Lu Xue contacted the customer is a company from the Northeast. It has been broadcasting advertisements on the state TV station a few years ago. According to the company, it is a bone-strengthening meal to supplement a variety of trace elements and promote bone health. In order to win the trust of customers, it is marketed in the name of yak bone marrow. The brand is called "Biyang", which is combined: Biyang yak bone marrow bone-strengthening meal.

On the way to the customer, Chen Xiaomeng asked Lu Xue:

"Sister Lu, are their products scammers? Just like the Chinese turtle spirit from the past few years, it is said that they have been sold for several years. In fact, there are only a few turtles in the factory, which are still for viewing. In fact, there is no turtle essence in the product at all."

Lu Xue raised her head from the information and briefly explained the story Cui Ning told everyone and the principles of marketing. Although Cui Ning was not as specific as Cui Ning said, Chen Xiaomeng still understood it and nodded:

"So there is so much knowledge in it. Is this what Mr. Cui trained for everyone, right?"

"Yes, but now Mr. Cui doesn't have time to train everyone in collective training, because there are too many things in the company, but you can apply. The content of Mr. Cui's previous training, the company has recorded videos for several hours. After watching it, you will definitely admire Mr. Cui. He tells everyone clearly what you care about, think about, and almost all the issues about marketing and brand in society.

People inside us often say that if you sell Mr. Cui’s internal training to peers or companies, it will be valuable.

Therefore, Mr. Cui’s information can only be viewed in the company, and he must use the company’s computer to view it in the conference room or designated work station. It is not allowed to copy it or take it home.”

"It's so precious, but I really haven't heard of what you said before. In other words, in fact, many products are not scams, but not omnipotent. This is because users' expectations are too high, or companies often exaggerate the facts, or factors such as human differences and living habits during use have led to the lack of magic medicine in this world."

"Yes, Western medicine does not have magical medicine, but the hospital system determines that patients are in a weak position. Therefore, the backwardness of medicine in our country is not just a matter of trust, but a business model and problem. By the way, this is also what President Cui taught us." Lu Xue looked at the information again and said:

"In fact, including Naobeijin and many products from Harbin Pharmaceutical, Mr. Cui said that they are all good products. They are not intentionally exaggerating the facts or deceiving people. The work we have to do is to help companies build consumer trust. You have to look at the company's cases more than one billion yuan a year. The strategic positioning is all done by Mr. Cui."

"Oh, Naobeijin, my sister and I hate the most. Then I came to the company and found out that it was our company's customer. I didn't accept gifts during the holidays this year, and I also received gifts. I was so annoying. However, Mr. Cui also told me that simply the most effective thing is to understand the market.

So this time I met the customer, did we also want us to give the customer creativity?”

Lu Xue smiled:

"If you think too much, not everyone is as professional as Mr. Cui, and can convince customers. We just introduce the company to the customer, and then make an appointment to let the other party's executives meet Mr. Cui or Mr. Su. Recently, Mr. Su was away from home and basically met Mr. Cui. For some customers, Mr. Hua got it done. Mr. Hua is the deputy general manager of the company's strategy project, the earliest employee of the company, and is also very professional.

Our marketing department, including Manager Yu Lei, can’t even reach the point where we can give customers creativity, stage and level at any time. Besides, if you say a few words casually, the customers won’t believe us.”

"It's indeed an interesting industry," Chen Xiaomeng nodded. "But I still think that this should not be difficult, just study more, think more, and think more."

"The truth is this, but only after learning it can you know the depth of the water," Lu Xue said:

"But you are the most confident I have ever seen, and with a sense of indifferentness, I think you will definitely become a legend in the industry like Mr. Su.

Because Mr. Cui also said it once, it seems that a person’s aura and energy are different, but I didn’t understand it. I think you are the kind of person with aura.”

"What do you mean? I'm still a novice. Then tell me, what kind of person is Mr. Su?"

"Mr. Su, before you saw her, everything you said was redundant." Lu Xue thought for a while:

"But when you see her, you know that all languages ​​are redundant, because Mr. Su's charm is not something we mortals can imagine, and Mr. Su and Mr. Cui have super tacit understanding and cooperation, and they can be said to be the male god and goddess of our company."

"According to what you said, the two must have a story." Chen Xiaomeng also ignited the gossip.

"It seems that many people have thought about it, but when you meet Mr. Cui and Mr. Su again, you will know that they are all clean and clean, not like mortals, so there is no story." Lu Xue said:

"It is said that Mr. Cui is still single. Mr. Su has a husband, but he is abroad all year round. We don't know whether it is true or not. But don't talk about these things in the company. After all, Mr. Cui and Mr. Su are very nice to us."

