New Year's Eve, January 28, 1987.

In the newly built National Television Color TV Center, the annual Spring Festival Gala was held live for the first time in a studio covering thousands of square meters. The chief director was changed from Huang Yihe to female director Deng Zaijun.

Complementing the new stage scenery, Deng Zaijun's Spring Festival Gala style is completely different from Huang Yihe's.

She doesn't like to use famous actors, and she never uses ready-made programs.

What she likes is to discover new people everywhere, because developing new faces can give her a sense of accomplishment.

This makes this Spring Festival Gala the one with a large number of newcomers, a lot of good songs, and the most effective programs.

In the language program category, although Chen Peisi is not involved, it is still exciting.

When Jiang Kun fell into the tiger's cave, he was still wondering, "Is this girl interested in me?" When competing with Ma Ji, the "five sense organs" took turns threatening him, "I've seen (heard, kissed...) all the things you did when you were hooking up with someone."

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There is also the post-modern nonsense "Sun Erniang Opens a Shop", Guo Da's most underestimated sketch "In Front of the Delivery Room"...

The string lyrics are basically jokes, and four and a half hours were connected into a big party with constant laughter.

The song program is even more exciting.

In addition to outstanding singers and performers from mainland China, they have performed on stage, such as Wang Jing's "Stars Rising Before Your Eyes" praising obstetricians and gynecologists, Jiang Dawei's new work "Three Gorges Family" for the Three Gorges Project, and Yu Junjian's song "I Am

In addition to "Spring Breeze Is Love", Hong Kong singer Ye Liyi also made a special trip to sing for audiences across the country.

But it has to be said that the biggest winner at this year's Spring Festival Gala, which had the greatest impact on audiences across the country and became famous in one fell swoop, was the Chinese-American mixed-race singer Fei Xiang.

On the stage, Fei Xiang, who is of Chinese descent, performed perfectly.

Handsome and handsome, he is gentle and elegant yet dynamic and energetic, bringing a brand new atmosphere to this Spring Festival Gala.

His performance of "Clouds of My Hometown" was beautiful, politically and emotionally correct, and successfully aroused the common emotions of the audience.

"A Fire in Winter" has a dynamic rhythm, and Fei Xiang conquered the mainland audience with his free and straight body and beautiful and charming dancing.

There is no doubt that this "fire" lit up Feixiang's future in one fell swoop.

Even though he was not well-known in mainland China last year, no one paid attention to the music albums he recorded.

But after the Spring Festival Gala, people all over the mainland got to know him, and their mixed-race image was deeply remembered by both men and women, young and old.

This not only made Feixiang the dream lover of countless girls, but his clothes and hairstyle were also regarded as new fashion trends by countless young men and they tried their best to imitate them.

Of course, as a speculator who signed his three-year management contract in advance, Ning Weimin made even more money.

To be honest, Ning Weimin really didn't put much effort into Fei Xiang's participation in the Spring Festival Gala.

He just predicted it in advance and enjoyed the success. Feixiang's instant success was entirely due to his own luck.

After careful planning, Ning Weimin's attendance at the Spring Festival Gala for Fei Xiang was just two trivial things.

First, after learning the news, Ning Weimin used international long-distance calls in Japan to give Fei Xiang a special reminder and explain to him the influence of the Spring Festival Gala.

He was told to take advantage of it, rehearse carefully, and never miss the opportunity.

Secondly, Ning Weimin also ordered Zhang Shihui to entertain several important figures from the Spring Festival Gala crew to have a meal at the Tan Palace on his behalf, and then sponsored 30,000 yuan to the Spring Festival Gala crew for miscellaneous expenses.

This is to support Fei Xiang in the scene, and at the same time to express his gratitude to the director who selected Fei Xiang to participate.

Besides, he had no other practical measures.

Unexpectedly, I was so lucky!

Even though none of Ningwei's people showed up in the capital, he only relied on Zhang Shihui's presence to socialize.

But just because I invited guests and donated money, I accidentally got an extra opportunity to advertise for Tan Gong Restaurant.

There is a program segment in this Spring Festival Gala that is specially designed to praise the Jingcheng Hotel that won the award in the 5th International Culinary Competition.

In order to publicize this honor, the Spring Festival Gala crew will invite chefs from the Beijing Hotel to perform noodles making live performances at the Spring Festival Gala.

As a result, when these people from the Spring Festival Gala crew were invited to Tan Gong Restaurant, under Zhang Shihui's warm hospitality, they ate with mouth watering and fully experienced the uniqueness and excitement of the dishes here.

Out of the mentality of being short-tongued and short-handed when taking advantage of others, someone made a suggestion to the director.

It is said that this restaurant is very good, and it is worthy of being considered as a royal restaurant.

