096.They haven’t experienced it
"When you come, find a seat and sit down." Zhu Bin, the company's CEO, who was sitting at the top of the table, said without raising his head.
Chen Ya pulled a chair at the end and sat down.
Originally, he was not eligible to attend the meeting because he was working overtime at the company and he was the one who sent the meeting notice, so he was dragged here.
Director Su, who was sitting next to Chen Ya, frowned and said:
"Aren't you staying here to work overtime? Why did you come here?"
"I just went to collect some materials."
Director Su said: "You can't get a word in anyway, go get everyone a glass of water."
Because it was an emergency meeting, the people who usually provide services were still at home, and a group of people sat in the conference room with dry mouths.
"Director Zhang has just reported the situation. It should be clear to everyone what should be clarified," Zhu Bin said, holding the materials in his hand, "Director Tian, you are the first on the scene. Please share your opinions."
Director Tian said cautiously: "This matter will not interfere with our shooting plan. Tomorrow's shooting schedule has been set and it is not easy to change."
Vice President Wang Weiming, who was sitting next to Zhu Bin, immediately frowned and said:
"Now if we consider it from the perspective of the program itself, our standing is low."
Zhu Bin looked at him: "Tell me your opinion."
Wang Weiming said: "My opinion is to change people."
Zhu Bin said: "Reason?"
"This time Jiang Xinhai revealed her own scandal, which caused an explosion of public opinion and had an impact on the reputation of the program and the company," Wang Weiming said. "According to public relations principles, she must be treated in a low-key and indifferent manner, and she should not be allowed to appear on the program to cause any further topics."
Sex."
Zhu Bin said: "Isn't it bad to cause a topic?"
Wang Weiming said: "In the short term, it will have a positive impact on the program's ratings, but in the long term it will be detrimental to the company's revenue."
Chen Ya put the water glass on his table, he took a sip and then said:
"Jiang Xinhai broke the news about his scandal. No matter whether he responds or doesn't respond, he will definitely generate a large number of negative fans."
"In this way, we need to spend a lot of public relations funds, so there are two situations. One is that we suppress it, so Jiang Xinhai will not be confused, but we have also spent money, and the effect may not be good."
"Second, we may not have suppressed it, and Jiang Xinhai is still confused. Then we will face the situation of letting a confused person continue to appear on the show. The first season of "Poetic Life" has the topic, but what about the second and third seasons?
?Will the reputation be good?"
Zhu Bin nodded.
He put his hand on his chin and asked: "If there is a replacement, do you have anyone to choose?"
Wang Weiming said: "Actually, the selected candidate for this show at the beginning was Li Xingliang from our men's group, but in order to ensure the topic of the show, he was replaced. Now it is better to use him again. By then, there will be three men and three women, so we can absorb more
Female audience.”
Zhu Bin nodded again.
Wang Weiming continued: "In fact, the original intention of the program was to promote Qin Yunshang and Li Xingliang. Everyone should know that the purpose of "Poetic Life" becoming popular is not the purpose, but to make our fan economy lively."
Zhu Bin nodded again.
He seemed to have made up his mind, raised his head and asked, "Does anyone else have any opinions?"
No one dared to say anything in the conference room.
He took a sip of water and said, "Then..."
"I have an opinion."
Everyone looked at the person who suddenly spoke.
Chen Ya had just put down the thermos bottle he was pouring water into, and said to everyone calmly: "I have an opinion."
"Who are you?" Zhu Bin asked.
Director Su quickly said: "His name is Chen Ya, and he is the current manager of the creative department."
As he spoke, he pulled Chen Ya's trouser legs with his hands, trying to get him to sit down quickly and stop causing trouble.
However, Chen Ya was completely unaware of his intentions and continued:
"What Mr. Wang just said was based on the premise that Jiang Xinhai will be confused after this incident, but this premise is wrong."
Wang Weiming never expected that he would be refuted by a middle-level employee, who opened his mouth and asked: "How could I be wrong?"
Chen Ya smiled and said: "Mr. Wang came over from South Korea's XXO Company. He may be familiar with the cultural atmosphere there, but he is not very familiar with China's entertainment industry."
"Actually, I spent some time just now to extract all the comments from viewers before the live broadcast was cut off. There were 13,277 comments in total, and I analyzed them using keywords. I have typed the results.
.”
He took out a bunch of information from his bag, distributed it to everyone, and then said:
"Everyone should be able to see that among the more than 10,000 barrages in total, 63% of the barrages expressed shock, 21% expressed blessings, 10% of the barrages were meaningless, and only 6%
The barrage expresses anger."
Wang Weiming looked at the information with wide eyes, as if he didn't believe the result at all.
Chen Ya slowed down and said, "Jiang Xinhai's fan base is between the ages of 25 and 45. Fans at this stage are more rational and less likely to make impulsive purchases. They are different from the fan groups of boy groups and girl groups."
"As a well-known singer more than 10 years ago, her die-hard fans are completely different from the core fans of boy bands and girl groups. Even if she gets married, those loyal fans will never abandon her."
"Because they are fans of talent, music, and her character. It's appreciation, not possessiveness."
Zhu Bin raised his head, took a deep breath, and said, "What do you think it should be?"
Chen Ya said: "A public relations team should be established immediately to guide public opinion and use this incident as a positive rather than negative publicity. At the same time, we should warm up tomorrow's live broadcast. In addition, the program will continue its filming schedule as usual."
Zhu Bin put his hand on his forehead and thought for a long time.
After a long time, he waved his hand and said to Chen Ya: "Go out first and close the door."
"And all employees below level 8, go out with him. Wait outside."
Chen Ya turned around and left.
Everyone stood outside the door in silence. You looked at me, I looked at you, and no one spoke.
After a while, Director Su opened the door and cautiously said to the people outside: "Everyone, come in."
This chapter is not over yet, please click on the next page to continue reading! Chen Ya returned to the conference room with everyone and sat down.
Zhu Bin said: "Substitution. Li Xingliang will take Jiang Xinhai's place."
"Director Tian, I need to revise the schedule overnight, redistribute the shots, and coordinate with Wang Weiming on the specific changes."
"A public relations team will be established immediately, with Wang Weiming as the team leader, and we will do our best to monitor and guide public opinion."
"Tian Liangliang, you are responsible for leading the legal department and discussing with Jiang Xinhai the termination of the program contract and compensation for the company's losses."
"Marketing department, please send a notice to the effect that Jiang Xinhai will leave us temporarily and Li Xingliang will take her place."
"You also need to connect with Li Xingliang's team and fan base to help him create popularity and support. The bigger the momentum, the better."
"That's it, the meeting is over!"
Chen Ya looked over and happened to see Wang Weiming, smiling contemptuously and completely victoriously at him.
…
After Chen Ya returned to his office, he dialed Jiang Xinhai's number.
His mood is very stable now, but he feels a little depressed.
It's not that he was depressed because his opinion was rejected - to be honest, Chen Ya felt the result when they discussed it behind closed doors.
His current depression is like a street gangster standing in front of Tyson, thinking about how to use two moves to subdue Tyson. His current mood is just like Tyson at that time——
——How dare you?
Jiang Xinhai answered the phone: "Hello? What are you doing? Miss me again?"
Chen Ya said depressedly: "Xinhai, I have a very serious question to ask you now."
"What's the problem?" Jiang Xinhai asked.
"Have we been out of the music scene for too long?" He asked depressedly, "It seems that people nowadays have not experienced the fear of being dominated by us?"
Chapter completed!