Generally speaking, the release time of domestic movies in theaters is 28-45 days, and then they are released, and the online broadcast is also broadcast on TV on demand...

The "window period" of the movie, in the current domestic viewing environment, refers to the time interval between the movie being released from theaters to log in to video websites and paid TVs.

This model was introduced by Hollywood's release window strategy.

It takes at least half a year for traditional Hollywood movies to go to theaters to other digital and Internet channels.

With the development of streaming media such as Netflix and the increase in audience awareness of payment, Hollywood films with window periods of less than 2-3 months have become very common.

It is not the best time to open the 0 window period yet...

In fact, Sun Huaizhong and Lu Xiaoran discussed the plan to jointly create online movies, but he refused...

On the one hand, there are not enough paid users. On the other hand, he does not want to become a subordinate of Tencent Video Tencent Aiyou, and the three video platforms, he does not want to take sides...

In fact, the online copyright of "Moon" was sold long before it was released. Tencent Video won the exclusive screening rights of "Moon" for 12 million yuan...

The paid on-demand broadcast of "Arrows Piercing the Heart" has already made Orange taste the sweetness of the show for twenty days. The number of clicks in two weeks was 3.2 million, and Orange received a share of 5 million...

It seems not much, but "The Heart of Ten Thousand Arrows" was filmed for only 4 million yuan!

Of course, this data did not cause anger in theaters. "The Heart of Arrows" chose to be released and then broadcast online after the box office of 500,000 yuan...

"Moon"…

It may trigger a rebound, Ning Hao + Huang Bo, 2 million a day, will you be released?

...

Orange is also quite famous in North America. It bets on four movies in a row, ranking eighth in the local box office in North America, surpassing Stein Pictures, so it has huge cash reserves.

The money you earn is not spent much money to ensure that you produce it every year, and it is enough to release more than 12 videos.

Recently, I joined Netflix to help produce three American dramas: "Zombie Kingdom", "Return of the Dead", and "The First Vampire"...

The horror type production team is quite mature!

Very well-known.

"Moon" came to the United States to promote it. David Fink, the general manager of Orange North American branch, helped contact several talk shows and spent $6 million to promote it...

He felt that the Moon had a controversial cloning of human rights...

Moreover, a week before the release, I registered an account on Twitter under the name of "Geng Hao", and all kinds of nonsense as a clone...

Very good, it attracted hundreds of thousands of people in just one week...

"David Letterman's Late Night Show", Ning Hao and Huang Bo are talking nonsense with the host David Letterman:

"That's how we think that in the setting of "Moon", clones are specifically used to do some dangerous work, not clones in the real sense!"

"A real clone? What does it mean?"

"In order to shoot "The Moon", we have read a lot of books on cloning. First of all, I just want to emphasize what cloning means in the biological sense: asexual reproduction! The biggest difference between asexual reproduction and reproduction is that cloning needs to grow up slowly from childhood, and if it is copied, one will pop up with a bang."

"Basically, all the so-called clones in science fiction movies are not clones. Although they also seem to be asexual, they do not need to run out of the womb, which can grow rapidly and transplant memories... So, the clones in the movies we shoot should not be considered real clones..."

"If you ask me if clones have human rights, I will definitely say, of course there is, the problem is that according to the movie's settings, he is a tool man, so we have this kind of doubt!"

David Letterman was stunned for a moment before asking, “Does clones grow up slowly from childhood?”

"Yes, it's almost like having a baby!"

...

Over there, Ning Hao is running for publicity. The promotional war between "Moon" and "Divine Capital Dragon King" has officially begun!

"Dragon King of Shendu" itself has the support of "Die Renjie" big IP and has the first rebate advantage. The theaters are particularly optimistic about them...

The biggest advantage of "The Moon" over "The Dragon King of God": it is released two days in advance!

There is also the coverage of Orange Ticketing…

The first day's pre-sale reached 40 million!

Even so, Lu Xiaoran was still very unhappy and directly complained on WeChat Moments:

"We spent half a year negotiating with theaters and finally agreed to the share of the accounts. It would be fine if some companies did not support it, but instead dragged it down. It was really chilling!"

"You can get some rebates, can't we do it? The production cost of "Moon" is definitely lower than that of your movie!"

Not long after, Huang Zhonglei left a message: "Xiaoran, we should follow the rules. Hollywood can rebate theaters, why can't we?"

Zeng Maojun, the person in charge of Wanda Cinemas: "This is normal and the trend!"

Very normal, but also a trend?

"Hollywood's box office share is 50%. Why don't you say this? If you want to use the box office to increase the stock price, just say it. Is it interesting to have so many vague ideas? In addition, in the next few years, I will serve as the producer and producer of five movies. These movies will be released on Tencent Video, Youku Video, and iQiyi Video. I think the rise of video websites will allow people to watch movies without leaving home, bringing an essential leap to the convenience of users' information acquisition. Online movies are the trend. I wonder what Mr. Zeng looks at it?"

“…If it is broadcast online, Wanda Cinema will take countermeasures against Orange’s movies!”

"Orange's global box office has reached 10 billion yuan this year, ranking seventh in the world, surpassing Lionsgate and Weinstein Pictures. Sixty-five percent of the total box office of domestic movies is produced by Orange. You can go back!"

Don't pretend, I'm showing off...

Anyway, it's chatting in the circle of friends, so there shouldn't be a fool upload to Weibo...

I've thought too much, but there are still screenshots uploaded by silly hats...

And the complete screenshot...

It immediately sparked a lot of discussion.

Most of them criticized the Huayi brothers, saying that they were hooligans and hurt other movies in this way of rebate.

"Now the box office of a single film has a great impact on the stock price. The rebate will inevitably affect the screening, and the screening will affect the box office. The box office benefits brought by "Divine Dragon King" can stimulate the rise of Huayi's stock price. Compared with the profits brought by the rising stock price to Huayi, the rebate can only be considered a small amount of money!"

"I think the key is the quality of the movie. No matter how many movies are arranged, who can't watch it?"

"Isn't anyone concerned about the online movies Lu Xiaoran mentioned? If Lu Xiaoran personally makes online movies, the theaters will be in trouble..."

Of course, there are also different voices. For example, the Beijing News wrote an article saying that "ticket subsidy" means buying box office. Orange is the first company to promote ticket subsidy, and they are unkind first!
Chapter completed!