Chapter 647 Yang Ming’s strategy! Pull the opponent into his own camp!!

Author: Tiger Crawling on the Fence

Chapter 647 Yang Ming’s strategy! Pull the opponent into his own camp!!

Setagaya Villa.

18:30 pm Tokyo time.

Yang Ming and others returned here and visited Akihabara all day, but he was still quite tired.

Yang Ming finished supper.

At Azhu, Zhong Chuhong, and Guan Jiahui prepared bathing clothes, and Yang Mingshu took a comfortable hot bath.

When I returned to the study, I saw that the three girls of Azhu were still here.

Nowadays, although there are maids in the villa, there is no housekeeper in the villa.

"Azhu, during this period, you have served as the housekeeper of the villa and are responsible for the affairs of the villa."

"Yes, Master."

Ah Zhu was still very happy when she heard this.

She also studied in the Mid-mountain Villa of Repulse Bay for a long time. She could manage other maids, but she didn't understand the oriental language. However, there are two female translators, Lin Yazhen, here.

When Ah Zhu went out to instruct other maids to do things, Chung Chuhong and Guan Jiahui gave Yang Ming massage.

They knew that Yang Ming had been away for a day today, so he was probably very tired. The most important thing was that the two girls knew that Young Master Yang's health had not fully recovered.

When Azhu personally delivered a cup of brewed tea, Yang Ming sat in front of the computer in his study.

The time difference between Akihabara today is of great significance to Yang Ming.

At this time, from the perspective of Empire Games, it seems that Empire Games has no rivals in the global gaming industry.

Yang Ming knew that he had opponents all the time.

Like Nintendo of Toyo, there are also Sony, which has not yet entered the video game industry.

These two will definitely be powerful opponents in the future.

Although Yang Ming is not worried about them, as a potential opponent, Yang Ming must consider it clearly.

Yang Ming recalled what he saw in Akihabara today, and wrote down what he thought of in front of the computer.

He remembered very clearly that Nintendo's method to his competitors was not to completely kill them, but to pull them into one of his own camps.

On this point, Yang Ming thinks Nintendo's approach is very good.

In 1984, Nintendo's great success in red and white machines continued. However, Nintendo also encountered new problems, and they did not have the resources to develop red and white machines and be responsible for the release.

Nintendo has never deviated from this aspect in its future research and development. The sfc function launched later using 16-bit chip technology can easily simulate human language and perform large symphony. The picture can rotate, zoom in and out, and display the 32768 colors at the same time. 265 color, performance is better than Sega md phones that also use this technology, and can even compete with next-generation phones that use more advanced 32-bit chips.

When feedback from customers hint at the potential market for adult customers, Nintendo responded quickly and launched the Game Boy handheld.

The Game Boy was released, causing a sensation, and by 1996, more than 40 million units were sold.

At that time, M President Bush once attended the military intelligence meeting with Game Boy in his hand, and astronaut Su Lian once invited Game Boy to travel to space.

At that time, many managers and directors in Sony were furious and roared at their engineers: "This kind of product should have been developed by Sony. Why did Nintendo take the lead?" Many engineers were transferred later, and some even Resigned from blame.

Because he was able to think about the problem from the perspective of "what customers need is fun games", Nintendo first realized the decisive position of game software.

To ensure the excellence of the software, Nintendo's family's strength is not enough after all, so at the beginning of its development, Nintendo authorized other manufacturers to develop games that can be played on Nintendo machines, including many exciting works.

This policy eventually developed into a strategic alliance between Nintendo and game software developers, playing a key role in Nintendo's status.

Each time a contracted software company develops a game software, Nintendo must be entrusted to evaluate it to determine whether it meets the standards and processed into a game card by Nintendo's factory.

If it is a game card priced at 10,000 yen, the commissioned production cost is about 3,000 yen, and the cost of 1,600 yen is deducted. Nintendo can obtain a gross profit of at least 1,000 yen from each box of game card, and does not bear inventory, development

If you are not interested in risk, you will not care whether it is best-selling or not.

