Costume movies are actually a high-risk and high-profitable transaction. There are very few profitable videos, and all investments are lost if you accidentally get lost.

On the one hand, the high creative costs are high, but on the other hand, the box office results of the film are almost unsatisfactory.

The most important thing is that there are alternatives - costume dramas!

Compared with costume movies, costume dramas are a very popular theme type - costume dramas, including the rise of alternatives such as costume network, will actually divide the audience of costume movies to a certain extent.

Just imagine, when the audience can see exciting, cheap or free costume stories on their mobile phones or computers without leaving their homes, why do they have to spend their manpower, material resources and financial resources to watch them in the cinema?

But further, it is also a change in the aesthetic differences between the audience's movies.

After decades of costume movies dominate the screen, the audience will inevitably experience a certain degree of aesthetic fatigue. In addition, the rise of grassroots, small characters and other cultures in the current era, the audience has also turned their attention to more life-like realistic works.

"Embroidered Spring Sword" also has the stable box office and reputation of the Ming Dynasty, which has made many directors who are interested in filming costumes see hope!

All the films with costume themes in the past two years have been miserable!

Even in the Ming Dynasty, there are beautiful scenes, celebrities and good ancient poems, and the box office is maintained between 200 million and 500 million.

Rarely hits!

This also leads to capital being reluctant to invest in costume movies - the profit channels are single.

You can't implant Master Kong green tea or vivo mobile phone in "Embroidered Spring Knife"!

Therefore, many people are watching "The Embroidered Spring Sword 2", and the subsequent "The Sword of the Third Young Master"...

The cost of making these two films is similar. The difference is that the former has the support of the previous work, while the latter promotes Er Dongsheng's feelings and Gu Long...

...

When she got home, Tangtang was on the phone with the program team of "Longing for Life"...

The show has not been aired yet, and no one knows where the audience points.

Funny or leaked?

Or is it this kind of slowly and leisurely attitude towards life?

Therefore, in the early stage, it is constantly adjusting. In order to maintain the ratings and topics, we must invite big-name stars, the second issue, Liu Yifei and Liu Shishi; the third issue, Wang Baoqiang and Zhang Xincheng...

By the way, the script of "Detective Chinatown 2" has been released, except for the malicious and funny parts that have been deleted...

Confirm the release of the 2017 New Year holiday or the 2018 Spring Festival holiday...

The director is still Lu Xiaoran - Yang Qing is busy figuring out the online drama "Detective Chinatown" and "Unnatural Death"...

The most important thing is that Lu Xiaoran will only have a "New World" next year, which is very idle...

Take out a bottle of ice water from the refrigerator, Lu Xiaoran took several mouthfuls before sitting down.

Tangtang had finished the phone call and looked at her husband: "Is there anything wrong with the company?"

“…Nothing big is going to happen, I’m just worried about the box office of “Embroidered Spring Sword 2”…”

"Then you can have a good time?"

“…”

Tangtang probably felt that it had hurt her husband's self-esteem a little, so she quickly changed the topic: "Do you still have a movie "Embroidered Spring Sword: Ding Xiu" that has not been performed?"

"That script hasn't been written yet... How about you tell me that I'm filming "Sword Rain" now?"

"…You still think about that script?"

"Of course, I tell you that I have always been obsessed with martial arts themes..."

"Then you haven't photographed this way?"

“…Isn’t this not expected…”

...

It was noon on the sun, Tangtang got up, washed up, and then came downstairs. Lu Xiaoran was looking at his cell phone while having breakfast.

Breakfast is very simple, whole wheat bread, milk and two eggs...

Tangtang sat down, took a few bites, and suddenly asked, "How heavy are you now?"

"I?"

"right!"

"…I don't know, 150, why do you ask this?"

"I read something written by a marketing account two days ago, and I feel sorry for you!"

Lu Xiaoran almost choked by the eggs and quickly filled the milk: "I feel sorry for... I feel sorry for me? What do I have to feel sorry for?"

"He said you can become the king of the new generation of film, television and music development..."

"…Who wrote it? I think so much about me?"

"He said that your musical talent is amazing, and he also said that "Just Save and Save" is a rare pop song even if it is placed now!"

"…I rewarded him with 500 yuan for me, the young man is very sensible!"

Why didn’t Lu Xiaoran write a new song?

Many people answered this question on Zhihu, and they all said anything, and most of them agreed that "the will is not here"...

Some people say it is because of the 'suppression of the Hong Kong and Taiwan music circles'...

The standard answer is 'The popular songs that Big Golden Retriever remembers are not enough for him to show off'...

Therefore, he wisely chose to say goodbye to the Chinese music circle.

Rolling his eyes, Tangtang continued to ask: "Have the Douban scores of "Billy Lynn's Midfield War" come out?"

“8.8 points…”

"So tall? What should I do if "The Embroidered Spring Sword 2"?"

"…Honest reviews do not represent box office, otherwise, "Xiao Shengke's Redemption" should be the number one in the box office in film history!"

Douban's movie reviews are really...

‘Every time I watch Li An’s movies is a kind of enjoyment, and I will learn a lot from both shooting and life.’

‘Time will prove that this is a milestone in the history of film!’

‘Works across the ages!’

‘Li An, the real film craftsman of this era!’

Really speechless...

Everyone has a bad fan...

Respond to the craftsman...

Come on, the world says a new saying: Ye Gong is a good craftsman.

Mr. Ye likes the spirit of craftsmanship. The desktop and screensaver are engraved with the "craftsmanship spirit", and the signatures on the Internet are also the spirit of craftsmanship.

He loved craftsmanship so much. After being found out by the craftsmen of Chu, he went from the capital to the countryside to Ye Gong's house and opened a specialty store selling handicrafts. When Mr. Ye saw the price tag, he turned around and ran away. He was so scared that he felt like he had lost his soul and was frightened and could not control himself. From this point of view, Mr. Ye did not really like the craftsmanship spirit.

What he likes is nothing but inexpensive things that seem to have a craftsman spirit that can be used to show off.

However, Li An himself was very humble. His statement was, ‘I hope this is also a new way to see if other peers in the film industry, especially young film workers and audiences, see if they can create a new possibility. It is difficult for a new director to have this resource. Now that I have this resource, I must pursue it.’

It is estimated that he had a premonition that "Billy Lynn's Midfield War" had a bad box office...

Yu Dong also said, ""Billy Lynn's Midfield War" is not a money-making commercial blockbuster, it is an art film!"

Of course, he also said, "I have the opportunity to get in touch with Oscars when investing in Li An's films!"

It’s a pity that not only did I not make a box office, but I also didn’t make an Oscar...

At the end of the first weekend, "Billy Lynn's Midfield War" did not even surpass "The Great Wall" in the third week of release. The latter won 96 million in the third weekend, and Li An's new work only had 86 million...
Chapter completed!