Chapter 1474 M & A Opportunities for M & A(2/2)
Therefore, the innovation number became red, selling 620,000 copies.
In less than two years, the circulation has exceeded 1 million copies.
By 1973, the general publication was officially renamed Magazine House Publishing Group.
At this time, the earliest "Ordinary" magazine, which was founded, reached the peak of 1.51 million copies in a single period. It was the veritable first -card entertainment magazine in Japan.
And as the Japanese trend vane at that time, many magazines under the Magazine House Publishing Group had competitors' imitation products.
Like the first brand magazine "Ordinary" imitates the "Star" of Jiying Society. Later, "Ordinary PANCH" includes the "Weekly Magazine プレ ー ボ ー イ" of the British Society, "ANAN" includes "Non-NO", "Popeye" and "Popeye". Hotdog-Press ...
It can be said that the magazine of Magazine House Publishing Group is the leader of the Japanese trend magazine, and even the objects imitated by the Asian trend magazine. Almost every magazine has the corresponding imitator.
So as sales rose, the editor of "Ordinary" also became an enviable profession.
Go abroad to get materials, make a big budget, participate in media screening, interview stars, live in the best hotels, and enter and exit the most advanced restaurants. This is exactly the most yearning for Japanese young people during the take -off of the economy.
Even in the bubble period of the 1980s, Magazine House Publishing Group still continued this success and continued to lead the industry's fashion trend.
Therefore, the suspension of "Ordinary PANCH" is definitely not because the magazine really can't go on.
Although sales have gradually declined in recent years, the circulation of magazines has fallen below 500,000 sales, but this magazine is far from the loss.
The main reason for the real suspension is that the Magazine House Publishing Group believes that its magazine products are overlapped. "Ordinary Panch" is inside the group, and the distribution results have retired to the ten of its magazine products.
For the group, this is a chicken rib, tasteless, and it is a pity.
That's better to stop publication, integrate high -quality resources, and then make every effort on better magazine products.
Chapter completed!