In addition, the agreement stipulates that each manufacturer can develop more than 5 games for Nintendo in a year, and it must not be suitable for models from other manufacturers.

Since there are only 5 opportunities a year and the signers are fierce competitors, various software manufacturers are all trying their best to increase the fun of the products and improve the quality of the products, and make every effort to develop best-selling products.

Although Nintendo's harsh conditions have aroused the dissatisfaction of many collaborators, they have prevented the gaming software industry from rushing into chaos, ensured the healthy development of this emerging industry, and made the true leaders achieve great success.

After signing a contract with Nintendo, the turnover of Toyo's Xiaobo Company jumped from US$10 million in 1987 to US$300 million in 1991, of which 2,500% increased from 1989 to 1991; Oriental Pearl Company and Nintendo

Shortly after the signing of the contract, the annual turnover reached US$100 million, 10 times the company's early stage; Capcom and Nintendo signed a contract and became a large company with annual sales of US$160 million; Korome signed a contract with Nintendo in 1986, 1989

In 1990, it developed the Tintos Ninja Turtles electronic game software, sold 4 million units, making a net profit of US$125 million, and by 1991, it made a profit of US$300 million, becoming the eighth largest software company in M ​​country and one of the largest toy companies.

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Best-selling games have brought about Nintendo's sales heat, which in turn has promoted the best-selling of game software.

Nintendo has become a strategic partner with cooperative manufacturers.

Nintendo actively expands the scope of this strategic alliance to other areas.

The movie with Super Mario as the protagonist was popular throughout the United States and made a lot of profits for the film company.

A large number of magazines, books, audio-visual products, and even notebooks, T-shirts, tea cups, cereals, puzzle toys, dolls, wallpapers, etc. have been labeled as the protagonist of Nintendo games.

Many TV and videotape programs use Nintendo games as their content or background.

In children's TV shows in Country M, the number of cartoons based on Nintendo's game rules or set with its protagonist is far more than any other children's TV shows.

Some popular children's programs, such as "The Simpsons", "Donald Duck", and "Ninja Turtles", end up either the content and plot are filled with Nintendo competitions, or the show is simply replaced by Nintendo games.

The Saturday morning program of National Broadcasting Corporation of M Country, "Super Mario's World", has been aired for several years due to its high ratings.

Countless companies are bathed in the sunshine of Nintendo, making a fortune and growing vigorously.

Nintendo earned a lot of patent fees as a result, and more importantly, Nintendo is more well-known as it.

In a survey conducted specifically on Super Mario, 99% of the Chinese people interviewed had heard of Super Mario's name, and 83% of the respondents liked him.

A report discussing the influence of well-known people from all walks of life on children in M ​​Country shows that the people who are most familiar with and admire the most are no longer the Space Flying Squirrel, which was the first to be the first, but Nintendo's Mario.

In Yang Ming's view, Empire Games now has greater advantages over Nintendo.

First, Empire Games has sufficient funds.

Secondly, Yang Ming is very clear about which games will be more popular in the future.

Third, Yang Ming is also very clear about the future development trends and directions of games.

These advantages are something that Nintendo does not have.

However, compared with Nintendo, Yang Ming's disadvantage is that it is not a local company in the East, and he cannot turn nationality into an Oriental nationality like Kogan.

So in this case, if Empire Games has always wanted to eat alone in Dongyang, then problems will arise sooner or later.

Although Empire Games now has its own agents and dealers in Dongyang, it is not enough in Yang Ming's opinion.

In other words, he can learn the strategy of Nintendo in his previous life, and even do better than Nintendo.

Not only the Empire Group and Empire Games Company make money, but it can also drive a group of Dongyang game companies to develop. However, these Dongyang game companies have to make money around Empire Games, that is, as downstream companies of Empire Games.

In addition, those classic games are naturally developed by Empire Games themselves. Other Toyo Games companies can develop their own games, and maybe new and more popular games will appear.

In other words, Empire Games eats meat, while other game companies drink soup.

These Toyoga game companies can become moats for Empire Games, and can also have very good results in the monopoly and further development of Empire Games.

Chapter 7!

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