Emergency treatment

Author: Fan Yitong

Emergency treatment

The real reason why Jin Shang hopes that Jingcheng Technology Co., Ltd. will last a while longer is that he wants them to interact more with the telecommunications bureau, discuss and work together, promote reform and development in related fields, and make the business environment in the industry more relaxed and mature.

Nowadays, the telecommunications bureau has an exclusive monopoly and is too strong. Internet fees are ridiculously high. No matter what network service you provide, you cannot bypass the basic operator.

If the current situation does not change, the so-called Internet companies will end up working for telecommunications, and they will get too few benefits.

Therefore, Jinshang's Internet cafes and websites did not lead in the direction of the international Internet, but formed an information island, and most of the netizens who surfed the Internet for entertainment circulated in this local area network.

Play games, listen to music, watch movies and TV series, browse news, etc. In addition to individual professional forums, Northern United Online is actually the largest content service provider in addition to the Information Space Network, providing all kinds of information for free to netizens across the country.

On the surface, Northern United Online and Information Space Network are doing similar things. They are both open to attract customers. The former is direct sales from manufacturers and selling at a loss, but the latter is bullying the market and intending to monopolize all the benefits.

Unfortunately, the Internet block is under urban management. Even if there is a de facto monopoly, it will not be Jingcheng Technology Co., Ltd.'s turn to do it.

"The leadership of this company is led by Xiahai, a researcher from the Academy of Sciences. There is a reason why it is like this. They should have great advantages in the technical field, but they are really bad at commercializing development results.

Amateur."

The most successful projects so far are probably the acquisition of the Beijing Sports University youth football team and the opening of large-scale Internet cafes.

Of course, whether it can really work depends on how the company operates.

In traditional industries with full competition, some people make a lot of money, while in monopoly businesses with guaranteed harvests despite droughts and floods, some people suffer losses and go bankrupt.

Everything is possible!

Lao Jin, who originally came with emotions, felt much better after discussing with his son for a while.

"After all, I have a double bachelor's degree and a master's degree, so I don't really have any knowledge at all."

After dispelling his father's doubts, Jin Shang said,

"We must upgrade the team this year. The A-U level is almost enough. As long as we can stabilize it, we can ask the district government or even the city government for preferential policies. My company, Jinxi Culture, needs a glamorous title now.

Increase your impact.”

The first priority that Jin Shang personally presided over was to revamp the Northern United Online website and officially develop it from a hodgepodge to a portal website.

After discussing for a while, it was still early and the father and son were about to go home together, when suddenly the phone rang.

"Hello? Brother Dai, long time no see..."

"CCTV Sports Channel? The one that was piloted last year and officially launched this year?"

"Uncle Da Biao's music bar? Okay, I'll be there right away..."

After exchanging a few words, Jin Shang hung up the phone and said to Lao Jin:

"Nan Dabiao is treating us. Dai Yiqin and a director of CCTV are also here. It seems there is some cooperation to discuss. Dad, do you want to go and have a look?"

If you have time, of course you should go?

The director of the CCTV Sports Channel is a deputy department-level cadre, and his actual status is half a level higher in the capital city. The power in the hands of the director of CCTV is not small.

Lao Jin didn't know many people of this level, so if he had the opportunity to get to know him, he wouldn't miss it.

After making a phone call with Li Xuan and telling him that he would not go back to school tonight, when Jin Shang and his father Jin Shi arrived at Lu Yu Music Bar, it was already completely dark.

Nan Dalong was not there, and it is said that he was on the set urging the crew to shoot the night scene. It was a pioneering work led by Chang Di Culture, and the Nan brothers had really put a lot of effort into it. Nan Dabiao and Dai Yiqin were entertaining a director of the general department named Zhang Yingyong.

The CCTV Sports Channel has not been established for a long time. It was only approved at the beginning of last year to use a local channel in Beijing. After more than half a year of preparation, it was piloted in December and debuted as scheduled on January 1 at the beginning of this year.

At this point in time, CCTV Sports Channel can only broadcast programs to the Gyeonggi region. In addition to setting aside most of its time to broadcast domestic sports events, it also uses social production power to outsource some programs that are not time-sensitive.

Although CCTV headquarters plans to encrypt sports channel signals and transmit them nationwide by the end of the year, it is not yet known whether the task can be completed.

If you use one word to describe the current situation of CCTV Sports Channel, the word "weak" would be considered an exaggeration.

After everyone arrived, Nan Dabiao introduced the unknown parties and exchanged a few words. Jin Shang also roughly understood what was going to be discussed during this meeting.

Due to weak content production capabilities, the sports channels broadcast content, in addition to replaying game videos over and over again, are some popular programs imported from abroad.

In order to break this embarrassing situation, the sports channel has established a producer responsibility system, allowing experienced, well-connected and capable cadres to find strength in society, organize and produce excellent sports programs, and supplement scarce columns

Library.

Director Zhang, who was pouring out his bitter words, seemed to be a poor drinker, or maybe he was under too much pressure at work recently, so after drinking a few too many drinks, he couldn't help but complain.

"The leader said that it should be broadcast to the whole country through satellite signals. Outdated game videos cannot always be played. Sports news is not very timely. The real-time TV programs are not as good as newspapers. It is ridiculous. We also know that there are many problems.

However, the sports channel was established in such a short period of time that nothing could be kept up with. My colleagues also had to work overtime very hard, so there was really no way to recruit..."

When new things appear, many people always observe them with scrutiny. This is normal. Sports channels with the title of CCTV shoulder important responsibilities that cannot be shied away from.

