Auxiliary has talked about many examples of film marketing before.

The most typical one is the blockbuster that claims to be 1.5 billion - Detective Chinatown 3.

The production cost is 600 million, and the promotion and promotion investment is 900 million...

How to do it?

In order to attract film schedules and raise pre-sales, they filmed a sky-high online drama!

Online dramas are also considered to be marketing - they lose money and make a lot of money, spending 120 million in 12 episodes!

How did Ning Hao's "Crazy Alien" hype?

Contact several major marketing accounts to hype the information about aliens contacting the earth...

This marketing cost is as high as 200 million!

Do you know how difficult it is to participate in this entire network?

When doing marketing, they are professional!

...

Zhang Jin immediately saw the controversy hidden in this matter, so he immediately contacted the team to discuss how to maximize it!

Starting from whether clones have human rights...

Then Ning Hao was full of inspiration: "The Moon" can be derived, and clones fight for their own rights...

There are many derivative types that can be created around this thing: for example, cloned infighting, earthling infighting and so on...

But he dared not do this...

First, because the subject matter is too cliché and the box office prospect is hard to see - Michael Bay's "Escape from the Island of Clones" failed at the box office.

Who cares about whether clones have human rights?

Many people subconsciously believe that clones are artificial!

It's really not. In fact, except for the differences in genetics, cloned people are basically equivalent to test-tube babies or surrogate babies.

There is still a difference between genetic modification and cloning. Technically speaking, cloning is exactly the same. If it is modified, the genes will be different, so it is not a clone.

If you really understand it, cloning is not only a scientific object, but also a matter of ethical and moral aspects. Therefore, cloning is very sensitive, but we know that a cloned person is innocent and there should be no objection or doubt that his personal legal power should be recognized.

Look, I feel bored when I write this passage. How many people do you think are interested?

Ning Hao called Lu Xiaoran, who thought for a while: "Look at the box office of "Moon". If the box office is not bad, you can expand next. I suggest you go to Liu Cixin, and he will give you more ideas!"

"Okay, I'll post on Weibo first..."

Boss Lu means adding two key factors: "Ball Rape" and "Clone Rape"...

Make the moon into a cloning base and counterattack the earth...

There are big scenes, humanity...

The box office prospects are not easy to estimate...

Now it’s just an idea, everything depends on whether the National Day holiday "Moon" can hit a high box office!

Also, if you want to make a sequel, you have to add a plot of the earth, for example, let Lu Xiaoran play the guest role of the chairman of T Company and say a few high-sounding words: "I did this for the benefit of mankind. I am not wrong, and you are not wrong!"

After hanging up the phone, Ning Hao first contacted Huang Bo, who is the actor of the clone Geng Hao, and asked him to post on Weibo together.

"We are doing "Moon" very smoothly. It is expected to be released on September 27. At the end, we had a conflict with the producer and screenwriter Lu Xiaoran. He felt that cloning people was naturally human rights. We felt that arranging cloning people to work in dangerous places is in line with the rights of human beings. What do you think?"

Lu Xiaoran cooperated and posted on Weibo: "Don't think I'm filming "Taking Tiger Mountain with Strategy" and I don't know what you want to do. I am Lu Xiaoran, and I'm an endorsement for the clone!"

Xu Zheng, Yang Qing, including Su Lun who was on vacation, and Wu Ershan who was involved in "The Dragon Search" all joined in. Some supported Lu Xiaoran, and some supported Ning Hao...

Soon, netizens also joined in.

"I am a fan of Lu Xiaoran, but I support Ning Hao. Under the current law, human rights correspond to natural persons. Natural persons refer to humans born under natural conditions. Clones should not meet this point."

“I am a fan of Transformers, and I want to say: freedom belongs to all races with feelings. Freed is the right of all se beings.”

"Tell me smartly: dogs are almost human rights, let alone clones."

"Yes, let's talk about it when the clone appears! We might as well discuss dog rights before this."

There are discussions on the human rights of cloned people everywhere on Weibo, and of course there are also people who use this as a guise to discuss dog rights...

The media quickly followed up...

Then, Hong Kong and Wanwan media also joined...

What's the result? Let's not talk about it now. Anyway, Bona is planning to move "Escape from the Sky" first...

Originally, the overlord of the National Day holiday was undoubtedly "Die Renjie's God Capital Dragon King". Now, it's hard to say...

Looking at the posture of "Moon", this is the prelude to creating a series!

...

On June 2, the last live film of "Taking Tiger Mountain by Strategy" ended.

Most of the actors left, except Liu Ye...

He also has to simulate the scene of fighting with tigers...

Lin Gengxin didn't leave either, and this guy firmly hugged Lu Xiaoran's thigh...

"Half an hour off!"

The actor is so pitiful. In June, the temperature in the studio is as high as 30 degrees. Liu Ye has to roll up and down in a mink coat...

I'm really afraid that he will faint from the heat!

There hurriedly brought him some ice cubes to cool down...

Lu Xiaoran discussed the action he had just captured with the special effects department.

Motion capture is quite troublesome, and can only be tested bit by bit. Moreover, the shot of the tiger is the most expensive part, so it is impossible to delete it and not take it...

Lin Gengxin came over: "Brother, we are discussing "Moon" now, what should we do with our "Treasure Hunt Alliance"?"

Lu Xiaoran replied casually: "...What's wrong, I'm worried about the box office?"

"That's not, I just don't promote it all the time, I feel a little confused!"

"It's time to promote..."

There is still one month before the release of "Treasure Hunters"...

Large-scale commercial entertainment films like "Treasure Hunt Alliance" should do enough marketing and publicity work about two months in advance...

The company's publicity department is responsible for the publicity department, and the "Treasure Hunt Alliance" has been painted at the same time...

Already made full preparations!

Since last year's shooting, it has been released intermittently. When it is released, it will be promoted and marketing in one go!

As a director, Lu Xiaoran must also do a good job in publicity.

He will lead the crew to China, Japan and South Korea!

Lu Xiaoran looked at Lin Gengxin and suddenly thought of something: "Lin Gou, are you watching "running man"?"

"…I've seen it a little, Kwang Soo let me see it!"

"Yes, you have a good relationship with Kwang Soo!" Nodded, and Lu Xiaoran continued to ask, "We bought the Chinese copyright of "running man", do you know?"

"…Know."

"Do you have any ideas?"

"Are you a permanent guest?"

"Um."

"Can I?"

"What's wrong? As a reality show, just magnify the points you like and try to hide the points you don't like!"

Lin Gengxin thought seriously: "I'll go back and discuss with the agent."
Chapter completed!