan Province." Ji Chuankong drank a glass of wine and sighed:

"In the past two years, whether it is the Kong family liquor series, or the Langyatai, Jingzhi liquor, Lanling liquor, Gubeichun and other brands, they have been greatly affected, so I think I have a responsibility. I want to use my lifelong energy to revitalize our liquor career, especially the liquor in Dongshan Province. To give our liquor innocence to Dongshan Province, the most important thing is to create a well-known brand. Xiao Cui, you are also a brand expert. Do you think there is a chance?"

"There must be opportunities." Cui Ning raised his glass and signaled:

"Mr. Ji, you must be clear about why Qinchi failed. Whether it is competitors or media, it is just a fuelling. The key is to have products that are truly capable of making achievements.

This includes the quality, culture and brand of the product. The Western wine you just mentioned, in fact, they are famous all over the world because of their brewing technology, technology, and advantages in the region, not just because of their low yield or representing taste.

Although we feel unfair about the sky-high selling of wines abroad, if you really understand the brewing of wines, their technology and equipment, and the high requirements for grape cultivation, you will understand that their requirements for quality are indeed better than what we do. Therefore, Western wines have gradually become the mainstream of society, while our liquors have never entered the international market.

Mr. Ji, as for capital and brand operations, don’t just focus on your friends and circles, but go to Long for a walk. If you really solve the quality problems of liquor from the wine cellar, technology and origin, and be able to gather corresponding technical and sales personnel.

I promise you that funds are not a problem. I have friends who are brothers. I have the most powerful investment company in China. We have a deep cooperative relationship. Capital is not a problem. Including Mr. Kong, you have also been seeking capital cooperation in recent years. Welcome to Longdu to find me. I will connect with the capital party.”

"Oh, Xiao Cui, the person who came here is really generous in his words, and the relationship is good." Ji Chuankong raised his glass, "I have to toast you with one cup, good things come in pairs, and toast you with two cups. Our fellow villagers will have a great time to drink."
Chapter completed!