"President, Daqin Heavy Industry, this is a typical Chinese private enterprise, and it does not have any past history, nor has it cooperated with any advanced car companies. I believe they have built the company! But if they can seize the market, I

I don’t believe it!” said the president of China Toyota, shaking his head.

Building cars is not about building blocks, it’s about making things.

Of course, if you have to put it together, it's easy. After all, the key core components can be purchased. Then you can assemble it yourself.

But such car manufacturers have no soul. Moreover, because they do not have their own core technology, the final result is that their products are not competitive enough.

In the end, such car companies will only be eliminated by the market.

Daqin Heavy Industry spends so much money on advertising, which seems ambitious, but if you don't have your own exclusive core technology, you are wasting money. You might as well spend the money on core technology, which will be more effective.

Some.

Some other CEOs also ridiculed him.

Qin Feng's behavior is too stupid.

Can spending so much money on advertising stars increase sales?

Maybe there will be good sales at the beginning. But after your car is sold and people drive it on the road, they find that there are frequent problems. At that time, no matter who you ask to advertise, it will be useless.

What determines the sales volume of a car is its performance. Although price also plays a very important role, it is not an absolute component.

"Are you that confident?" Akio Toyoda asked.

"Well, President, it's not about how confident we are, the key is that the Chinese car companies are really useless!" Everyone said helplessly.

They want to pay attention to it, but they can't.

Who makes Chinese car companies so bad?

Yes, it’s that bad!

In fact, even in later generations, when Chinese car companies were at their most glorious, such as the Haval series with sales of one million units, Japanese companies did not pay much attention to it.

Because it's really that bad.

You know, in later generations, China sells more than 30 million cars a year. But among them, the car companies that truly belong to China only sell three to four million cars. Only one-tenth of the sales.

And this sales volume is only possible because of the price advantage.

The rest are from foreign car company brands. Although they also have cooperation with domestic car companies, they are joint ventures.

But regardless of whether it is a joint venture or not, none of the Chinese car companies can compete.

It's all trash.

It occupies a small market purely by virtue of its price advantage.

Is such a car company worthy of their attention?

"The best-selling car in China right now is Audi!" Akio Toyoda had to say.

Everyone nodded.

In this regard, it is true.

Although Toyota's overall sales are better, when it comes to luxury cars, Audi has already taken the lead.

Currently, monthly sales are close to 10,000 vehicles. This has exceeded the sales of some of Toyota's best-selling brands in China, such as Camry, Corolla, etc.

This is incredible.

Of course, we must admit that this is related to Audi's brand positioning. Now that it has become an official car, it has also been purchased by many government departments. Coupled with the response from the private sector, sales have increased immediately.

Although, judging from China's economic trends, Toyota's sales will eventually surpass Audi's. But it cannot compare with luxury cars.

"Then do you know who opens all the Audi 4S stores in China?" Akio Toyoda asked.

"President, it can't be this Qin Feng!" Everyone was shocked.

"It was a joint venture between him and Lin Xiaoxiao, the illegitimate daughter of the Lin family in Xiangjiang. All 4S stores are opened by the two of them and are sole proprietors." Akio Toyoda said coldly, "After that, Qin Feng and Audi

An agreement was reached to send employees to the Audi headquarters for training. Over the past year, at least more than 3,000 people have gone to Audi for at least one month of training."

This time, everyone looked serious.

Although going to Audi for training does not mean that they can produce cars that are comparable to Audi. But at least one thing is certain, that is, in terms of the car production process, Daqin Heavy Industry is not bad.

At least, it's not as far apart as they imagined.

In this case, they must pay enough attention to it.

"At the same time, I heard that he also got a batch of equipment from the Czech Republic, the performance of which is comparable to our mechanical processing equipment in the early 1990s." Akio Toyoda said, "Everyone, with the hardware conditions that are not much behind us, and the government

Support, and his charisma, and audacity. What do you think our chances are of winning when his car comes out?"

The so-called chance of winning naturally does not mean that the sales volume cannot be compared with that of Chinese car companies.

In this regard, Toyota has absolute confidence to occupy the number one market position in any, yes, any market in the world.

This is the quality assurance derived from Toyota vehicles.

This is unmatched by any car company.

Therefore, this chance of winning does not refer to beating Daqin Heavy Industries in terms of sales volume. In this regard, it would be ridiculous if they thought that sales volume was not as good as Daqin Heavy Industries.

Then they really have to wonder if they and others are Japanese traitors.

Their so-called chance of winning is the plan they made from the beginning to defeat the Chinese car companies.

Japanese companies aggressively entered China and offered various favorable conditions, which directly led to the rapid development of Chinese car companies that were in the embryonic stage and were already waiting for incubation and development.

Although there are many joint ventures now, all core technologies are controlled by Japanese car companies. Once a car is made, it is nothing more than a processing plant.

They have succeeded in defeating the Chinese car companies.

Now, another one has appeared. And it seems to be strong.

So, they have to nip it in the bud.

"President, what do you want to do?" Wen, President of Toyota China Region.

"This time, the Golden Week suddenly appeared in China, which is a precursor to their expansion of domestic demand. Once domestic demand expands, the economy will inevitably be stimulated. I believe that China's GDP next year will be very impressive. This will also stimulate the auto market.

Therefore, I want you to immediately formulate a publicity strategy to seize the market of Daqin Heavy Industry during the National Day Golden Week so that it will not be noticed." Akio Toyoda said, "Later, I will contact other car companies.

Have a meeting to discuss countermeasures."

After hearing this, everyone looked at each other in confusion. Did Akio Toyoda take this too seriously?

As for attaching so much importance to it, is it too much?

We also need to cooperate with other car companies. Is this too important?

Other car companies think the same way. They think Akio Toyoda has gone too far.

Is a newly established Chinese car company worthy of such attention?

The only one that responded was Mitsubishi.
Chapter completed!