In the past two years, the Shanghai Film Festival’s film forum is quite interesting, although the titles are very big, for example, this year’s title: Chinese capital “counterattacked” Hollywood.

But most people in the industry are here, including Lu Xiaoran, Bona's Yu Dong, Huayi's Wang Zhongjun, Wanda Vice President Ye Ning, Li Chuan, General Manager of Chinese Cultural Investment Fund, and Wang Ran, CEO of Yikai Capital...

It's full of practical information.

Let me put it this way, the main competition unit of the Shanghai Film Festival, what movies are there in the Golden Goblet Award and who the award is awarded to, many people actually don’t care.

Compared with the Berlin and Cannes Film Festivals, the trading market of the Shanghai Film Festival is still a magnitude gap - you can only buy, not sell...

As for the release of the film list, this is a tacit matter for several major studios.

Huayi Night, Orange Movie Night, Wanda Movie Night, take turns to be staged...

If you don’t make a movie list, you just don’t have confidence!

Huayi's list of films includes "The Ming Ghost", "Tsunami Miracle", "Die Renjie's God Capital Dragon King", "City Control Plan", "Private Customization", and "Rage"...

The most shocking thing is "Raging", a war film starring Brad Pitt!

Orange released the list of films "Treasure Hunters", "The Embroidered Spring Sword", "The Moon", "The Dark Side", "Charlotte's Trouble", "Taking Tiger Mountain with Strategy", "Soon of the Year", "Plastic Surgery Diary", "Derailed Age"...

Of course, there are also North American independent films "Soul Conjuring", "Happy Day of Death", "Fifty Shades of Gray"...

Why is there no Human Purge Plan?

Because that thing has been released!

It was released on June 7th, with a box office of US$20 million in three days in the first weekend, and then expanded the theater screenings, and 2,400 theaters opened paintings. As of now, the cumulative box office has exceeded 60 million, released overseas, with US$14.85 million - talk about theaters by yourself...

Zhong Lifang uploaded the box office of "Human Elimination Plan" to Weibo, and then @Wang Tuocong and asked him to comment, and by the way, "Luxing 2", the "Human Elimination Plan 2" project has been launched!'

Wang Tuocong chose to shut up...

In fact, Wanda is writing about this movie produced by Orange. We will write about it tomorrow!

...

Huang Zhongjun held the microphone and said, "Counterattack on Hollywood?"

"I was surprised to hear this topic. Chinese capital still has a long way to go to counterattack Hollywood. Huayi is now difficult to acquire American film companies. Currently, it is basically a monofilm and some projects that we cooperate with American companies. The basic goal of American companies is to export American movies. Few people talk to you about bringing your movies to the American market."

"I personally think that the hearts of Chinese filmmakers will become bigger and bigger. It is difficult for an independent film company to survive in the market. It is better to take movies as the foundation and make its derivatives better. Last year, the output of all Chinese-language films abroad was only 1.6 billion yuan, and the box office of Hollywood movies in China was 8.8 billion. Reversing Hollywood is just a dream, and it is still far from reality."

Ye Ning also said: "The counterattack means "the east wind overwhelms the west wind". In fact, for Hollywood, they have very mature ideas about capital considerations. International cooperation is a major trend. The key is to understand what you need for every project. It is very simple. We need the management of amcs. When opportunities arise, we will acquire them. The biggest challenge after the acquisition is the integration of culture."

"I wonder if Mr. Lu has anything to say about this topic? I heard that Orange's branch in North America led two projects and both achieved box office success?"

Lu Xiaoran took the microphone: "First of all, I don't particularly agree with the word "counterattack". Sony bought Colombia. Colombia is the asset of Niben? The movie produced by Colombia is considered a Niben movie?"

“It’s like Orange invested in North America…”

"We chose low-costs below US$20 million, and we will never make mainstream big investment commercial films!"

"Because you can't beat the six major commercial films you invest in. They have been operating for so many years, their vision, connections and resources far exceed those of outsiders like us."

"We are just doing R-level movies, and the market needs R-level movies!"

"Then do you think these R-rated movies are Chinese movies? I tell you clearly that 80% of these movies cannot be released in the mainland. Never think about counterattacking Hollywood. Capital is borderless. Of course, we welcome capital to enter the market, and we must also be vigilant..."

This topic is meaningless...

The above likes to write these meaningless but exciting titles.

Last year’s ‘Telling China’s Story to the World’, and this year’s ‘Chinese capital counterattacks Hollywood’…

It's really OK!

On the day of the closing ceremony, Lu Xiaoran also attended. The Shanghai Film Festival will award him the Outstanding Contribution Award for Chinese Film...

This weight is probably equivalent to a lifetime achievement award. Unfortunately, Lu Xiaoran is too young and it is not appropriate to win the lifetime achievement award...

...

Orange image, Lu Xiaoran is chatting with Brother Song.

Brother Song is the head of Orange Cinema. Now the construction of the cinema is entering a climax...

It grows rapidly at an average increase of 8.7 screens a day...

In 2005, China had only 2,668 screens.

Subsequently, the Chinese screen continued to grow slowly, and it was not until 2010 that the stimulation of the super blockbuster "Avatar" finally exceeded 5,000 yuan, but it was out of control: it soared to 11,000 yuan by the end of 2011 and 115,000 yuan in 2012.

There is no trend of stopping at all!

According to this point of view, Orange Image should also strive to expand. With Orange's strength, it is entirely possible to achieve 1,200 screens!

But Lu Xiaoran called to stop.

"800 yuan is enough, and now it can slow down..."

"Why?"

Lu Xiaoran said: "Spielberg and Lucas had a conversation at the University of California, which was particularly shocking. They believed that online media, including mobile networks, would themselves subvert the entire traditional movie."

"I think it's right. Movies themselves are just video art, and cinemas are just a screening channel. Many movies do not need to be released in cinemas."

"Now, many people complain that movie tickets are very expensive. In fact, the price of a movie ticket determines the rent, water, electricity, etc. in the theater. If we can directly show it online, can we save this link?"

"You want to do an online theater?"

"…It must be done, but it is definitely not possible now. On the one hand, the online screening channel has not been established yet. On the other hand, Orange itself also works as a theater chain. I cannot bypass my own theater chain and conduct online screenings directly!"

Brother Song nodded, "If you dare to do online screenings, the entire industry will boycott you!"

“…I’m not afraid they boycott…”

Lu Xiaoran sighed: "What I'm afraid of is that the people above are not satisfied..."

"How to say it?"

"…What should I do if the cinema is launched? This is an industrial chain!"

As soon as he talked about this, Zhang Jin hurriedly knocked in: "…What should I do if Liao Fan and Jin Huixiu are circulating on a small scale online?"
Chapter completed!