When Liu Qing came here, it was already past ten o'clock. Tianyuan Media employees have been here for a long time. They sent out the red envelopes they should send and the red envelopes they should receive, and only Liu Qing was the only one left.

Before this, Qin Kun had already sent everyone a red envelope of 2,000 yuan on behalf of the company, and paid for everyone himself.

The performance of Tianyuan Media was quite good last year. At the end of the year, it also took out part of its profits to distribute dividends. Qin Kun also received a lot of money, so he could also get the 500-yuan red envelope.

The success of a company depends on the efforts of all employees in the company, and it is definitely not something that can be achieved with one or two leading people.

Most of the employees here were recruited by the company after moving to Yangcheng, while others were dug up from other companies.

When it comes to business level, it is much better than the previous straw team.

Without their efforts, Tianyuan Media would not have the current glory.

The minimum monthly salary of employees here is over 10,000.

Employees who can create benefits for the company must also benefit them.

During the annual meeting, outstanding employees were rewarded with cars.

This is also mobilizing their enthusiasm.

Now they are waiting for Liu Qing to come and send them red envelopes.

It’s not how important the money of the red envelope is to them, but a festive, auspicious, and a boss’ recognition of their jobs.

Seeing Liu Qing appear, all the employees stood up and greeted him.

With such a boss, they also feel very proud.

This boss has won many honors and a relatively high social reputation. Last year, he led Tianyuan Media to win the title of No. 1 in live streaming sales on Double 11.

These achievements are inseparable from their efforts. However, without the guidance of Liu Qing, the locomotive, they would not be able to achieve such achievements no matter how hard they work.

Achieve these achievements is also beneficial to the employees personally.

This is not only reflected in the rise in wages.

With the qualifications to work at Tianyuan Media, you can get higher salaries when you go to other new media companies to find jobs.

It is also a lucky thing for them to be able to work in such an excellent new media company.

Their support for Liu Qing is also from the bottom of their hearts.

Compared with Tianyuan Group, Liu Qing feels more intimate about Tianyuan Media. After all, this is his first company and it belongs to him, not to Tianyuan Group.

However, as the president of Tianyuan Group, he still has to send red envelopes to Tianyuan Group employees first, and it will be Tianyuan Media's turn after sending it.

There is no more reason, the only reason is that Tianyuan Group is larger than Tianyuan Media.

After coming in, I saw so many people enthusiastically congratulating him on the New Year. Looking at the heart-wrenching smiles of those people, Liu Qing still felt quite accomplished at that moment.

When I came in, I started sending red envelopes.

From the front desk girl to the cleaning lady, to the staff at each desk, they were sent one by one.

Even Qin Kun received a red envelope from him.

After sending the red envelope, Liu Qing did not return to the president's office of Tianyuan Group upstairs, but talked with Qin Kun and several company executives about some of the company's next big moves.

They are developing well on the acne scar platform now, but it is hard to say whether they will be restricted by this platform in the future.

Now the platform is indeed supporting them, giving them traffic, setting them an example, and attracting more e-commerce companies.

However, this platform is very vigilant about the development of private domain traffic and has been limiting it.

The platform sells traffic. To develop private domain traffic, it is to grab money from their pockets, which of course cannot be allowed.

Now Tianyuan Media has been very helpful to the platform's expansion of the e-commerce field, so it did not suppress it much, but instead supported it.

However, referring to their attitude towards other companies developing on this platform, it is not difficult to see the future of Tianyuan Media.

If you want to continue here, you must give up your ambition to develop private domain traffic and honestly rely on buying their traffic to sell goods.

Of course, Tianyuan Media will not give up on such a big platform.

But they don’t want to put all the eggs into one basket. What they have to consider now is to use some of their strength to develop on other platforms.

Hurricane Media has been developing into an iron plant. It has spent tens of millions in just one or two months and launched a first-tier anchor and several second-tier anchors. However, so far, popularity has been created by spending money.

If you stop spending money, your popularity may drop rapidly.

So it is not a success.

Before the Chinese New Year, Hurricane Media brought a New Year goods at the iron plant and sold it for millions.

The results are OK.

But I didn’t make any money in that game of selling goods.

The capital invested is much higher than the commission earned.

I brought millions of goods in one battle, not only did I not make a penny, but I also paid hundreds of thousands of dollars.

If you don’t invest so much money, you won’t attract so many people to buy goods.

