71. Chapter 71 Derailed

Author: Fan Yitong

Chapter 71 Departure

It was another refreshing morning. Jin Shang brought Li Xuan, who was dozing, to the company. After parking the car, he asked her to take her time and touch up her makeup in the rearview mirror before stepping into the door of the company first.

.

They also went shopping until midnight and rested in the early morning after returning home. Why was Jin Shang so energetic, but his girlfriend Li Xuan was a little depressed?

Waking up early is one thing. After developing the habit of exercising, I went home and made some breakfast before waking Li Xuan up to get ready for work.

Today, Jin Shang realizes more and more that the "gold finger" living in his body is really a good thing. Although it cannot turn him into a superman, it can still play a role in seeking advantages and avoiding disadvantages to a certain extent.

Put the holder in the most advantageous situation to the greatest extent.

If it were not for the assistance of a "golden finger", he would teach himself computer programming, think about how to manage a company, find time to fall in love with Li Xuan, and take care of other small hobbies, no matter how energetic a young man is, he would not necessarily be able to do it.

Liveable.

After greeting several employees who also arrived early, Jin Shang entered the office, turned on his computer, logged into the website backend, looked at the backend data, and then frowned slightly.

From yesterday afternoon to this morning, the website had nearly 30,000 clicks, of which articles published by Jin Shang accounted for nearly one-third. The statistics of IP addresses requesting connections to the website were nearly 6,000.

According to the most optimistic scenario, on average each person has read five news articles on the portal website, and basically everyone has seen the signed articles pushed on the home page.

To be honest, judging from the fact that there are currently only about 200,000 Internet-connected computers in the country, the popularity of Northern United Online is actually very average.

It’s not that Jinshang’s requirements are too high, but considering that there is almost no competition from similar websites, less than 5% of Internet users still browse news through the company’s website.

Not only were the number of people small, but the stay was also short. It would only take about ten minutes to read the five articles word for word.

Let’s take a look at the top posts on the BBS website of the Beijing Federation of Students. The popularity remains high.

"Obviously I lit a fire here, but it made the next door burn brightly?"

After thinking about it carefully, Jin Shang also understood the reason for this phenomenon.

These days, casual netizens are basically concentrated on university campuses, and professionals mostly keep the attitude of posting on portal websites to pass the time and watch them for entertainment.

The professionalism and authority of Internet media have not yet been established. If you really want to find reliable information, you still have to rely on traditional print media, radio and television.

The former is a leisure group, and the latter is a wealthy group.

Jinshang's past strategy was to start with the attention of football club fans, making Northern United Online's sports section the most mature and attract the most attention.

In the National Football League Division A, there are very few live TV broadcasts, and it is difficult to find real-time news on radio stations. Jin Shang "groundbreakingly" launched a text live broadcast. Every game day, the number of login IPs and clicks are scrolling upward.

.

Users position Northern United Online as a news website that is biased towards sports information, which makes the preferences of the website’s senior user groups more consistent.

This is the brand that was engraved on the website when it was born from the "mother's womb", which is deeply rooted in the bone marrow and difficult to reverse.

Of course, current affairs news, culture and entertainment, and real-time updates do not attract as much attention as local life and women’s care areas with offline basic support.

It is said that it is a comprehensive portal website, because the user group is not rich enough, so this phenomenon is normal.

If the articles signed by Jin Shang were not really interesting, I am afraid that the gap between the major sectors would be even greater.

Under the current conditions, there is no qualification to be picky. As long as it is traffic, everyone is rushing to get it. The advantages of sports information must continue to be maintained, and other fields must also catch up.

"Still not famous enough!"

Jin Shangshang was a little frustrated, thinking about how to make the portal known to more people.

The aroma of wine is also afraid of the deep alley!

This is true in traditional fields, and the Internet has demonstrated this truth more vividly.

Like Jingcheng Technology, in order to promote the Information Space-Time Network, overwhelming advertising has never stopped, and the annual promotion fee is estimated to be 20 to 30 million. Jin Shangke does not have such arrogant confidence.

Since the website's big moves that would cause controversy are difficult to use for the time being, Jin Shang had no choice but to think of other "crooked moves."

After a while, it was time to go to work. Huang Yiyi delivered today's mainstream newspapers as usual, and then prepared to go to the Internet cafe to collect this month's turnover statistics, and prepare to register, file taxes, and pay wages and subsidies.

"By the way, that thing I mentioned last time... about privately collecting money to increase the time on the computer for customers, how is the investigation going?"

"They have been arrested. The company has suffered a direct loss of more than 30,000 yuan. The stolen money has been squandered. It is estimated that it will never be recovered."

"I know, go and do your work!"

When the office fell into silence again, only Jin Shang's sigh could be heard.

"People's hearts are not enough!"

In the past, temporary workers colluded with each other to embezzle business funds. Jinshang has asked the technical department to develop a set of Internet cafe management tools to automatically calculate the time spent on the computer and the income. At the same time, every online operation is well-documented, which minimizes the risk of grassroots corruption.

The possibility of employee theft due to supervision.

