Finally, don't forget that Ning Weimin still has to prepare for the launch of "Dream of Red Mansions" in Japan.

As soon as April entered, he followed the Japanese "red scholars" almost every day to go to major universities in Japan with sinology majors to do activities, targeting college students who were interested in Chinese culture, and making preparations for the launch of "Dream of Red Mansions"

Popularization and cultural background interpretation will continue until April 6.

As the first Monday in April approaches, TBS TV station's morning drama period finally broadcasts a classic TV series defined as "China's "The Tale of Genji"" to Japanese audiences.

If it is our domestic audience, TV dramas are usually only classified according to their themes.

Like historical dramas, romance dramas, criminal investigation dramas, science fiction dramas, etc...

But for the Japanese, there is actually another classification, which is based on the broadcast time.

For example, Moon Nine dramas, Fire Ten dramas, morning dramas, late night dramas, etc.

The implicit content behind it is actually the classification of audience groups.

The so-called morning drama is a time slot invented by NHK TV station.

As early as the 1960s, this TV station began to broadcast TV series at 8 o'clock in the morning, with each episode lasting 15 minutes.

Because the number of episodes is relatively large, usually more than 150 episodes, it is also called a serial TV novel, and the few episodes are more than 40 episodes.

Because it was later welcomed by housewives, all other TV stations later followed suit, and as a result, the morning drama evolved into a relatively important TV drama broadcast period.

A good morning drama can have ratings as high as 25%.

Especially because morning dramas have correct views and are full of positive energy, the heroines of morning dramas are often known to the audience very quickly.

Since it can leave a good impression, it will become popular next.

For example, Matsumoto Keiko's close friend in the industry Ryoko Ishida became familiar to TV audiences through a morning drama "Friday's Wives" in 1983, and successfully completed the transition from singer to actor.

"Oshin", which is familiar to our domestic audiences, is also a classic of Japanese morning dramas.

From this, we can completely see the characteristics of the morning drama in terms of subject matter.

Yes, since the morning drama period has a fixed audience group, mainly housewives and the elderly, there will of course be specific requirements in terms of subject matter.

In the 1960s and 1970s, the mainstream of works was "the protagonist uses an unyielding attitude towards life to fight against adversity and finally overcomes the difficult fate", with the representative work "Ahua".

Later, he focused on highlighting the status of women with the theme of "women's hard struggles in the workplace", and his masterpiece "Youth Family".

In addition, there are two forms of interactive broadcasts, "Biography of the Heroine's Life" and "Modern Women's Struggle", as supplements.

Generally speaking, themes such as "A Dream of Red Mansions" that reflect the rise and fall of large families in ancient China, as well as stories with female characters as the main characters, are more suitable for this time period.

Although it is inevitable that due to the characteristics of Japanese morning dramas, the thirty-six episodes of "Dream of Red Mansions" were cut into 108 episodes. The original episode could only be broadcast for fifteen minutes at a time, which caused great disruption.

Plot continuity.

But the advantage is that the morning drama can be broadcast from Monday to Saturday.

Viewed from this perspective, it is conducive to maintaining the patience of the Japanese audience and preventing them from completely forgetting this ancient story from China.

And just as Ning Weimin originally thought, "Dream of Red Mansions" broadcast as a morning drama and NHK's "Spring Waves" broadcast one episode every Sunday formed a seamless connection.

In fact, the first week's data was actually quite good.

Don't look at the ratings of less than 8% on the first day, but they are growing slowly every day.

As of Saturday, feedback showed that the ratings had exceeded 10%.

If this is a Japanese morning drama, it is only passing the standard at best. I am afraid that the producers will still have a lot of pressure. After all, dramas broadcast by TV stations are usually produced with their own money, so there are cost issues.

But this is not the case for "Dream of Red Mansions". In addition to the natural cultural gap, TBS did not pay much. To achieve such ratings, it was quite cost-effective for them and saved a lot of money.

What is even more gratifying is that in addition to two universities where Ning Weimin has done promotional activities, at the request of students, they actively invited them to exchange and explain "Dream of Red Mansions".

In addition, many viewers took the initiative to call the TV station and asked whether the TV series would be released on video tapes and where they could buy clothing, accessories and other items in the series.

It can be seen that Ning Weimin's hard work has not been in vain, and this drama has won the love of some audiences.

So as long as the ratings maintain this level and don't collapse in the future, it should be regarded as standing in the minds of Japanese audiences.

And it is very likely that with the further deepening of cultural promotion, an additional source of income will be opened up from these TV viewers in the future.
Chapter completed!