It is very difficult to compete with the lion on the land of the lion.

The good thing is that their goods are of the quality of the goods, which is of a relatively excellent level in the iron factory. They sell the goods with a few million yuan with money, which has left a good reputation.

With such a reputation, the next game of selling goods will have better results.

On the fifteenth day of the first lunar month, they were planning to bring goods there again. This time, Tianyuan Media also helped them save products, and several well-known brands would join.

They are also planning to pay for the money to sell goods on the fifteenth day of the first lunar month.

The reason is to give back to the old men who support them, but actually put their heart into leaving an impression of their authentic products and quality in the minds of consumers on that platform.

Tianyuan Group does not want to compete with Tianyuan Media, a company under its president, on the acne scar platform, so it chose to develop in the iron factory.

Their development plan for Hurricane Media in 2021 is to invest about 200 million yuan on that platform to establish a brand like "Hurricane Selection".

They can accept a loss of 200 million yuan a year.

This is what a large group does business, and you have the right goal and are not afraid of losing money.

What Tianyuan Media wants to do is to cooperate with Hurricane Media’s big moves there, and also create a group of anchors to develop, or sign a few anchors with certain traffic there, interact with Hurricane Media’s anchors to create a larger traffic pool.

It is more difficult to fight alone, but it is much easier for two families to work together.

In addition to these two largest short video platforms, they also plan to develop on several other live broadcast platforms.

Not only do I focus on entertainment pk, I also want to support a few video accounts that make content.

Qin Kun’s proposal was to invest tens of millions of dollars in Sima Station to do popular science teaching.

In addition, the official account should also increase investment and create high-quality content.

At the beginning of 2020, Tianyuan Media was just a small company, and it could even be said to be a grass-roots team.

They can only focus their main energy on acne scars platform and focus their main business on live streaming and selling goods.

In 2021, they have accumulated a lot of funds. For the sake of diluting risks and the consideration of becoming bigger and stronger, they are preparing to develop on multiple platforms.

Among these platforms, the ones that are easier to monetize are selected.

As for the Weibo platform, I didn’t consider increasing investment, just maintaining the dozen or so marketing accounts I had before.

That platform can’t make much money and don’t have the addiction to being an opinion leader, so there is no need to invest too much there.

What Liu Qing is most taboo is to be an opinion leader, so just keep it true, and ensure that there is a place to speak out in that place and be able to convey his own voice at critical moments.

The focus of development this year is of course on the acne scar platform, and on live streaming and selling goods.

But I will use some of the money I earn here to open up the road to other platforms.

Their risk-sharing development plan has currently set investment amounts of 200 million to 300 million.

Not every platform will succeed, but as long as you succeed on one platform and gain a foothold, you can earn back the money you invested.

A larger investment is still on the acne scar platform. In addition to making Tianyuan Youxuan bigger and stronger, the account that focuses on supporting Ye Mo is the account.

Several executives all believe that Ye Mo is the kind of person who has its own traffic. If you want to better retain his traffic, you have to do a fan circle operation.

However, as a rebirth, Liu Qing deeply understands the risks of fan circle management.

If you cultivate too many brainless fans and have too deep brainlessness, you may eventually summon something.

He would rather not make that money than want such a result.

He is not the only company Tianyuan Media, and Tianyuan Media is not the only anchor Ye Mo. There is no need to sacrifice all Tianyuan Group for the sake of the traffic of this anchor.

After those executives proposed to operate Ye Mo's fans in a fan circle, Liu Qing firmly opposed it, saying that he could not harm the hearts of teenagers like that and could not destroy the children.

Ye Mo's fans have a certain tendency to be mentally ill. If they are further guided to the depth, they will become real mentally ill.

His fan base is so large that under the operation of the fan circle, hundreds of thousands of mentally abnormal teenagers may be cultivated, which is a huge threat to social stability.

Liu Qing feels that in Ye Mo's fan operation, not only can't be carried out in the fan circle operation, but also needs to be removed from the fan circle frequently.

To run Ye Mo's fans, we must guide our fans well. Don't encourage them to join forces and scold people. Don't guide them to vote for the anchors they like. We must spread the correct values ​​and give them a certain ability to think independently.

Whether you can guide you successfully is one thing. Whether you guide you like this is another thing.

Liu Qing's speech made several executives unable to understand, but Qin Kun could still understand that he was afraid that those brainless fans would cause trouble and drag the entire company into the water.
To be continued...