64. Chapter 64 The time is coming

Author: Fan Yitong

Chapter 64 The time is coming

It doesn’t matter if it’s a little hard to understand now. There will be many things I won’t understand in the future!

The industries that will be hardest hit are those industries that particularly require the support of traditional connections and channels.

For example, in the video and audio-related industries, with the rise of online music and video websites, a series of related products such as tapes, video tapes, CDs, etc. will be eliminated. Not only regular companies will be affected, but piracy will also be wiped out.

There are also many large supermarkets, retail stores, commercial plazas, department stores, etc. The good days of just lying down and making money are not long. If they cannot transform smoothly in the future to provide attractive offline products and retain customer services, their business will be booming.

The major e-commerce platforms that are advancing will sooner or later break their foundation.

As Jin Shang talked about some relatively simple ideas intermittently, Jin Shi's brows furrowed more and more tightly, and finally he couldn't help but ask:

"Then...according to what you said, wouldn't it have a huge impact on the real economy? How could the country allow such a thing to happen..."

Jin Shang smiled and shook his head, and said more implicitly:

"Do you still remember the large area of ​​abandoned shops, workshops and warehouses of Lao Huang's family by the canal? 'The food and clothing of millions of canal workers depend on it, and it is absolutely forbidden to abolish the canal and transform the sea.' Even so, in the face of Huanghuang's general trend,

Still vulnerable.

Our country is so big, with more than 10,000 miles from east to west, north to south, complex terrain, numerous ethnic groups, and customs and habits vary greatly from place to place. The future population may be more than a billion, or even billions. In this case, the Internet is such a big killer.

It emerged out of nowhere and closely connected and integrated the fragmented local economy and culture. What do you think you should choose?"

The traditional commodity economic model will definitely develop greatly in the future, and it will not really completely decline, but will return to its rightful place.

If large supermarkets, hypermarkets, retail department stores and other commercial real estate-based industries are the "millions of workers" in the economic field, the coming Internet era is the "virtual voyage" of the new era, which cannot be stopped.

We can only find ways to make good use of it, strive to explore new business models, seek advantages and avoid disadvantages, and turn waste into treasure. Tools are just tools after all. Whether they are used or not depends on who is using them.

Now in 1995, it is actually too early to say this. Not only commercial real estate related fields, but almost all industries will enjoy a growing national strength, prosperous industries, and unfavorable conditions in the next twenty years.

Benefits and Benefits.

Among them, the computer and Internet industries are developing the fastest. Once they reach a certain level, they will definitely erode the online and offline industries and change the world in just over 20 years.

However, there are some things that it is not appropriate to say clearly to Lao Jin now. As long as he understands that the wheel of history is rolling in, no one can stop it. Adapting to the current situation and making the best use of it is what you should do in the shopping mall.

"In other words, the industries in my hands are actually sunset industries, and they won't be around for a few more years?"

"On the surface, it seems so, but if it is handled well, it is also a rare development opportunity. After all, the Internet is illusory, invisible and intangible. If we can catch up with the express train of the development of the times in the fields of food, clothing, housing, transportation, food, drink and entertainment, and

Together with the Internet, the future is promising..."

Summer vacation is coming soon. At this time of year, many teachers and students come to Beijing for sightseeing. It is an annual peak season for local businesses, especially in travel, food and other fields.

At this time, I don’t know how many businesses will send people to guard the airports, train stations and other places. When they see foreign tourists, they will hand out small maps and flyers, and many will hold up signs to advertise.

The several hotpot restaurants owned by the Jin family and his sons can be considered time-honored in the capital. Although they are facing some downturns and low profits amid competition from their peers, they have retained many old customers and are able to hold on.

Now that it’s time, we definitely need to consider this summer’s publicity strategy.

"Hiring people to distribute flyers, offline promotion must not stop, but the effect is just that, and the limitations are too great. What will the effect be if I advertise for you on the website?

Also, fresh food supermarkets seem to be under a lot of pressure recently, right? The weather is getting hotter, the loss rate is not small, and there are discounts and promotions every day, which do not have much influence. The online promotion of the website is different. Thousands of people in the area log in to watch every day.

, with tens of thousands of clicks, isn’t it much better than hanging a few colorful signs at the door?”

"It seems like it's a bit confusing."

Jin Shi, who was a little tempted, thought for a while and asked,

"If more people know when there are discounts and promotions, it will definitely attract more people. But, are you sure it works?"

"How will you know if you don't try? Anyway, the website has empty traffic now and cannot be monetized. There are still too few domestic Internet companies with advertising needs, so it is better to increase the reputation of one's own stores."

"Then...just give it a try."

"When Li Xuan goes to work next week, I will ask her to take charge of this business, which involves local life including food, clothing, housing, transportation, food, drink and fun. Let her try it. Anyway, it is my own business. I will practice it first and see the effect."

It was originally just a casual chat during the meal, but unexpectedly there was something unexpected.

Lao Jin was also relatively happy, having relieved some of his minor worries, so he happily shared some business experience with Jin Shang.

For example, the secrets of arranging fresh food supermarkets in rows, how to attract customers with high-volume low-profit goods to drive sales of high-profit goods, new product launches, loss control, storage structure, handling of spoiled goods, etc.; and hot pot city marketing

Event timing, dish research, central kitchen distribution, prepared dishes and other core competencies.

