Chapter 86 Acquiring ownership of Red Bull!
On the same day.
Mai Li Si flew non-stop from Xiangjiang to Bangkok. First, he investigated the situation of the Red Bull beverage market in Siam. Mai Li Si did not expect that Red Bull was already available in Bangkok and even Siam.
The market share is very small. Compared with drinks such as Coke, it is really far behind. It is not even as good as some local coconut water companies.
Yang Ming asked him to spend 100 million Hong Kong dollars to buy the ownership of the Red Bull Beverage Company. He came here with the task of acquiring the ownership of the Red Bull Beverage Company.
Meris then used his network as the president of Haw Par Company in Singapore and soon met Xu Shubiao, the owner of Red Bull Beverage Company.
Xu Shubiao.
Xu Shubiao was born into a Chinese family living in Siam. At that time, the family made a living by raising ducks and selling fruits in Phichit Province in northern Siam, and the family was poor.
After growing up, Xu Shubiao's first job was as a bus conductor.
Later, he helped his brother's drugstore in Bangkok and also worked as a salesman.
The formula was developed by his CT Pharmaceutical Factory.
After all, the formula of Red Bull is not just researched.
When Xu Shubiao returned home, he kept thinking about this matter over and over again.
Before, no one else wanted to acquire Red Bull.
Looking at Xu Shubiao's look, Merlis seemed to grit his teeth and said: "Mr. Xu, the maximum is 60 million Hong Kong dollars."
A company in Hong Kong?
No wonder Melisi talked to him about Hong Kong dollars, not Singapore dollars.
Now that Meris has acquired the ownership of Red Bull at a high price of HK$60 million, Xu Shubiao is certainly a little tempted.
At this time, Xu Shubiao had not yet become a billionaire. How could he not be tempted by that huge sum of money?
Xu Shubiao wandered around and finally talked about it with his family.
...
HKD 60 million is certainly more valuable.
Except this formula is valuable, the others are not valuable at all.
At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers, helping them stay awake when working all night long.
Xu Shubiao still said: "Mr. Merliss, I'm sorry, I still don't want to sell Red Bull."
Especially in 1978, even the richest people in Nanyang might not be able to afford 50 million Hong Kong dollars.
It seems like there is another problem somewhere.
Xu Shubiao was indeed a little surprised when he saw that the white man in front of him, Meris, wanted to acquire the ownership of Red Bull.
Melis said directly.
"Mr. Merrith, I don't want to sell Red Bull."
Xu Shubiao felt that it was the Hu family of Haw Par Company who sent Merlis to acquire their ownership of Red Bull.
Red Bull beverage ownership?
In fact, it was because Yang Ming came from the future that he knew that Red Bull was popular all over the world.
Before 1984, before Xu Shubiao and the Austrian tycoon cooperated, the Xu family simply did not have that much money to advertise Red Bull everywhere, so naturally they could not promote Red Bull.
Xu Shubiao was a little surprised.
After Meris and Xu Shubiao finished talking.
Historically, the success of Red Bull was mainly due to Xu Shubiao's willingness to give up ownership of Red Bull and work with Austrian tycoons to promote Red Bull to the global market.
TC Pharmaceutical Factory was founded by Xu Shubiao, and Xu Shubiao's brothers and other family members also had some shares.
"Mr. Malice, didn't you know you were meeting me?"
Now Red Bull is only popular in some cities in Siam and has a small market share.
People like Meris don't understand why Yang Ming wanted to acquire such a beverage company at a high price?
In 1978, 100 million Hong Kong dollars was a lot of money.
Yang Ming gave Meris 100 million Hong Kong dollars to acquire the ownership of Red Bull. Meris could not directly mention 100 million Hong Kong dollars, otherwise, it would make Xu Shubiao think that Red Bull might be more valuable.
"50 million Hong Kong dollars."
Xu Shubiao still seemed unmoved.
Xu family, some people think it can be sold.
In the 1970s, Xu Shubiao's factory developed a "nourishing drink" containing water, sugar, caffeine, fiber alcohol and vitamin B, named "Red Bull".
"Mr. Xu, why are you doing this? With these 60 million Hong Kong dollars, relying on your TC Pharmaceutical Factory, you can research more other beverages."
When it comes to interests, the Xu family quarreled mainly because Xu Shubiao felt that the price offered by Meris was not too high.
Melis is still a very capable person.
In 1962, a pharmaceutical factory named TC Pharmaceutical Factory was founded in the old town of Bangkok.
However, Red Bull's sales in the local market are still not high.
50 million Hong Kong dollars is really a lot now.
When the Xu family learned that someone wanted to acquire the ownership of Red Bull beverage for HK$60 million, the Xu family was obviously very surprised.
"Mr. Xu, please think carefully first and don't be in a hurry to reject me right away."
Even later, like Nanyang Red Bull, domestic Red Bull, and European and American Red Bull, not only the formula proportions were different, but even the prices were different.
"No, I have resigned from Haw Par Company a long time ago and I am already developing in Xiangjiang."
Still at that tea place, Merliss met Xu Shubiao again.
"Mr. Merrith, did the Hu family's Haw Par Company send you to acquire the ownership of our Red Bull Beverage Company?"
Red Bull first began to appear in the 1970s. However, the taste of Red Bull is not static. It has always changed, and the taste is also different.
If it is the Red Bull beverage company that Haw Par Company is interested in, can it be any worse?
the next day.
Xu Shubiao knew about the Hu Family Hubao Company in Xinjiapo.
At Xu Shubiao's age, if he really gets these tens of millions of Hong Kong dollars, he can retire early and enjoy life.
Xu Shuxian is in his fifties and is a typical Chinese businessman.
Leave immediately.
From this point of view, the Xu family is actually equivalent to taking the formula of Red Bull.
"Mr. Xu, I'm here to acquire the ownership of the Red Bull beverage researched by your TC Pharmaceutical Factory."
When he learned that Mr. Malice, the former CEO of Haw Par Company in Singapore, was going to meet him, Xu Shubiao also met with Mr. Malice at a tea place in Bangkok.
If the ownership of Red Bull is sold, they can also receive a sum of money.
A beverage company that has not yet developed, even if it has the Red Bull formula, Xu Shubiao really doesn't necessarily know that this Red Bull drink will become popular in the future.
Some people think it should not be sold.
It has been researched for so many years but has never been popular, which shows that this drink was heavily influenced by advertising, marketing and channels before this.
When Xu Shubiao heard what Merlis said, his eyes suddenly lit up.
A recipe like this was purely accidental and cost a lot of manpower and material resources.
"Mr. Xu, let's do this. You sell me the R&D personnel of Red Bull Beverage Company, and I can give you another 5 million Hong Kong dollars."
Give me another 5 million Hong Kong dollars?
That’s HKD 65 million?
As Meris said, as long as the TC Pharmaceuticals factory still exists, new beverages can still be developed.
At most, Nanyang has a variety of tropical fruits and tropical plants. You can definitely spend some money to develop new drinks, which may be more popular with consumers than Red Bull.
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Chapter completed!