Master Lin clearly felt that Sun Keran was targeting him. Of course, during the years of entrepreneurship, he encountered too many such situations, was experienced and had a very graceful response.

"Mr. Sun just said very well. Although many of the views are inconsistent with my views, I still respect the opinions of my colleagues.

It’s just that I am a marketing planning company, and my job is to help companies gain popularity and influence in a short period of time.

As for the company's strategy and management, it is something that the company boss has to solve. I have gone from actual combat step by step to today, and I am not planning for the company according to any textbook.

I just shared some cases. Many cases have some practical conditions and originality. They are also completely inconsistent with the views in many foreign and textbooks. However, it was later proved that we were successful. The reason for our success is that we understand the Dragon Country market better and the market environment of our country better.

Or more objectively, our success is because we know that ordinary people need to recognize companies through advertising, celebrities, and TV stations, which is the core.

Other tasks, such as sales, channels and management, need to be done by the company itself.”

It can be said that Lin Maozhong's words are soft and hard, and it is not easy to refute Sun Keran. However, since he has already explained his views, there is no need to continue to argue. After all, this is just a link to express his own opinions, and he is just expressing his own opinions.

The head of the advertising company from Shanghai City obviously had a pleasing to the heads of the Sports Committee and Longguo TV Station.

In his speech, he kept praising the activity of the Sports Committee and expressed his positive intention to recommend the world champion to the company. He also hoped that the leaders of the Sports Committee and Longguo TV station would pay more attention to the advertising development in Shanghai City.

Longguo TV obviously showed absent-mindedness or politeness in the ceremony for this non-professional plea. Looking at the audience, he happened to meet Cui Ning's gaze below the audience.

So when the host invited the person in charge of Longguo TV to speak, he took the microphone and stood up:

"Actually, although I work in a TV station, I am not an expert in corporate branding and marketing. At most, I am an expert in TV programs. We have corresponding production and broadcasting platforms and a passion for serving customers.

As for today's discussion, I still think there should be a real expert and teacher to say a few more words. I saw a real industry teacher and expert in the audience, and I would like to invite him to say a few words."

The voice became louder, "I would like to invite my friend, Mr. Cui Ning, to come and say a few words."

As one of the heads of the TV station, he was able to meet Cui Ning at the meeting of the Minister of Public Security and saw with his own eyes the Minister's attitude towards Cui Ning. Therefore, the person in charge knew that Cui Ning was not an ordinary company boss. Since he happened to see Cui Ning participate in this event, he took the initiative to invite Cui Ning, which was also a sign of showing kindness.

Cui Ning didn't want to speak at first, although he didn't agree with Master Lin Maozhong's point of view, but they were all entrepreneurs. Putting aside the so-called professionalism, it was not easy. The bigger the person, the more he knew to praise others, not step on others. But since he was named, Cui Ning decided to say a few words.

Cui Ning walked onto the stage, the staff had already taken a chair, and the person in charge of Longguo TV station signaled to put the chair next to him, invited Cui Ning to sit down, and handed the microphone in person.

Cui Ning sat down and cleared her throat:

"Hello, leaders and teachers here. I am Cui Ning, and I am also the head of a brand consulting company. I serve some domestic companies, Hailan, Ideal, Noèce, Wahaha, etc., and are our year-round partners and customers.

Today, I received an invitation from the Sports Committee to participate in this event. I will just say a few words and explain my understanding of brand, marketing, advertising, and planning.

As a service company, almost everyone says that the ultimate goal of a company is to increase sales and increase visibility, so everything revolves around marketing goals and visibility. There is no problem with this sentence itself.

No company or service company seems to be able to oppose it because it cannot improve sales or is helpful to sales, and the company and service company will lose its meaning of existence.

Therefore, whether it is planning, branding, advertising, public relations, charity, activities, everything revolves around sales, or as the origin of thinking, there seems to be no problem.

But most of the people here are actually service companies or media organizations, and there are also some bosses. Each of us asks ourselves, is it really for the purpose of sales when we make plans? Or just to win a project? Or to complete a job?

