Mo Xiaodie and Ye Mo represented the Tianyuan Charity Foundation to conduct charity activities. It happened on the evening they arrived at the local area on August 17, and appeared in the news of local municipal TV stations and the province's evening newspapers.

Before that, Mo Xiaodie and Ye Mo's accounts posted videos of the arrival of the local area taken by the photographers they brought over, and they put on the topic of "Tianyuan Charity Foundation Charity Assistance", which received relatively large views.

In this era of self-media, the accounts of these two people cannot post videos, and they see more people than those who see TV news, and they are even more impressed.

In the afternoon of that day, some enthusiastic fans and brainless fans began to talk about this topic.

The main force is Ye Mo's loyal fans. Thousands of female fans instantly turned into data female workers. In one afternoon, they posted tens of thousands of videos on this topic, which made this topic a hot list of acne scars.

On Weibo, which Tianyuan Media does not operate much, it was also hit the hot search list of the day.

Mo Xiaodie's number of fans has reached two or three million, but the combat power of those fans is not as strong as Ye Mo's fans. However, some fans see that they are also spokespersons of the Tianyuan Charity Foundation, and their little masters are not as exposed as that. In order to maintain the dignity of the little masters, they have also carried out some data operations.

The combined popularity of the two fans is dozens of times stronger than that of local official media news reports.

That is, they do not participate in social topics, otherwise with the influence of these Internet celebrities, there will be so many free data workers to do data, killing the so-called opinion leaders in a minute.

Of course, they really have to participate in social topics. With their experience and insight, they can easily fail and finally lose their personality.

Tianyuan Media has strict requirements for its own company's anchors and is not allowed to participate in social topics without authorization unless it is required by the company.

For example, before the outbreak of the epidemic, some issues of public prevention after the outbreak are discussed.

Liu Qing dared not let them participate in other things.

This time, Liu Qing was afraid of suffering and did not follow him.

It’s just that the transportation is inconvenient in the mountains, so it’s fine, but it’s mainly because it’s midsummer and the weather is too hot, so he doesn’t dare to go there to suffer.

However, he pays attention to the news about this charity event every day, including the news posted by his own media account.

Tianyuan Media has accounts on major online platforms. This time, multiple accounts have participated in the promotion of this charity event.

The main data comes from the first-hand information provided to them by the Tianyuan Charity Foundation team, as well as some video materials taken by the photographer Ye Mo brought over.

Kaiyuan Charity Foundation also has official accounts on several major online platforms. During this charity event, there were dozens of short videos released in one day, as well as text information and photos.

It is to do your best to promote this charity event.

Another new media company acquired by Tianyuan Group, Hurricane Media, has several anchors with certain traffic under it, and have also participated in the promotion, released short videos, and donated some books and toys.

What is secondary to donation? Taking advantage of the east wind of this charity event, we can take advantage of the traffic, and by the way, we can also take advantage of their own traffic in this charity event to achieve a win-win situation. This is the goal.

Judging from the short videos posted online, the conditions there are indeed quite difficult, with mountain roads and scattered areas, and some places have to walk.

The day after arriving there, Mo Xiaodie got heatstroke when she went to a mountainous area for an event.

Her health is so bad.

It’s not all because of poor health. The temperature is relatively high and there are many places they need to go. They go to the venue on hot days and sometimes they walk on mountain roads. Even healthy people will get heatstroke if they are not careful.

Ye Mo is in good health, but there is no such problem.

But after Mo Xiaodie suffered from heatstroke, Ye Mo called Liu Qing and talked about this matter. He told him that such a hard work, there was no need for Mo Xiaodie to come with him. She was in poor health and could not bear it.

It is best to arrange Mo Xiaodie to go to a place with good conditions to carry out charity activities.

This kind of hard work is enough for him to come alone.

Liu Qing asked him depressedly: "How many places with good conditions need to be charitable?"

This made Ye Mo stunned for a moment, and then said:

"There are poor people in places with good conditions, right?"

"The poor in places with good conditions are not the same as the poor in places with bad conditions," Liu Qing said. "The same is true for tens of millions of people to assist in these poor places. The effect of helping students in these poor places is several times larger than that in places with good conditions. In order to maximize the benefits, we can only give priority to the help of students in those poor places."

Mo Xiaodie has heatstroke, but Liu Qing feels a little distressed.

This girl is too weak.

God is too unfair to her.

But even though I felt sorry for it, Liu Qing told the people of the charity foundation team to take more short videos and photos of Mo Xiaodie's heat stroke and post more articles.

The more you can write, the more you can write.

On the one hand, the rendering of these things can depict the difficulties of the local people's living environment, and on the other hand, it can also depict Mo Xiaodie's kindness.

