Chapter 213 The endorsement of the “new boss”

"Mom, that's enough, that's enough. Well, the bowl can't be filled anymore."

Although Li Mo kept talking, the chewing movements in his mouth did not stop at all. The mouth was like a bottomless pit. No matter how many vegetables his mother put into his bowl, he would always take big mouthfuls of meat and vegetables.

Stop cooking, it tastes so delicious~

Hu Yan's eyes were filled with distress when she saw her son devouring the food.

"Oh, eat slowly, no one will catch you. I asked your cousin to help me check on the Internet. Oh, I see that the British usually eat fried potatoes, fried fish, or bread and

Potato noodles, you don’t usually eat those things, right?”

When Li Mo heard this, he almost spit out the twice-cooked pork wrapped in his mouth.

After finally swallowing all the food, before Li Mo could speak, his father Li Yong explained to him.

"Please stop watching the news for a day and think about it. The British are not melons. They eat the same thing every day until they vomit. Even if the British cook is terrible, they still have restaurants there.

Hey, why don't we just go to a restaurant?"

Li Mo quickly echoed:

"Yes, Mom, people don't eat like that every day. Besides, I can't eat fish and chips in the team. All I eat are good and nutritious meals. Don't worry about it."

Hu Yan glared at Li Yong, and then immediately exposed Li Mo's "lie".

"Then you are like a starving ghost now? Alas, the food you usually eat has no taste. Eat it, eat it, eat more. Anyway, after eating it in the past few days, I know you are going to start training again."

Seeing that he couldn't deceive his mother, Li Mo could only smile, then lowered his head and continued to eat.

Hu Yan was right. Li Mo only had two or three days of indulgence. After finishing the business activities, after the master came back from Neon, his special training would almost be put on the agenda.

This time when he returned to China, just like last year, Li Mo did not inform any media reporters. After getting off the car, he took his father's car and rushed back to his hometown.

Business activities won't start for a few days, and now Li Mo just wants to stay low-key and rest in his hometown for a few days.

As Li Mo's fame has exploded over the past year, not only his parents are often visited by people from all walks of life, but also journalists from his former elementary school.

Li Mo himself has seen more than a dozen interview videos online.

What’s even more outrageous is that the supermarket his father opened last year has almost become a check-in place for football fans and gourmets.

People are willing to travel hundreds of kilometers to buy a bunch of things, and then take a dozen or so photos as "souvenirs", which even Dad Li can't handle.

But this is also the price of Li Mo's fame. Not only himself, but his parents will also be disturbed because of his fame. Fortunately, the fans are well-intentioned and have not had any impact on his parents' lives.

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After eating, Li Mo rushed to wash the bowls. He didn't come back a few times throughout the year, so he could only help his parents with some housework these days.

In the next three days, Li Mo stayed at home like an ordinary college otaku on summer vacation, eating and sleeping.

It is a pity that Yuan Hua is not on vacation yet, and Li Mo has not seen his childhood friend for several years. Although the two of them often chat on the Internet, it is strange to think that they have not met in person.

An appointment was made to meet in July or August. Li Mo stayed at home for another three days before having to start his work this summer.

After meeting up with the team of managers sent by Mendes, Li Mo first went south to Yangcheng to shoot two relatively simple advertisements, and then went to Shenzhen next door.

Among the domestic giants that jointly bought Sheffield United, the two groups are headquartered in Shenzhen. Li Mo can be regarded as endorsing his own boss.

Both companies have endorsement deals of 100 million yuan over three years, which is also a big contract that Mendes personally negotiated.

The total endorsement amount is 200 million yuan in three years, which is close to 20 million euros. Mendes' team was directly shocked by such a large sum of money.

Now in 2012, money is still very valuable. This kind of contract also proves that the two Chinese giant groups are optimistic about Li Mo.

However, once such a contract is signed, it will not only benefit Li Mo. Once the advertising contract between the two groups is announced, it will also cause a huge sensation in China.

Taking advantage of Li Mo's current popularity and reaping a wave of popularity and traffic, the effect will be much better than inviting other entertainment stars.

The sensation caused by Li Mo's appearance in Yangcheng and Shenzhen also made the top executives of the two groups very satisfied.

On the day of the press conference, outside the hotel where Li Mo stayed, there were all fanatical fans holding his posters. There were so many people that the road outside the hotel was blocked.

After all, Li Mo is not a young star in the entertainment industry. He is the most popular young star in the world's number one sport.

Among the fans who like Li Mo, there are not only young boys and girls, but also many mature middle-aged men who are avid fans of Li Mo.

When reporters took pictures of a large number of middle-aged men among the "star chasers", they were even more incredulous.

Li Mo's horror popularity in China has also been fully reflected through the photos circulating on the Internet.

The dense crowd made many melon eaters feel dizzy.