It hasn’t been long since I started, so it’s not that I can’t understand why it’s not going well.

The General Department, which Director Zhang Yingyong is in charge of, does more and more complex work than the News Department, Competition Department, Interactive TV Preparation Department and other sister departments. For almost all mistakes, when it comes time to hold people accountable, the General Department cannot escape.

Lose.

This is very uncomfortable!

"Serving the people is an honor! Uncle Zhang is indispensable for maintaining the situation!"

Zhang Yingyong raised his head, looked at Jin Shang's face carefully, laughed a few times and said:

"I am less than two years older than Brother Dai Yiqin. When others call me uncle, I still feel that I am old. Xiao Jin, I am really uncle! From now on, the world will be dominated by you young people..."

After so many years of working, Zhang Yingyong has indeed not met someone at such a young age who talks business at the same table as him.

If it weren't for Nan Dabiao and Dai Yiqin's introduction, Zhang Yingyong would not have known Jin Shang as a person.

However, Jin Shi, a local boss in the west of Beijing, is still somewhat famous, and the owner of the football club who is good at dancing has also been heard of by Zhang Yingyong.

The slightly tipsy Director Zhang and several elders exchanged glasses. Jin Shang only poured a glass of low-alcohol red wine. After a few sips, he hid it and listened quietly most of the time.

The source of the discussions at this gathering was that during the program production process, the sports channel realized that there was not only a shortage of talents in program creativity, directing, hosting, editing, and filming, but also all-round deficiencies.

For example, in areas such as art and sound effects, no one understands them at all, and even rendering the atmosphere seems relatively amateurish. The manpower seconded from the main station was also a little unsure about how to produce sports programs, so some people thought of asking for help from external professionals.

thoughts.

The Nan brothers still have some reliable connections in the capital. The recent hit nationwide "Men Should Be Strong" has given them a lot of limelight in the industry. No, CCTV Sports Channel thought this was a good opportunity and wanted to

Get acquainted with the music and film team with production capabilities, and obtain the rights to use "Men Should Be Strong", and discuss the possibility of continued cooperation.

Because he is the lyricist and arranger of "Men Should Be Strong", as well as the owner of the copyright, it is normal for Jin Shang to be invited. Although the operating agent has been handed over to the Nan brothers, there are some things that it is better to explain clearly in person.

Dai Yiqin, a handsome idol who has become famous again, as a singer, many collaborations require him to attend the stage.

The licensing fees given by sports channels are quite small, but this is not a matter of money, but a rare publicity channel.

When the popularity of "Men Should Be Strong" rises to the next level, Beijing Northern United Club will also be able to catch a ride. As for Chang Di Culture and Dai Yiqin, they won't care about this "little money" anymore. After becoming famous, the commercial drama will be in full swing

It's the one who makes the most money.

Ordinary singers, film and television actors want to be on CCTV, but they have to spend money. CCTV Sports Channel is still CCTV after all. Now that satellite TV channels are not popular, the influence cannot be compared with that of local channels.

Therefore, the licensing of the song as an introduction was very smooth.

As for the rest, before coming here, Jin Shang was still a little confused. The capital and abilities of the Jin family and his son were almost all obvious, and they really had nothing to offer in cooperation with CCTV Sports Channel.

The one who can be related is probably Beijing Northern United Club. However, can a team that is still hanging around in the third level of the professional football league be able to get into the eyes of the opponent?

If you really want to find resources in the football circle, sports channels can directly contact the Football Association, or even cooperate with the higher-level General Administration of Sports. It is not easy for top league football teams to appear on CCTV and advertise, let alone the Sports Association.

The "miscellaneous fish" team.

"The Internet has noticed this new thing and mentioned it in relatively high-level internal meetings. In August, the general trend of domestic and international network interoperability will not change. Other industries may still be concerned about this change.

Not very sensitive. As the official mouthpiece of CCTV, we speak on behalf of the country, and even to international audiences, we have to pay attention to the cutting-edge technologies of the times that may have an impact on our industry..."

Next, Director Zhang told some secrets that Jin Shang didn't know and that the Nan brothers had heard for the first time.

After the cooperation project between Jinxi Culture and the School of Computer Science of Beijing Normal University was finalized, it was certain to go through the official process and obtain approval at all levels. As the first and only private enterprise to participate in such national scientific research projects, a company cloaked in high-tech clothing

The name of the new cultural company frequently appears on the desks of leaders at all levels.

The following company, Jingcheng Technology Co., Ltd., may be larger and stronger, but the official opening of their Internet cafe and Information Space-Time Science and Education Center will have to wait until the end of August, after the international Internet is opened.

Therefore, Jinxi Culture can still enjoy the honor of being the number one in China for a while and the only commercially operating Internet high-tech company.

The above may not care whether the monthly revenue of an Internet cafe is one million or two million, but they are very interested in the operation mode of the Northern United Online website, especially the timeliness of its release of information, which is beyond the reach of traditional media such as print media and radio and television.

.

Jin Shang suddenly became interested when he heard that it was a field he was good at.

"So that's what happened! I wonder if this cooperation is the plan of the sports channel, or is it Uncle Zhang's intention?"

"Is there anything else worth talking about here?"

After smiling, Jin Shang explained calmly:

"The timeliness of the Internet is a perfect match for the sports field. It's not that we can't understand that CCTV Sports Channel is interested in this, but we just don't know what method it will take to get involved in the Internet. If this is what Uncle Zhang means, and there are no outsiders here, we can say

Get the real deal.”

The former is a business-like affair, where appearance is more important than substance, and Jinxi Culture cannot take any advantage.
To be continued...