In the taxi, Lu Xue and Chen Xiaomeng chatted a little, which made Chen Xiaomeng more curious about Su Ruoqing and the company's affairs.

The client Lu Xue contacted is a company in the Northeast. Its office is near Zizhu Bridge on the West Third Ring Road. It is a not-so-new office building. Chen Xiaomeng, who is used to seeing the world, has some doubts about the brand of this company from the perspective of the scene.

When we met, we saw the big belly and spoke Mandarin in a normal manner. When we saw that it looked like Mr. Feng, who was a factory manager and entrepreneur in the 1980s, he looked down on him. After all, in the club and with Mr. Chen’s mother, Chen Xiaomeng had seen the top group of people in Longdu.

Mr. Feng is in his fifties and does not understand branding and marketing at all. Because his views are very interesting, he is advertising on the largest TV station and using stars with high trust. Therefore, two years ago, the star he used was Shen Li, an anchor of Longguo News. His image and temperament are excellent in the public. Therefore, Biyang Yak Bone Marrow Bone Strengthening Meal has also become one of the better profitable companies along with Longguo's medical and health products.

However, entering the new century, as the competent authorities have stricter requirements on advertising content and too many health products exaggerate the effect, Biyang yak bone marrow bone strengthening meal has also fallen into a marketing trough. According to Mr. Feng:

"We need to innovate and develop new products, so today we have developed a new product for calcium supplementation, called the new cover, which is a middle cover for the Harbin Pharmaceutical Group. After scientific testing and testing, the calcium supplementation effect is better than theirs.

Miss Lu Xue called me and said that your company is very big, so she wanted to talk to you to see if there is any opportunity to cooperate.”

Lu Xue followed the process and introduced the company to Mr. Feng and some previous cases, but Mr. Feng really couldn't listen much. After Lu Xue talked for a few minutes, Mr. Feng waved his hand and said:

"Oh, actually, I am not very educated. My request is to give me a slogan, shoot a good-looking advertisement, and then the price is similar, and it will be broadcast on our national TV station's prime time, and then I go to recruit and that's all. Our products have been doing this, Biyang Yak Bone Marrow Bone Strengthening Meal, one billion a year."

Chen Xiaomeng still couldn't help but ask what she had been asking:

"Does your products really have the bone marrow of yaks?"

Mr. Feng touched his head, coughed softly, and then thought about it:

"If you want to say no, it will definitely not work, but if you want to say there is, how many, this is the key. However, we have our own yak base on the grassland, and the number of yaks in our group has reached more than 100,000.

However, the technology of the product, including the effect of end users, is a professional problem. Little girl, I will tell you this, bone and joint diseases, waist and leg pain, are all super difficult in the world.

Our company and product can relieve patients’ pain a little every year, which can be considered a good thing. Do you understand?"

"I found that Mr. Feng, you are actually quite good at answering questions," said Chen Xiaomeng. "Actually, Manager Lu Xue and I are both small employees of the company. Our company's boss is a super expert. As long as you hand your products to our boss, you will immediately turn stones into gold, and then it will definitely become popular, with more than one billion a year."

"I love to hear this little girl, but why didn't your boss come today?" Mr. Feng said, "I actually like to make friends the most. Although I don't have much culture, many of the principles of the product are also done by engineers. My strength is that I dare to think and do it.

Moreover, our entrepreneurs in Northeast China have an advantage, that is, after making money, they first think about doing things for their hometown. In the past few years, I have built bridges and roads for my hometown every year, so the company is doing well, and I think God has made a contribution to it."

"Mr. Feng likes to make friends, so I think you should join our top club in Long Country, which are all the most famous entrepreneurs in our country and celebrities from all walks of life." Chen Xiaomeng said, "You know, the club is a place where rich people do big business."

"Little girl, you are an interesting person, you are called Chen Xiaomeng, right?" Mr. Feng smiled. "I also know that the clubs and clubs of rich people are, but the membership fee is hundreds of thousands or millions, and someone needs to introduce it, or you have to participate in activities frequently.

I am a rough man and can’t even speak Mandarin, so I have always rejected such places, including our company. At most, I have 100 million or 200 million advertisements a year. I have never accepted media interviews. One is that I am timid, but I feel that it is unnecessary."

"Mr. Feng, it's right to say that it's not necessary, but some circles actually help a person very much," Chen Xiaomeng said:

“I believe you must want your children to go to the best university, then get the best education, and then get to know real entrepreneurs and celebrities, which proves that you understand in your heart what you should strive for.

Since you understand, why do you have to put your hope on your children? If you are as successful as you, I believe that you are not worth a lot of money. You should start with yourself and become a person with more friends, better quality of life and a higher life pattern."
Chapter completed!