If the purpose of a company's survival is profit and development, I have no objection, but if as a service company, everything revolves around the company's sales and then takes it out as a successful case, and those companies that have not succeeded avoid talking about it, I have different opinions.

Because sales is also a system project, it is definitely not just about planning and brand service companies. It is like a car, a computer and a principle. First of all, you have to face reality.

It means that each component has the function and meaning of its existence. No matter how powerful the engine is, it cannot replace the driving pleasure brought by the comfort of the seat cushion. On the contrary, no matter how luxurious the interior is, it cannot be said that the steering wheel is redundant. Our service companies and enterprises are destined to have different divisions of labor, and each is responsible for different fields. This is common sense.

Many times, we do not have the professionalism of the industry within the company, such as selling milk. I definitely do not have the professionalism of the company's executives who have been doing milk for 30 years, and the same is true for other industries.

However, our understanding and focus on brands, industries, media, public, and strategies is the foundation of our existence and our value.

Many of the work we do is only part of the corporate strategy. Many times, it may not directly serve sales, and some work is even far from sales, so we must see clearly about ourselves.

While seeing clearly, you must be confident, believe in the value of our existence, and never make promises. All of this is about sales, and many times you are deceiving yourself, so why bother?

Especially for large enterprises, they are looking for companies with high professionalism. Like a precision instrument, each component can play its own role.

It has exceeded the scope of work in my own management field and can only cause chaos in the production process. So, what I am expressing today is that as a professional service company, I am only responsible for the brand of the company and our profession. As for sales, it is a matter within the company and the business of the person in charge of the company's marketing. We are not saying that we cannot help the company in sales, but that each company takes its own responsibility.

So from the perspective of the enterprise, if you want to find a suitable partner and a long-term cooperation partner, you must first figure out which work can be done by the enterprise itself and which work must be completed by a professional company.

I have met many entrepreneurs. Some of their jobs are simple and do not require too much money to complete. However, for internal balance, or like Chongzhen, entrepreneurs do not want to take responsibility themselves, so they like to find big companies and masters to cooperate.

The cooperation significance of a master of a large company is itself a marketing method, which increases the voice of the company in the industry. In addition, it is superstitious about experience and believes that everything can be replicated, without exploring the internal potential of the company and not giving more opportunities to internal executives. There are many such companies and entrepreneurs, and the only explanation is that the company is not confident.

There are also some strange phenomena I have seen, that is, some companies can sell them to another company by changing their brand name by changing their plan.

Why does this happen? Because the enterprises in our country have developed too fast and grown too fast in recent years. Therefore, if the enterprises are rich, as long as they are made by large companies and masters, they will have superstitious mentality and feel that they are valuable.

But in fact, some programs are done by interns with monthly salary of several thousand yuan. Not only are they of problems with their level, but they are also extremely irresponsible to the company.

Or, it's just to cheat the company's money.

I have seen such a plan several times in the industry for many years. My computer even puts several exactly the same plan on it, which is sold to different companies A, B, C and D. Except for the different brand names, the other places are almost exactly the same.

I recently went to Australia and participated in the Olympics, and also saw the Olympic economy and how international giants like Coco Cola do marketing. So I feel ashamed of the practices of many domestic companies and partners.

We must be a world-class enterprise and be responsible for the enterprise. It is definitely not just a saying, but we must truly treat the enterprise's affairs as our own business, treat the enterprise's brand as our own face, and respect every penny invested by the enterprise. We must never just sell one plan, or even sell one plan to several enterprises. This is digging a hole for the enterprise, and it will destroy a group of growing Longguo enterprises. It is sad.

In the era of rapid economic development, radish is fast and never washes mud, but many companies have built tofu projects. What is the long-lasting enterprise and long-term business, and how many piano pools will appear in the momentary turnover? Isn’t this worth our reflection?

Finally, what I want to say is that any professional job requires our continuous progress in learning, whether it is textbooks or markets, including the success and failure of the company in the past, we are our teachers.
Chapter completed!