Take pasta for example, whether it is steamed buns, siomai or dumplings, they can be made into various animals and plants.

This idea is so good and so vivid.

I have eaten in all the restaurants, but I have never encountered such unique and exquisite noodles. No wonder they are so famous as a rising star.

I think it would be better to let them perform on the Spring Festival Gala stage with the people from the Beijing Hotel.

It also saves the chefs from a few Beijing hotels from all making noodles, and the TV footage is too monotonous.

Needless to say, it can not only enhance the effect of the program, but also repay the debt.

The director was naturally obedient and had no reason not to agree.

In this way, Ning Weimin received a completely unexpected New Year's gift package out of thin air - the chefs from his Tan Gong Restaurant Headquarters actually appeared on stage at this Spring Festival Gala!

According to the arrangement of the Spring Festival Gala crew, the noodle team of Tan Gong Restaurant Head Office has three chefs.

They performed on the same stage with the three pastry chefs from the Capital Hotel, jointly demonstrating the pastry skills in our country's food culture.

This is incredible!

Is that equivalent to using the Spring Festival Gala stage to launch a nationwide advertisement for Tan Gong Restaurant?

Don't look at the introduction, which only has a few lines of Zhao Zhongxiang's narration, and only a few minutes of performance time.

But the advertising effect is absolutely amazing, there is no doubt about it!

I’m afraid that thirty years from now, even if all the anchors of Douyin and Kuaishou are tied together, he will not be able to achieve such a publicity effect.

Why do you say that?

This is because there is no concept of product placement in China these days, and the ratings of the Spring Festival Gala are unattainable, ranging from 90% to 80%.

Think about it, on the same night, there would be a billion viewers watching this program at the same time who are not wary of advertising.

How much is this kind of traffic worth?

Apart from anything else, you only need to look at the Compass clock to know what the effect is.

This watch factory in Jinan has a real example, because they started sponsoring the Spring Festival Gala in 1984.

The advertising slogan "Kangbas, telling you the time" has sounded at the midnight chime of the Spring Festival Gala every year.

Therefore, their Kangbasi brand has spread all over the country through TV signals.

Now it has developed from a second-rate small factory to a large factory with thousands of employees.

Obviously, the product has no special features, nor is it a serious famous brand, nor does it have such honors as "provincial excellence, ministry excellence, and national excellence".

But because of the Spring Festival Gala, the quartz watches produced by their factory have become famous brand products that everyone is familiar with.

It can be sold at a high price, two million yuan a year, and the supply exceeds demand.

This is the power of product placement in the Spring Festival Gala!

Then you say that Ning Weimin unexpectedly received such a generous reward, is it suitable for him, and is he happy?

In fact, let alone him, his investors are even more beautiful.

When this program was broadcast, Ning Weimin's pager, which was turned on again, was almost exploding with calls.

He waited on the phone to reply one by one and found out that the co-authors were from Qiao Wanlin and the director and deputy director of Tiantan.

Although they had received the news from Zhang Shihui in advance, they were still so happy when they saw the program at home that they didn't know what to do about it.

Thinking that since Ning Weimin has returned to Beijing to celebrate the New Year, he must be in the capital.

They all wanted to talk to Ning Weimin about their feelings and share their excitement and joy.

Ning Weimin also knew how to seize the opportunity and revealed a little bit to them.

It is said that the restaurant is making money and the employees are benefiting from it.

But if the leader cannot share the fruits of his labor, he will feel bad.

So after the New Year, he planned to arrange for several leaders to go abroad for a ten-day inspection, and also let them visit the Tokyo branch to provide guidance and guidance.

As for the membership quota, it is not so rigid. If the family members are willing, they can ask for leave from the unit to arrange time. He welcomes family members to accompany him.

Needless to say, this invitation is more popular than any New Year greeting.

Several people on the phone praised Ning Weimin so much that they couldn't bear to put down the phone.

This directly caused Ning Weimin to miss several programs while on the phone, and was unable to witness with his own eyes. After two programs, Fei Xiang appeared on the stage and performed brilliantly on the TV.

What's even more unexpected is that he still can't put down his pager and phone.

Because he hadn't finished dealing with the service bureau and the partners of the Temple of Heaven Park, Lu Changqing, the Beijing branch manager of Pacific Records, started calling his number again.

If nothing else, when Lu Changqing saw Fei Xiang perform on stage, he almost went crazy with joy.

He thought that all this was arranged by Ning Weimin and was the result of Ning Weimin, the man behind the scenes.

He knew even more clearly that after this night, Fei Xiang's unsold "Songs Across the Four Seas" was destined to become the favorite of Luoyang Zhigui.
To be continued...