Lu Xiaoran has met Mr. Han four times, and almost every time he mentions box office and commercial movies. This is a very practical person!

Since he said that Ning Hao would make a positive energy movie first, he must have his intention...

But, positive energy?

What is like in "Flying"?

The hero landed safely, and the daughter, as representative, asked a question: ‘Dad, they asked me to ask you, what power has kept you for twenty years?’

‘Because the universe is very big and the earth is very small, our pace of exploring the universe has just begun!’

What force has made you persist for more than 20 years and never return to your hometown, and you didn’t even make a phone call for my old mother who was seriously ill - because I want to realize my dream of flying!

This broken movie won the Golden Rooster Award for Best Picture, and it was hard to satisfy you!

If Ning Hao photographs this, he will probably choose to commit suicide...

In fact, "The Golden Robbery" is also a positive energy movie - an anti-Japanese drama.

I wonder if he is interested in "Chinese Partners"...

This requires Xu Xiaoping's consent. Lu Xiaoran invited Xu Xiaoping to write a biography. This guy was 200,000 words and regarded it as his autobiography...

...

The forum section that attracts the most media attention at the Shanghai Film Festival.

Especially after Wang Xiaoshuai started to spray commercial films last year, there were a lot of media dramas forum sections this year, and I wanted to see what new things he had this year.

Then, I was shocked by Han Sanping: I firmly believe that the box office of Chinese movies will reach 30 billion in 10 years, and the income of related industries of Chinese movies will exceed 100 billion. I hope that everyone will jointly develop and reflect their own value, and of course successful people will also make a fortune.

The speech is not that short, but it probably means this...

The reporters off the court were very excited...

How to say it? The total box office last year was only 6.8 billion. Do you think it can reach 30 billion in ten years?

Talk to you all day long!

Just like your family was planning to buy a house ten years ago:

Mom: How is this house? 2,000 per square meter;

Dad: 2000?! It’s too expensive, don’t buy it, it will definitely fall off in two years. I’m right!

Then ten years have passed...

It’s because you are my father, otherwise I would have fought with you so hard...

However, Chen Jiashang and Wu Yusen agree with this view, but they said: "Our film market may have 35 billion in the next 10 years. This is true. China does have such a film market, but it does not necessarily belong to the Chinese film market. The European market is also so big, but their market belongs to the American film industry!"

Wu Yusen: "Yes, the audience has a high desire to enter the theater, but there are still not so many really good movies. Many people say how to open up a broader market. Some people want to do this, but they don't understand this market enough, nor do they understand the world's film market enough. If we really want to win the world market, we need to have a certain understanding and feelings, do some research, and then we can say that we understand this market..."

It was Wang Xiaoshuai's turn. I thought he was going to swear again, because Lu Xiaoran was here too...

As a result, he restrained himself: "Everyone wants to make a good movie, so he won't be bombarded."

Well, without restraint, advertising implantation was sprayed: "Now, many investors don't believe that making a good movie can make money, so before the movie is launched, we should think of many ways to make money, just like advertising implantation. The advertising implantation of many commercial movies in China is already very serious, and it has reached a shameless point. I'm not saying that advertising implantation is not allowed at all, I don't think it is impossible to do it at all, but you have to respect the movie. We want the audience to watch a story, not to watch 90 minutes of advertisements."

"I think director Lu Xiaoran should have a say in this issue!"

Xiao Luzi dressed very well today, with a black suit, white shirt, buzz cut, and black frame. She just finished filming of "The Lonely Agent". Her figure was also maintained very well. She originally wanted to talk about a few words about the film market and her outlook for Chinese movies, but she was suddenly scolded and was a little caught off guard...

But he reacted quickly: "The production cost of "Time and Space Love Traveler" is 20 million, and there are some local sponsors for advertising implants + patch advertising, which are almost 50 million. If you give money to you, there will definitely be requirements. In fact, we are already very restrained. Most brands cooperate with the plot. If you are really shameless, the advertising fee can be doubled!"

"In fact, commercial movies themselves are about compromise, and it is the same all over the world. You have to compromise with censorship, compromise with investors, and compromise with the market..."

Wang Xiaoshuai interjected: "Hollywood commercial films do not need to compromise on censorship!"

"… Have you ever made a movie in Hollywood? A blockbuster project requires consideration of customs in different parts of the world. You cannot attack women, black people, religion, and now there is another one that cannot attack China! Because you want to sell movies to them, this is called political correctness!"

"Commercial movies are never absolutely free, because they face the masses, which is called mass aesthetics. One million people, and more than 600,000 people say that they don't like your movies, which means that your aesthetics are out of touch with the masses!"

"Of course, if you are addicted to your own world and say that my movies are made for me to watch, then when I didn't say that, the public will say good works of art in the world anyway, rather than just a small number of people applauding and most people ignore it!"

Seeing that he didn't look at Wang Xiaoshuai, Lu Xiaoran continued: "It's actually a good thing to implant too much advertising. This shows that many manufacturers recognize the promotional role of movies and are willing to spend money on movies. You have to have the ability. A movie can only attract 300 million advertising sponsorships, and I have no objection!"

Chen Jiashang: "Is that still a movie?"

"It depends on the director's ability. "Traveler Love in Time and Space" touched many people. More than 200,000 people on Douban scored 8.7 points, and few people talked about implantation issues!"

Lu Xiaoran continued: "The market is getting bigger and bigger. Director Han said just now that the box office will reach 30 billion in the next ten years. I think what he said is a bit low. Everyone knows that our company has an online ticket purchase platform called Orange Ticketing. Don't think that this thing can only sell movie tickets. It collects a lot of data, including the construction of second- and third-tier cinemas. According to statistics, the number of new screens added every day will reach 5 yuan. By the end of the year, the number of screens in China will exceed 6,500 yuan. This speed will double next year, because next year is the tenth year that China joined the WTO. According to regulations, after ten years of joining the WTO, American movies can enter the country on a large scale. The stimulating effect of this on theater construction can be imagined!"

"I estimate that the mainland market will expand to 30 billion by 2014 at the latest, and the size of the top movies will reach 1 billion, 2 billion or even 3 billion!"

"This is not something I made blind predictions, there is big data as the basis!"

A reporter asked: "Big Data?"

"You really should read more books and learn about the world. The term big data originated from "The Age of Big Data" written by Yale University professor Victor Meier-Schoenberg and Kenneth Cooker. As long as you can analyze anything, you can give the answer in combination with big data!"

The concept of big data was thrown out, and this novel thing immediately became the focus of discussions between reporters on the field...

Look at Lu Xiaoran again, calm and calm, and compare it with the few people next to him. Regardless of whether it is demeanor or appearance, the right one will be judged immediately!
Chapter completed!