Because the operating income of Internet cafes is relatively scattered, even if it is an electronic system, it is impossible to monitor it at all times, so the verification is carried out on a monthly basis.

In other words, even if someone can't help but reach out, they won't be able to hide it by the end of the month.

Logically speaking, no one should do anything stupid again!

As a result, it didn't take long for reality to give Jin Shang a big mouth.

There was a young female receptionist who secretly renewed the subscriptions of several big customers in just half a month. All the proceeds were withheld and given to her boyfriend to pay off the debt.

If it weren't for her unskilled operation, she accidentally missed a decimal point during a crime, and the data beyond the normal level directly triggered the underlying alarm, and then she was discovered. She would have been struggling until the end of the month, and she still didn't know how much damage it would cause.

of losses.

What makes Jin Shang even more speechless is that the big customers who took advantage of this thought that it was really an Internet cafe offering large discounts, happily handed over the money to the criminals, and then went to enjoy the fun of surfing the Internet.

It was only when the police came to find out what was going on that he realized he had been deceived.

In the final result, the female receptionist who committed the crime and the boyfriend who encouraged her were arrested and brought to justice. All the money must have been lost. Those big customers who were deceived were actually victims. Once the relationship was cleared, there would be no problem.

As for previous consumption and unused time on the phone, the company can require them to refund unjust gains.

However, considering some practical reasons, Jinshang still issued a letter of understanding. The account balance that has taken effect can continue to be used, and the company will be responsible for the losses.

After all this hard work, I got nothing except getting rid of the bad apples. I just stopped the losses in time.

Jin Shang calmed down and flipped through the newspapers at hand. Basically, mainstream newspapers and periodicals had published articles signed by Jin Shang, some of which also included some comments.

Generally speaking, everyone agrees with Jin Shang's point of view.

The mainstream media industry is also shameless. They clearly tricked a "child" who has not quite understood the situation into front of the camera. A bunch of so-called commentators and the host used all kinds of humiliation and vicious words, and their words were completely beyond fairness.

Criteria for reviews.

Everyone is not a fool. As long as you look at the obviously trendy close-up shot, you will understand that the so-called TV program is aimed at Lu Liao.

Public opinion is all about making noises, cursing, and taking advantage of the heat. Of course, whoever gets angry will extinguish the other. The more grandstanding and flattering, the better the effect of pulling people down.

To a certain extent, they did succeed, but Jin Shang didn't want to make it easy for them. He not only added fuel to the fire, but also sprinkled a bucket of oil.

Public opinion is a double-edged sword. People who play with fire and burn themselves are everywhere. If you play rough, don't blame others for blocking your way out.

As the print media gained momentum, radio stations of all sizes began to talk about this moderate controversy, and the names of Jin Shang and Lu Liao frequently followed the airwaves in the streets and alleys.

Especially these days, the taxi driver group, which is a large group of radio listeners, often hears these two names.

Lu Liao has indeed become very popular among students in the past two years. Many people in society also know that there is a high school student who had poor academic performance and dropped out of school after publishing a novel that became a hit.

Jin Shangze is a young genius born and raised in the capital. He gets top marks in the college entrance examination every year. It is rare for a young man to graduate with a master's degree just after he reaches adulthood.

Are the scumbags from other places fighting with local geniuses?

Why don't you quickly call the radio station to express a few words of support? By the way, I can order a song to cheer up my brother-in-law who is about to take the high school entrance examination!

What, no! "Beijin" said good things to "Nanlu"?

Then I have to go and see what's going on!

This morning, at all major newspaper booths, it felt like newspapers were being sold a little faster than usual.

While offline news was delivered calmly, there was a huge commotion online.

The news on the portal website was still updated according to the established rhythm. Jin Shang came out again under pressure and posted a few articles to "make up for the damage".

For company operators, taking advantage of public opinion is actually a very dangerous thing. If you are not careful, you can easily get backlash.

Many cases of "overturning" are caused by the parties involved suddenly taking advantage of the situation and saying something they shouldn't have said. They were caught in a painful situation, chased and beaten fiercely. They lost their sense of proportion and were completely defeated.

In the final analysis, Jin Shang is just a small boss with some knowledge. Editor Zhao and her team are the experts in this field. How to use the least labor-saving method to achieve the best results depends on them.

"Don't hold back, you are playing with fire. You should listen to other people's opinions and don't be impulsive."

It stands to reason that "black and red" are also red, even if they are "obfuscated", they are better than unknown. But Jin Shang's identity is not a popular Internet celebrity, let alone a star, but an entrepreneur, so he must maintain a positive image.

Our own portal website must maintain an orthodox style, and gradually let netizens realize that for the latest news, it is most convenient to go to Northern United Online.

At the same time, the matter became more and more popular on the BBS forum of the Beijing Federation of Students.

In the past, those campus gossips, school beauties, and gossips, although some people cared about them, had their limits.

Jin Shangqi, even if he is a student at the same school, many people do not know him in person, but many have heard of such a person. When the "Little Maza Band" did a "campus tour", more or less people paid attention to it.

.
To be continued...