"Treasure Hunters" won a box office of 750 million yen in Japan and Benzene's first weekend.

The good start was largely due to the strong publicity and distribution.

This kind of "power" is not just a casual talk, but is made by Dongbao with actual resources.

Of course, the promotional slogan is still the same as before.

Lu Xiaoran is the "giant of the world", and his work is called "the overwhelming scale that shocked the world! An unprecedented super-large project!!" At least two exclamation marks must be used at the end...

Many praises Lu Xiaoran's value - a rich man from China!

To sum up, there are probably a few publicity points.

First of all, the investment is close to 200 million yuan, which is converted into 3 billion yen!

As of now, the largest investment movie "The Sinking of Sunbene" in Japan Film and Television has 6 billion yen...

Logically speaking, this 3 billion yen is nothing...

It's not "The Legend of the Demon Cat" - a 15 billion yen production...

But in recent years, the Japanese-bene movie circle has tightened its belts and invested more than 1 billion yen to almost no movies...

Add another sentence: The 600 billion yen rich man created a major production of China, Japan and South Korea!

"Treasure Hunt Alliance" has obvious recommendations on major Japanese websites and has gained a strong presence in Japanese movie media.

Not only that, outdoor advertisements such as subways have also been launched on a large scale...

Hard advertising must be smashed!

Moreover, the box office of the Japanese benzene is related to the sequel...

On July 3 the day before the release, the barrage website Niconico also launched a special program with Yui Aragaki.

On July 13, the main creator of "Treasure Hunt Alliance" will be launched in the coming days, and the offensive of video media broke out in a concentrated manner. In the morning, the main creators of "Treasure Hunt Alliance" were broadcast live on the Niconico website and a special conversation program for the president of Toho Film.

The president has all left the scene directly, which shows the importance;

At night, the TV program "The Unbelievable Discovery of the World" cooperated with the broadcast of the "'Treasure Hunt Alliance' Special", telling the follow-up story of "Treasure Hunt Alliance".

This promotional and promotion situation is even bigger than "Treasure Hunt Alliance" in the country.

There is no way, the country is too big and there are many TV stations. The same money spent in Tokyo and mainland China is different!

The number of theaters released by "Treasure Hunters" has reached 307, which is comparable to the magnitude of Hollywood blockbusters.

In previous Chinese movies, even the "Twelve Zodiacs" created by Big Brother only had 221 halls...

After the release, the official website launched a comment lottery. As long as you upload your movie reviews through social media, you will have the opportunity to obtain non-selling items such as the main creator's signature poster. Currently, more than 180,000 people have participated.

To be honest, even Lu Xiaoran himself did not expect Dongbao to spend so much effort to promote "Treasure Hunt Alliance"...

However, the reputation of this movie is really good in Japanese benzene. As of July 13, ten days after being released, "Treasure Hunters League" won a box office of 2.2 billion yen in Japanese benzene, far exceeding Lu Xiaoran and Dongbao's previous expectations...

So much so that Xiao Luzi simply stayed for two more days - running for publicity.

...

Director Lu has been receiving interviews these days, most of which are one-on-one interviews, and occasionally Dong Bao will be pulled over to the press conference...

Dongbao is awesome this year - the top three live-action movies are all produced by their company.

"Forever 0", "Treasure Hunt Alliance", "Formula in the Midsummer"...

Of course, the top three in the box office are anime movies: "One Piece Theater Z", "Doraemon Theater: Nobita's Secret Props Museum", "Detective Conan Theater: The Detective of the Far Sea"...

In fact, the reason Toho is so eager to promote is that on July 20, Hayao Miyazaki's "The Wind Rises" will be released...

A combination like Lu Xiaoran + Yui Aragaki is not a match for Hayao Miyazaki...

Let’s put it this way, Miyazaki Hayao is in Japan, that’s the god of box office!

The 30 billion yen "Spirited Away" is equivalent to 2 billion yuan...

How to fight?

It is said that Riben’s variety show has no moral integrity, but Lu Xiaoran thinks it is okay, for example, they ask: "What is your impression of Riben?"

"Great."

"Did you know about ribene before?"

"Actually, I have always wanted to visit Saitama and Kanagawa. Nohara Shinnosuke's hometown and the birthplace of Shokuoka basketball!"

"The Japanese artist you want to work with the most?"

"Of course it's Yamaguchi Momoe. She is my parents' goddess! I talked to Director Takeki Kitano, and he also said Yamaguchi Momoe is his goddess..."

"The origin of China, Japan and South Korea are all Confucian and Tang culture. The biggest feeling of Japanese benzene this time is the separate meal system. This is something recorded in "History of Tang". I can actually see it in Japanese benzene. I am really excited..."

"There are also the kimono of Riben. I see many girls wearing kimono on the streets, but in China, if you wear Hanfu, you will be sensational..."

Something like that...

The value of about 600 billion yen makes the host dare not be presumptuous...

And how to say it, the Three Kingdoms reached the top of the "Treasure Hunt Alliance" is really an amazing achievement.

In a sense, it can be called a major event between countries...

...

By the way, after the rise of the Chinese market, South Korea and Japan have completely different attitudes.

What Riben outputs is anime - Fatty Blue and Death Boy have become the mainstream.

South Korea has a feeling of being superior - go to the mainland when you have no money - don’t you know how popular I am in China?

In comparison, Riben has become much more low-key.

Of course, Japanese benzene artists are unlikely to work in China for a long time - the labor visa issue.

According to the current situation, "Treasure Hunt Alliance" will definitely have a sequel, with the protagonists of the sequel being Aragaki Yui, Ren Dahua and Chen Baoguo.

The script outline has been confirmed, but the director has not decided.

Director Lui couldn't make a sequel again - he didn't have time or energy.

Let’s see if Yang Qing or Han Yan are interested…

On the 16th, Lu Xiaoran returned to China.

On Weibo, Zhong Lifang had already started arguing with Wang Tuocong!

Mr. Wang probably has set his sights on Lu Xiaoran. After the release of "Treasure Hunters League", Wanda first gave the screen to his own "Tai Chi Hero". Later, "Tai Chi Hero" was not good at it, so he gave the film to "Treasure Hunters League"...

The second day of the release of "Treasure Hunters League", the screening reached 60%, which was completely due to Wanda's face...

After eleven days of release, the box office officially exceeded one billion!

"Love in the Rooftop" released yesterday had a box office of 13 million on the first day. Zhou Jielun's appeal is no longer enough...

Moreover, because of its bad reputation, affected by this, the film schedule of "Tiantai Love" on the second day was directly reduced to 15%...

Wang Tuocong couldn't stand it anymore, so he directly reposted the positive reviews of "Tiantai Love", and posted the negative reviews of "Treasure Hunt Alliance", and then posted the box office comparison of the two movies, saying: This is why Chinese movies are looked down upon!

A bunch of Zhou Jielun’s fans seemed to have found their fans and gathered in various check-in…
Chapter completed!