While listening, Jin Shang echoed a few words from time to time, and then said unexpectedly:

"After so many years, Dad has accumulated a lot of experience. It is good to be able to maintain business for so many years with a relatively extensive management method and still have a small profit."

"I still don't have the confidence to do big business, but I still have some experience in making some hard-earned money from this kind of small business."

It was rare for him to be praised by his genius son, so Lao Jin felt a little embarrassed and humble.

"After listening to what you said, I have some ideas. The properties in my hands are not to mention the football club. The fresh food supermarket and hot pot city are just for advertising, promotion, and membership. However, for manufacturing

The garment factory can be expanded..."

"Tell me about it?"

After sorting out his words, Jinshi explained slowly:

“Recently, I have interacted a lot with colleagues in the industry, and I feel more and more that a simple garment factory has no future. If it cannot make achievements in the field of self-built brands and marketing channels, it will eventually become a soft persimmon manipulated by big brands.

Nowadays, orders in the field of foreign economic and trade are full. We are recruiting people to expand production and work overtime for foreigners. They do the hardest work and earn the least money. Although it is aggrieved, we can earn foreign exchange for the country, so we can bear it. In the future, we will be used by these domestic only

I can't stand being bullied by a bunch of bad guys..."

"So, are you ready to build your own brand and open a store?"

Jin Shi nodded slightly, shook his head and replied:

"The store is going to be opened, but it's too troublesome to build our own sales channels like other peers, so I'm a little hesitant. Today I heard you talk about this... Internet e-commerce, which gave me some ideas.

If you want to ask what products are suitable for selling online, I think it has to be clothing.

The cost of garment fabrics is extremely low, the upstream and downstream are relatively mature, and there will not be much fluctuation; production costs are mainly concentrated in labor, warehousing and logistics;

Opening up the channels between manufacturers and consumers is time-consuming and labor-intensive, and most of the benefits are transferred to middlemen. If you build your own brand and move the sales channels online, the picture will be simply wonderful..."

Jin Shang, who quietly listened to his father's ramble, thought about it for a while, and finally came to a clear understanding:

"The cost is low, the selling price is high, and every order is earned. Even if there are losses in individual returns and mailing costs, the gross profit is still terrifyingly high. This... almost eats up the profits of all intermediate channels."

From this point of view, Dad Jinshi intends to use the Internet to establish an Internet fashion brand with offline sales as a supplement and online sales as the mainstay.

"Of course, as you said, it is still too early to start any e-commerce now. I plan to establish the brand first and open a few direct sales stores in Beijing to increase my presence. When the time is right, I will

Shift marketing efforts online..."

It is not easy to build a clothing brand that is recognized by everyone. It not only requires advertising, but also requires time to strengthen memory and make consumers realize that this is not a random brand that may disappear at any time.

"Sounds good!"

"Do you think it's feasible?"

Jin Shang smiled and nodded.

Dad Jinshi rarely has a bit of career ambition. He is in his early forties, which is indeed when he is still in the prime of life. He is engaged in the relatively traditional textile and garment industry. He is also a practitioner himself, but he is just expanding his business scope. There is nothing special about it.

As for the Internet e-commerce that was inspired by Jin Shang, it will be difficult to take off within a few years. It doesn't hurt that Jin Shang is willing to make some preparations in this regard.

"I didn't think about it before, but now after some analysis by my father, an industry insider, I have some clarity. There are actually only two entry points for Internet e-commerce, clothing and books..."

"The cost is low, the gross profit is high, and there is a certain fault tolerance rate."

Jin Toki is still a bit clever, and he can tell at a glance.

Compared with the early e-commerce platforms that were able to thrive in the previous life, they either sold books or clothes.

These two commodities have high profit per piece, take up little space, and are very convenient for logistics and storage. They can barely adapt to the postal express delivery level at that time.

Production and operation are convenient, production expansion is fast, and market demand is huge. There is really no product more suitable to open up the situation than them.

The production, sales and demand for small items are unstable, and a single shipment is too costly. If the quantity is large, you can go to the wholesale market;

The cost of large-ticket items is high and the risks are great. A color TV, refrigerator, air conditioner and other home appliances can easily cost thousands. If there is a problem in any link, it will be a heartbreaking loss for the operator.

If you lose a piece of clothing or a book, you will lose a few yuan. If you lose a piece of clothing or a book, you will make dozens of dollars.

Comparing the two, it is easy to conclude that if you enter the market with large-ticket items such as home appliances, you must build your own logistics, improve the distribution system, and even have to handle installation and after-sales.

With a business worth tens of thousands per order, who can safely leave it to a third-party logistics and installation company that is not sure whether it will be responsible?

The platform does not assume responsibility, and consumers who are already worried about the safety of e-commerce will not buy it.

The former has low profits and unstable sales. Not to mention that you can’t make any money after hard work, and it is purely used to boost the performance of express logistics companies; the latter must focus on asset operations and provide one-stop services for warehousing, logistics, distribution and after-sales, so burning money is too exaggerated.

, most people simply can’t afford it.

Therefore, when you look back and calculate the accounts, you will find that selling books and clothes are simply treasures given to e-commerce companies by God. Except for the e-commerce platforms that specialize in these two, there is still a way to survive, while everything else is dead.

"When three of us are together, there must be my teacher! Without a deeper understanding, it's really hard to understand the mystery."

"That's what I said, it's not as deep as you think."

Jin Toki responded with a little complacency,
To be continued...