When the promotion of "One Step Away" was promoted, the publicity party said, "Jiang Wen is a gift from God to the Chinese film industry, and "One Step Away" is a gift from Jiang Wen to all movie fans!"

Even at the premiere, I would like to give a letter to every reporter and every fan...

Anyway, how to sensationalize!

Effect…

Anyway, the first box office of "One Step Away" was 89 million, while the first box office of "Taking Tiger Mountain" against the same period was 47.04 million...

Big data shows that the final box office of "One Step Away" can reach 1.2 billion!

Of course, we later found out that "One Step Away" is very messy, not to mention "Taking Tiger Mountain by Strategy", I haven't even done "Tiny Times 3" or "Soon of the Year"...

It is concluded that this method can only be used in extraordinary times!

You must have a strong reputation and audience expectations in the early stage!

Then, your movie cannot be too bad. Not to mention classic works, at least it must be a masterpiece!

Xiao Luzi is very confident in "The Lonely Agent".

From his perspective, this movie will definitely score 80 points, which is so handsome!

So, he wrote on Weibo: A letter to all the fans who like me.

...

Chinese movie fans are all very cute. An action movie fan can wait for "The Big Man" for five years, including "New Police Story";

A fan of a romance film can wait for ten years from "Love Malatang" to "33 Days of Love Break"...

Although you scold Chinese movies every day, as long as there are excellent movies, you will go to the cinema to pay the bill as soon as possible.

I deeply feel this!

In the past, I would have wondered why many of our filmmakers would rather go to fry cold rice and produce batches of bad movies than to calm down even if they made a commercial film with passing the mark or above?

Isn't it good to just give an explanation to all Chinese movie fans who care about them?

Later, I became an actor, a director, a producer, a company, and went deep into every chain of film production!

I gradually understood a lot of things, and this kind of thing is really inevitable!

As a creator, there is a low period.

Even me, the same!

Once many directors pass their peak period of creation, they often begin to decline and their works begin to become craftsmanship.

They dare not take risks, they have to compromise with the market and with the producers - producers often trust established subjects more.

This type of subject is called ip!

ip originally refers to intellectual property rights, which is a legal concept of rights.

Hollywood has developed and created the IP economy model, which is also called the fan economy, and its core is to monetize commercially through fans.

The IP development process is to first explore IP with huge fans from hot literary works, and then adapt literary works to enter the fields of film and television games, and then fans make purchases and then make profits.

Series such as "Lord of the Rings", "Harry Potter", "Twilight" were already popular before filming, with huge fans, so it is much easier to get high box office.

For example, the "Happy Event" series that many people complain about is a mature IP example!

But they don’t know that the audience they face have changed several times, just like when you showed the movies you thought were classic, they wouldn’t even think they were classic...

I am very lucky to meet movie fans who understand me at my best creative stage, and the audience who love me allows me to act freely and willfully!

The story of "The Lonely Agent" is very simple, and the inspiration is "This Killer Not Too Cold", just like "The Border Storm", but that story is warm, and "The Lonely Agent" is violent...

By the way, there are eight minutes of murder scenes in the film. I hope everyone will not take their children to watch the movie!

It is not suitable for children! It is not suitable for children! It is not suitable for children!

Say important things three times!

When I was making it, I tried handheld shots and fast-paced editing. The whole film was very fast. After finishing the post-production, I watched it. Let me put it this way: Anyway, I will never be able to shoot such films again!

I hope everyone can watch it in the theater!

By the way, many of the thrilling shots released by the official are actually just a momentary incident. I was not injured, only a little scratch. There is no action scene without being injured. I earn this money!

When you feel distressed, think about how much money I have made, and you shouldn't feel distressed...

Last: See you on November 26!

...

During the New Year holiday, everyone draws their own swords and fights to the death.

Usually, it is just a variety show, a hard-hitting marketing, and a non-stop promotion...

Bona was unique and printed a million copies of the "Jianghu Express" to major theaters. The printing was exquisite and the content was humorous. It was written completely according to the characters and environment in "The Big Laughing Jianghu".

After "Orphan Zhao" was on the Got Talent Show, he became a little low-key, and I don't know what tricks he was trying to do!

"Let the Bullets Fly", the media has released news that it will be released on the Sichuan dialect version.

"If You Are the One 2", Mr. Ge + Feng Xiaogang, this is a routine that has been verified countless times!

Then, in "The Lonely Agent", Lu Xiaoran suddenly posted a "Letter to Movie Fans" on Weibo, with all kinds of affectionate feelings.

Not only did he promote his own movies, but he also lost a wave of other movies. The key is that he lost the right one, and he also proposed the concept of IP, which is simply full of information!

There is also "Lu Xiaoran is about to join the series"...

Directly slaughter the version!

Damn, do you know that you are called a foul?

But others can't follow suit!

You asked Zhu Yanping from "The Big Laughing Jianghu" to send a letter to movie fans, keeping the message below all "Don't read it, get out!"

His previous movie "The Story of the Tomb" left a valuable record of bad movies in Chinese film history!

Jiang Wen’s movie before “Let the Bullets Fly” is called “The Sun Rises As Normal”. How many people can understand it?

As for Feng Xiaogang, it’s okay to let him scold people, and it’s not his strength to communicate with movie fans normally - after all, he is a big director who can speak out the comments of trash audiences!

What's more, Lu Xiaoran has more than 9 million Weibo fans, which is the largest V on Weibo, and others do not meet this condition at all!

Not only that, Lu Xiaoran also participated in "Yang Lan's Interview"...

...

At this stage, the most popular interview programs in China are "Lu Yu's Appointment", "Yang Lan's Interview", "Super Visit", and "Very Quiet Distance"...

By the way, there is also "Women in the World"...

"Lu Yu's Appointment" has already taken over the crew of "Orphans of Zhao" and "The Laughing Jianghu". Lu Xiaoran is too lazy to join in the fun.

"Super Visit", "Very Quiet Distance" has limited influence.

"Yang Lan's Interview" was broadcast in Beijing and the ratings are pretty good.

As for "Food, Afternoon Tea"…

Forget it, Cao Ying and Xiao Luzi are not on the same channel, so they can’t talk together!

Yang Lan has sent him several invitations...
Chapter completed!