In order to do charity, I don’t even care about my own body. With the body with heatstroke, I still have to persist in giving things to the children in poor mountainous areas, and do charity.

This is a very traditional way of publicity.

But this method works.

At the same time, Qin Kun also asked Mo Xiaodie to cooperate with the publicity, for example, there were traces of scraping on his neck, and he sat weakly among the children, holding the guitar and singing to them.

It was not necessary to scrape very much, but in order to achieve a more intuitive publicity effect, Mo Xiaodie had to suffer such a crime.

He had a wet towel on his forehead, lying weakly on a rocking chair, chatting with children from some poor families.

This will make Mo Xiaodie, who has already suffered from heatstroke, even harder.

However, doing so can enhance the public image of the Tianyuan Charity Foundation, make this charity event touch more people, and bring a better reputation to Tianyuan Group.

For Mo Xiaodie personally, this kind of character creation is also very beneficial to her.

There are too many platforms for a person who can sing.

There are many poor people, and there are even more people who can sing.

There are not so many people who are pitiful and good at singing, but it is not to say that there are no ones.

He is both pitiful and can sing. After his own destiny changes, he actively participates in charity activities to change the fate of others.

There are very few such people on this platform.

Such a character can also enhance the sense of honor of her fans, and feel that the anchor she supports is very positive and more positive than other anchors.

It is also of great help to Mo Xiaodie's career.

It will be much easier to endure more hardships now.

Liu Qing also knew that such an arrangement was a bit unkind, so he was embarrassed to make arrangements by himself, but asked Qin Kun to tell Mo Xiaodie so that he would not destroy his image in Mo Xiaodie's heart.

As for Qin Kun, everyone from Tianyuan Media knows that this person loses money, only money in his eyes, nothing else.

It is understandable that a businessman who is profit-oriented can make any inhuman arrangements for the sake of interests.

Mo Xiaodie had heatstroke, but it was not very serious. She felt that the company's arrangements were a bit fake, but she still followed it.

I used the method of scraping and several blood marks hung around my neck, which looked very scary on the video.

That night, videos of her doing charity while sick were released on multiple platforms like mushrooms after a rain.

A wave of operations made her gain hundreds of thousands of fans in one night.

That night, the evening news from the provincial TV station also reported on their charity.

However, the main report is that the Tianyuan Charity Foundation, the two spokespersons Ye Mo and Mo Xiaodie, just flashed by on the TV camera.

The focus of the news report is that the Tianyuan Charity Foundation has put out tens of millions of dollars to build new schools in several poor villages, and reports are also reported by the local government to strongly cooperate.

The ratings of TV stations in this province are not high, and the ratings of evening news are even lower. Playing on this TV station does not have much publicity effect.

However, the playback screen was recorded with the TV and then posted on major platforms by many accounts.

The traffic of self-media is greater now, but the news reports of TV stations are more authoritative.

If you publish TV news reports through self-media through screen recording, it will be both authoritative and circulating.

Tianyuan Media and Hurricane Media have joined the promotion. The fan groups of the top anchors of the two new media companies have also provided original materials and asked those fans to release such videos.

Tianyuan Group itself wants to build a charity foundation and do charity in order to enhance its public image.

If they do charity and don’t promote it, it will be in vain for them.

The essence of this charity event is a business event.

For the sake of enhancing the public image, they would rather spend 10 million to do charity and spend 100 million to promote such charity activities than spend 100 million to do charity activities and spend 10 million to promote them, nor would they use 100 million to do charity activities.

The two new media companies have already had a certain size, and some top anchors have also formed their own fan circles and mobilized their fans again, which can create a huge public opinion.

This also saved Tianyuan Group a lot of money on publicity expenses.

However, they still invested tens of millions of publicity expenses to many new media companies and used various soft articles to promote this charity event. By the way, they mentioned what an amazing commercial group Tianyuan Group is.

Of course, Liu Qing will also be mentioned by the way.

In the past few days, Liu Qing has watched short video articles every day. He understands the content very well. He understands the essence of the content better than others.

He mainly reads the comments, the praises of this event in the comments, the praises of Tianyuan Group, a conscientious enterprise, and the praises of him, a conscientious entrepreneur.

I was a little excited to see it.

It turns out that doing charity can get so much praise.

This social atmosphere is indeed becoming more and more realistic, and money is becoming more and more supreme.

But no matter what, most people can still distinguish right from wrong, good or evil.

Ye Mo and Mo Xiaodie held three days of charity activities there, filmed a lot of videos, and posted a lot of videos.

When they returned to Yangcheng, the team of Tianyuan Charity Foundation remained there, talking about the details of school construction, and someone would supervise the construction of several schools in the future.
To be continued...