Even Li Mo himself didn't expect that he already has such a huge fan base in his home country!

That afternoon, the one-hour autograph session that was originally expected to be held was unexpectedly postponed to three hours. Li Mo's hands were really sore from signing the autographs, but seeing the warm and friendly faces made him feel pain and happiness.

The enthusiasm of his family made it impossible for Li Mo to say no. In the end, the staff forced the autograph session to end, otherwise Li Mo would have had to confess at the scene that day.

The next day Mendes also arrived in Shencheng, and after meeting with Li Mo, he gave Li Mo a big hug.

"It's crazy! Li, I watched the video of the press conference on the Internet. You are already a superstar in your country! No? You can't be described as a star. You are simply a phenomenal idol! God, sign it

You are such a huge blessing to me!”

Mendes' face was flushed, and he couldn't hide the excitement in his eyes.

After many years, he finally successfully entered the Chinese football market! But now, he and Li Mo have no rivals in the entire market, they have a monopoly!

"I admit that my vision was narrow-minded at the time. Li, you are 100% right. We just waited one more year and received a return ten times greater than last year! After these few business activities, you will

Become a rich man! I can also get a lot of light~"

Mendes warmly hugged Li Mo's shoulders.

Now every time he thinks back to Li Mo's proposal last year, he feels extremely lucky.

Fortunately, Li Mo's initial self-confidence infected him, otherwise the loss of money would have been too much.

This time Mendes came to China in person, on the one hand to accompany Li Mo through the remaining press conferences, and on the other hand to expand his contacts in China.

In the capital of China in the north, there is still a giant group waiting there. After completing the endorsement activities of several new team owners, Li Mo only needs a few days to concentrate on shooting the remaining advertisements.

Some time ago, Mendes personally checked and screened Li Mo again and again, and only accepted a total of eight endorsements in China.

If they really want to accept advertisements, Li Mo and Mendes will certainly earn more.

However, the principle that rare things are valuable is universal everywhere in the world.

If he accepts too many advertisements, Li Mo's net worth will naturally be affected. Li Mo is still young and he is not in a hurry. Mendes wants to take a long-term approach to catch big fish, so he still has some patience.

The past few years have been all about cultivating his popularity and cultivating Li Mo's star power in China. When Li Mo wins the heavyweight championship or even the Golden Globe Award later, that will be the moment of great harvest.

All said and done, the essence of sports stars is performance. Only by winning championships and personal honors can they earn more money.

In this regard, Mendes has great confidence in Li Mo.

So he is very careful to protect Li Mo's worth, even though many of the advertising quotes Li Mo has received are already very high.

But Mendes' ambitions are huge.

He wants to create a "golden brand" that belongs to Li Mo, at least in China. He wants to help Li Mo win endorsements far beyond those of other celebrities. He wants to make Li Mo the most lucrative super idol in the history of China!

Such a challenge excites Mendes. If successful, his position in world football will be further consolidated.

Raiola and Zahavi, don’t even think of challenging his status then!

Because through Li Mo, he will be backed by the huge Chinese market that countless European and American brokers are extremely coveted. Based on this alone, he will be invincible.

In the next few days, Mendes and Li Mo set off from Shencheng and headed north, leaving their footprints in major cities such as Licheng, Magic City, and Ningcheng, and also caused explosions in these major cities.

Such a sensational effect.

Finally, Li Mo completed his last important signing of the summer in the capital. After the press conference, Li Mo began a two-day intensive advertising shooting period.

This was a bit of a torture for Li Mo.

Fortunately, the content of the filming was relatively simple, and there were no bloody plots. Two days later, his commercial activities this summer finally came to a successful conclusion.

During this period, the Chinese team also completed an away game against Jordan in the first round of the top ten.

Although Li Mo was absent, four overseas players, Hao Junmin, Huang Bowen, Shao Jiayi and Zhang Linpeng, all played. In the end, the Chinese team got off to a good start in the away game thanks to Shao Jiayi's free kick.

Although the score was only 1-0, an away win is always a good start, and among other things, the Chinese team's tenacity on the defensive end was greatly appreciated by domestic fans.

After half a season in the Bundesliga 2, both Huang Bowen and Zhang Linpeng have made visible progress, especially on the defensive end, both of whom have made huge contributions to the team.

After Li Mo finished filming the commercial, he rested for two days and quickly arrived at the training location that Director Gao had told him before.

As the first home court of the top ten games, the country obviously attaches great importance to it. Over the years, the national team has once again entered the final stage of the qualifiers. Major cities in the country have applied for the qualification to win the home game.

But in the end, the top management decided on the Workers' Stadium in the capital.

This is a stadium that carries the memories of countless Chinese fans. Here, Li Mo will also face his second opponent in the top ten together with his teammates.

Once the lucky star of the national football team, Oman!
Chapter completed!