Chapter 45 The Correct Way to Open Idol Dramas (5/5)
Let’s talk about what is the first factor in idol dramas, the plot? Lighting?
All are not, the first factor is appearance!
Men must be handsome, it is best to be so handsome that people can lick the screen - remember that the audience of idol dramas is actually girls!
Women may not be beautiful in the prosperous times, but they must be cute, silly and sweet, so they cannot be seen to know that you are acting.
"Why" is a big ip, and has always been the first in the romance gang on Baidu's search list!
Why hasn't developed it?
have no idea!
Maybe many film and television bosses don’t read online literature!
In fact, Tangtang only spent less than 500,000 yuan to obtain the copyright of "Why", and then he found Bao Jingjing and the original author Gu Man to serve as screenwriter.
After waiting for another two years, the price will rise by more than a hundred times in a mad manner!
The adaptation rights of any movie can be worth one million, and even the single price of "Ghost Blows Out the Light" has been worth six million.
From the day the filming was announced, the official Weibo account kept posting news, Tangtang, Liu Shishi appeared on the set, and said that Hu Ge also appeared...
It did appear, but they are all supporting roles.
Tangtang really used all her connections, and all supporting roles were second-tier and above actors!
So much so that Tang Yixin was terrified, afraid that she would be replaced...
She was thinking too much, and the point of the play of "Why" was He Yichen!
Kaikai Wang looks very handsome in a suit, with a good figure, a bit tough face, deep and slender eyebrows, and a high nose that makes people feel comfortable and looks good when they smile. In fact, he is not handsome, but likes the eyes, and enjoys all kinds of things.
That's enough. In addition, "He Sheng Xiaomo" itself is a classic short story. Tangtang is a producer for the first time and is still thinking about reputation. It is impossible to force the advertisement - there are not many advertisements embedded.
Of course, the most important thing is that Weibo contracts promotion and marketing tasks!
...
According to incomplete statistics, Tangtang Studio spent nearly 5 million on marketing, and Chen Zhixi Studio also borne three million...
This is no longer the normal marketing cost of a TV series!
And almost all of these eight million were spent on Weibo promotion!
Season 1 aired, a bunch of stories about "Why" were released, and what "Why" tells us the correct view of love. It is not that you have to study abroad and "everything has changed, we can never go back." Love means loyalty, and persistence.', what "I have achieved Wang Xiaojian in ten years, and He Yichen in a hundred years"...
There is also the treasure girl Tang Yixin, the Kaikai King you don’t know...
Anyway, as long as you can get the topic, you will be moved to Weibo...
This is the power of money!
Of course, it's not as good as the E-A...
(I am not an overseas force, I just complain silently...)
Promotion can only be promoted, and the real data depends on the work itself - data has not been popular yet...
To put it seriously, "He Yisheng Xiaomo" is really too popular: He Yichen almost satisfies all women's fantasies about men: pure love in college, seven years of waiting forever after separation, and even a lifelong unwillingness to settle down. When we meet again, boys are still infatuated with success in their careers.
Compared to TV series, it is much simpler: a college-age couple separated from misunderstandings due to some changes. After seven years of meeting each other, they still love each other, explaining the story of misunderstandings and being together happily.
If the TV series really needs to do this, it will be gone in ten episodes, so it must be extended a little!
Ten episodes of campus plot have been added, fortunately, Kaikai Wang and Tang Yixin can support the campus dress...
Gu Man’s best thing is that there is no trouble for mother-in-law and daughter-in-law, no family struggle!
Then, many people found that, dumb, domestic idol dramas are good!
This is due to the freshness unique to Gu Man's original work, and he escapes from the deep love grudges of great bitterness and deep hatred.
It has also influenced many online writers - most of the male protagonists have both their parents died!
As for the production, you can rest assured that the car is Audi and BMW - it’s not short of money!
As a result, many TV series of the same period became cannon fodder. Even though the ratings of "He Sheng Xiaomo" did not tend to crush, the topic was too popular!
The first round has only reached 14 episodes, and Oriental TV sent someone to the company, saying that it wanted to buy out the copyright of the second round...
The price offered is not low...
But Tangtang combined factors such as influence and declined.
So, the satellite TV group that had been waiting and watching had been heard and came to discuss.
After several days of tying, four satellite TV stations signed a second round of contracts, each episode of 150,000. Eight local stations won the third round, each episode of 60,000.
Compared with investment, "He Yisheng Xiaomo" does not make much money, with a 100% profit margin.
But producer Tang became famous!
The most obvious thing is that Tangtang is now participating in the variety show again, and a bunch of people call her Sister Tangtang…
...
In late October, the 30th Hundred Flowers Film Festival was held in Jiangyin.
Jiangyin is not familiar, but Huaxi Village, do you know?
The funds for this event were digested by 87 local companies, and the government did not spend a penny. I heard that many people didn’t queue up with money and could only wait for the next session...
Based on this enthusiasm, the organizer received more than 50 million in sponsorship fees, an unprecedented number!
You have to do things after collecting money, you are not a gangster...
Unfortunately, the progress was not going well, and many celebrities declined.
With all the plans, only Yang Lan, Ren Dahua, Anita Yuan and Tangtang will appear at the opening ceremony!
Tangtang nominated the Best Actress for "Time and Space Love Traveler". She was very excited and insisted on taking Lu Xiaoran with her. Lu Xiaoran was busy choosing the heroine of "Source Code" and ignored her...
The girl had to go alone...
They are not alone, and Wan Qian and Zhang Zilin also went together. The former is the award presenter, while the latter is nominated for the Best Supporting Actress...
Of course... no award...
"Traveler Love in Time and Space" won an excellent feature film award, and the best film was awarded to "The Founding of a Country"...
The Best Actress is Zhao Wei, and the Best Actor is Chen Kun...
Lu Xiao had known for a long time that it was not his turn to be a senior citizen!
The credibility of Baihua has long dispersed with the wind.
The only explosive point is the local top-notch reception level.
The budget of 55 million is not a waste. Even the reporter has a special business car to pick up and drop off, various fruits delivered every day, a luxurious dinner with 20 dishes and a hairy crab for each person.
Look, no matter what, the money is really spent!
Materials are in place!
When Tangtang came back to tell Lu Xiaoran about hairy crabs, Lu Xiaoran was stunned when he heard it. Are you sure you weren't going to a hotel?
"You haven't chosen the heroine yet?"
"There are currently four people, Liu Yifei, Gao Yuanyuan, Jing Tian and Zhao Liying!"
Tangtang asked curiously: "Who is Zhao Liying?"
"Oh, he's a newbie, he's doing well in the audition..."
"Who do you want to choose?"
"...I don't want anyone, I want to use Shu Chang!"
"Shu Chang?"
Tangtang frowned...
Chapter completed!