Chapter 148 Yang Ming goes deep into the streets of Xiangjiang for the first time!

With the help of Yang Ming.

Red Bull, a beverage owned by Hutchison Soda, has become an in-depth cooperative advertiser on Asian TV.

Regardless of whether it is during the prime time of the drama series at 7pm, viewers in Xiangjiang can see Red Bull beverage advertisements, and when Asia Television broadcasts the World Cup live, they can also see Red Bull beverage advertisements.

"When you are sleepy or tired, drink Red Bull!" The advertising slogan has gradually become part of the memory and even the mantra of the audience in Xiangjiang.

As for the current market sales, Yang Ming doesn't know yet.

Yang Ming finished breakfast with his parents and took A-Zhu and Zhong Chuhong with him.

The two women came to the Empire Group in the Federal Building for the first time.

Yang Ming was in the chairman's office. Meris reported some company affairs to him and asked Yang Ming to sign a few names. Yang Ming had nothing else to do in the company.

"Azhu, Zhong Chuhong, do you want to go out for a walk?"

"Master, do you mean going shopping?"

After drinking, you have to go back to the store.

"Boss, is the Red Bull here easy to sell?" Yang Ming asked.

Even though their monthly salary is quite high, apart from sending most of the money to their families, they have no place to spend the rest.

Later, Coca-Cola of Country M decided to develop the Xiangjiang market with businessmen from Country M who came to Hong Kong from Shanghai, and planned to open a Xiangjiang soda plant. At that time, the soda plant was difficult to separate from the sugar refining business controlled by Swire Group, because the main raw material of soda was sugar. With water and water, Xiangjiang Soda Factory is located on the land of Taikoo Sugar Refinery. Behind the sugar factory is Taikoo Reservoir, which solves the supply of two main main materials.

Coca-Cola was imported into Hong Kong and sold in 1928. It was later acquired by the Swire Group and the Swire Coca-Cola Company was established.

"How much?"

When Yang Ming came to this world, it was the first time he truly experienced the feeling of going to the streets to go to the market.

There are high-rise buildings around.

Although most of the ingredients of Coca-Cola and Red Bull are water, based on raw materials such as taurine, the price of Red Bull is definitely higher than that of Coca-Cola.

Yang Ming knew that in his previous life, there was certainly a reason why Red Bull was so popular all over the world.

"That's right."

“The same price as Coca-Cola.”

When Asia TV broadcasts the Red Bull commercial, coupled with the classic slogan, more and more people in Hong Kong know about this drink, and naturally more consumers buy it.

Yang Ming took Azhu, Zhong Chuhong, and female secretary Lin Xiuzhi with him.

Graham Street, Central.

When you are sleepy or tired, drink Red Bull!

Yang Ming came to the store in a wheelchair. Because Yang Ming was wearing sunglasses, the store owner did not recognize that the young man in front of him was Mr. Yang, the famous Chinese tycoon in Hong Kong.

In the 1970s, Coca-Cola in glass bottles was very popular among Hong Kong people. In 1977, Coca-Cola was first launched in 1-liter bottles. Its sealable cap design allowed the bubbles to be preserved and was very popular among families.

The current price is generally 0.5 Hong Kong dollars.

In addition, bodyguards like Chen Zhenhua followed.

I learned from the current store owner that Red Bull has just been launched and the market is not good because other people don’t know about this drink.

Passing by the door of a store.

Now that Hutchison Soda has begun to develop Red Bull, Yang Ming knows that Hutchison Soda can no longer be like before.

Nowadays, with a lot of advertising and marketing, the market will definitely become popular.

In 1948, Xiangjiang Soda Drink Factory officially produced Coca-Cola and became Xiangjiang's special bottler.

"Give them all a bottle."

Yang Ming had a conversation with Melvin, the person in charge of Hutchison Soda, that Red Bull would be sold for whatever price Coca-Cola sold.

So for the same weight, Red Bull also sells for 0.5 yuan.

Now in the morning, the temperature in Xiangjiang is as high as 32 degrees Celsius, and in the afternoon the temperature is as high as 36 degrees Celsius.

When Ah Zhu and Zhong Chuhong already had a lot of snacks in their hands, Yang Ming was just watching.

Like those glass bottles of Coca-Cola.

Usually Ah Zhu and Zhong Chuhong stay at the Repulse Bay Mid-Levels Villa.

When Chen Zhenhua and others each took a can of Red Bull, Chen Zhenhua and others did not dare to go out and drink too much water. As Yang Ming's bodyguards, they basically could not leave Yang Ming's eyes.

In other words, Yang Ming actually wants to compete with Swire's Coca-Cola for the market.

There are many small stalls selling fish, shrimp, meat, vegetables and fruits along the street. This is considered to be the place with the most residential fireworks atmosphere in this era.

Yang Ming is not going shopping, he just wants to know how the market is for his products.

"Yes, sir, how many bottles do you want?"

It is located in the Central District, one of the most prosperous areas in Xiangjiang.

Yang Ming feels that the most regrettable thing is that the Watsons agent and production company under Hutchison International was eventually acquired by Swire, causing Hutchison Soda to decline and suffer losses year after year.

Yang Ming noticed that there was a Red Bull poster here.

On the poster, an unknown actress is holding a yellow can of Red Bull in her hand, and there is a line of words next to it.

Along the way, Azhu and Zhong Chuhong looked around curiously.

By 1965, the Swire Group successfully acquired the Heung Kong Soda Factory and obtained the operating rights of the bottle factory. In 1974, it was renamed Swire Soda Co., Ltd. In order to support production, Swire Group set up factories in Lai Chi Kok, Tsuen Wan and Quarry Bay, and also set up factories in Heung Kong. Carry out a large number of distribution activities.

In the early days, Coca-Cola was represented by Watsons Company in Hong Kong. At that time, Watsons' soda sales volume and company size were larger than those of Coca-Cola in Country M. Therefore, Coca-Cola was not its main product and its sales volume was not high.

On both sides of the street, except for the billboards erected high, people were coming and going.

If you think Red Bull is expensive, then it stands to reason that you would also think Coca-Cola is expensive.

"When Red Bull first came on the market, it was not very easy to sell. Later, many people saw the advertisement on Asia TV, and many people bought Red Bull at once. In my place, recently because of the World Cup, some people bought several boxes of it. The profit point offered by Red Bull is higher than that of Coca-Cola.”

It is really impossible to say that Coca-Cola, which has been around for nearly a hundred years, can be surpassed all at once.

Consumers like those who stay up late to work overtime, work the night shift, or even stay up late to watch the World Cup recently, should be the first consumers of Red Bull, and may also be the first loyal consumers.

There is food and drink everywhere.

For Yang Ming, Coke and Red Bull are not necessarily the same consumers, but he can slowly cultivate a group of consumers.

At this time, even during the day, the place is very busy.

"Boss, do you have Red Bull here?"

In this kind of weather, it is still very comfortable to drink a bottle of cold drink.

Yang Ming took them shopping, of course they were very happy.

Especially for those who often stay up late or work night shifts, this drink has a good refreshing effect.

At this point, at least Coca-Cola cannot have such an effect.

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chapter Five!!
Chapter completed!