"Kenyang! Welcome to Italy!" After waiting at Milan Marponsa Airport for a long time, Xiao Hua finally waited for the target. Kenyon Kenyon, the future manager of Inter Milan, walked out of the ticket gate with a little enthusiasm.

Kenyon was also very happy to see Xiao Hua greeting him in the distance. It was always a pleasant thing for the boss to pick him up in person. He strode forward and hugged Xiao Hua enthusiastically and said, "Masco, I have been studying Italian in the UK for the past three months. Look at how I speak now!" Alphabetical language is indeed simple, and Kenyon's Italian words are very standard.

"It's very good! Okay, I'll take you to the hotel now. You can stay there for the time being. I'm preparing your villa for you. You should be able to move in after you take your wife and children to Italy."

"It's easy to leave! I'm going to have a good talk with you now!" Kenyon felt that he should communicate with Xiao Hua, the future boss, first. At least the two of them should unify their business direction and philosophy, so as not to have any inconsistency.

In fact, Kennyn's plan coincides with Xiao Hua. Xiao Hua is also preparing to have a good talk with Kennyn and try to instill some good future ideas and methods in his memory into him, which should play a certain role in promoting his future operations.

Soon the two arrived at the hotel and settled down. Xiao Hua took Kennyon to the hotel cafe. After the two found a corner to sit down, Xiao Hua first asked: "Kenyang, do you have any good ideas about the industrialized football I talked to you last time?"

"In the past three months, I have been thinking about football every day, thinking about how to make football bigger and stronger, but after analysis, I feel that it is difficult to develop the football industry in Italy!" Kenyon has not been idle in the UK in the past few months. He has used his spare time to conduct a detailed analysis of the sports industry, and also conducted a study on Inter Milan, which will be managed soon.

"What? We have the best league in the world, why can't we develop the football industry?" Xiao Hua asked a little surprised. He is still stable in Italy's No. 1 League in 2015, so why is it not suitable for the development of the football industry?

"Having the best league only means that Italy is number one on the football field. Unfortunately, what we are talking about today is not something that the strength on the football field can solve, and some of them have nothing to do with football at all. Italy is already behind in these aspects." Kenion replied calmly.

"Where are behind? Tell me, can you change the backwardness?"

"There are many reasons. Let me talk about the biggest problem now, that is, the club stadium problem. In my opinion, this is a bit incredible. In the UK Class C teams, there are completely their own stadiums, and Inter Milan actually has to use the same stadium with others..." Kenyon shook his head exaggeratedly after he finished speaking.

"The Italian government does not allow us to build the stadium by ourselves, not because we don't want to build it. And I think the Meacha stadium we are using now is not bad! At least it is better than your British Class C stadium, right?" Xiao Hua was also very enthusiastic about building the stadium when he first took over the team, but the Italian government did not allow it, so he had no choice. At the same time, the Meacha stadium was also good, and gradually Xiao Hua was not very enthusiastic about building the stadium.

"I would like to ask, tomorrow I want to build a restaurant on the side of the stadium. Can the Meacha Stadium agree? I think it is definitely impossible, right? The land near the stadium does not belong to Inter Milan, and even the UK C team can do what they want near their stadium. This is the gap."

"...You said that, but do you have to build a stadium?" Xiao Hua asked.

"It must be built! I think a football club that doesn't even have its own stadium and a soldier without weapons is no different. Only with a stadium that truly belongs to oneself can a club have its own home. Just like someone who is wandering outside, home is always where he can stop, and the stadium will also be the home of our club, the best backing for the club." Before Xiao Hua could speak, Kenyon continued: "At the same time, you just thought the Meacha Stadium was good! I don't think so. Maybe you don't know. Manchester United's Old Trafford Stadium has more than 150 VIP private rooms, each of which can bring the team an income of 30,000 US dollars a year. What about the Meacha Stadium you rented? I know that there seem to be only 10 private rooms."

"..." Xiao Hua didn't say anything.

Kenyon cleared his throat and continued: "The stadium is a center of club management and a core location for developing club culture. Now we can't even build a restaurant near the Meacha Stadium! How do we develop the football industry? The income outside of tickets per game in the UK has gradually accounted for 15% of ticket revenue, and after investigation in Italy, I found that this number was almost 0."

After saying that, Kenyon took out a notebook, looked at the notebook and shook his plan to Xiao Hua. "Now we must have a stadium and land near the stadium. With the stadium and land, I will build my own theme restaurant and theme shop near the stadium. In the future, we will build a park with football and Inter Milan as the theme. In the future, we will use the stadium as the core to build the nearby area into an Inter Milan football city. Our goal should be to let our fans come to the stadium in the future. They will no longer simply watch the football. They will have many other choices besides watching the football. We will make the new football.

The stadium and its nearby football city have become a famous tourist destination in Milan! The holy place in the hearts of Inter Milan fans all over the world! In the future, fans around the world will bring their children to our football city with the mood of coming to Disneyland. The key to this football city is to have their own stadium. I think that only by building a football cultural circle around the stadium can we achieve twice the result with half the effort, so building a new stadium, a stadium that belongs entirely to Inter Milan will be the foundation and cornerstone of our future development! In the future, a nearby area with our stadium as the center will become the center of Inter Milan football culture, from here our football culture will spread to the whole world."

Xiao Hua looked at Kenyon, a business wizard in shock. His ideas were really good, and he had a bit of the NBA business philosophy. It was really a big trouble to hear him say that without his own stadium. Thinking of this, Xiao Hua asked a little distressedly: "But Italy does not allow private stadiums!"

Kenyon smiled very proudly: "I have carefully studied this clause in the UK and I found a loophole that can be exploited!"

"What loophole? Tell me!" Xiao Hua was overjoyed. If Kennyon could really think of a way to build a stadium, the high salary he paid would not be in vain.

Kenyon replied with a smile: "Your government does have regulations that do not allow private ownership of the stadium, but maybe we do not need to own the stadium, at least on the surface we do not have our own private stadium!"

"What consciousness?" Xiao Hua asked in confusion.

"We can find a way to rent a stadium. I know that there are many large and small stadiums in Milan, and many of them are not used by no one. Let's start with these stadiums. We can claim that we need a stadium as a training venue to negotiate with the government in this name. At the same time, we can also use a little bit of small means to rent the right to use it for the next 100 or 200 years. I think this business should be done! I think there is no difference between 100 or 200 years and buying it in 100 or 200 years. Then we can completely rebuild the stadium on the basis of this small stadium in the name of rebuilding the stadium. Of course, we claim to be repairing the stadium to the outside world. I think this should not be considered as owning the stadium in law! At that time, we can have a stadium that can be used for hundreds of years.

New stadium! As for the nearby land, it is simple. It should be a problem to buy it after spending some money. Italy will not even allow it to buy land! "Kenion's plan is really creative." Good idea!" Xiao Hua was overjoyed. In this way, he could really own his own stadium without breaking the law. Although it was only the next 1 or 200 years of use rights, it was enough for hundreds of years. It is estimated that the laws of Italy have changed a long time, and even the new stadium may be eliminated, and he will build a new stadium. The only problem now is to persuade the government departments to rent a stadium for himself, but this problem should not be big. The government generally doesn't think that it is renting a small stadium to build a new stadium. At the same time, if his family in Italy can't even do such a small thing, why are they going to do it?

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Chapter completed!