Chapter 562 Half-Step King(3/3)
In the early 1980s, many popular TV series were broadcast on TVB, with ratings reaching over 60 points, and the highest percentage of viewers reaching over 90%.
"Asian Idol"'s 51.4% seems to be a big gap, but in fact, viewers' entertainment life has become more and more abundant in recent years, and the TV turn-on rate and ratings themselves have been declining.
Nowadays, when TVB TV series are aired, they are considered very popular if the ratings reach over 30 points.
What's more, "Asian Idol" is broadcast on Saturday nights, when the viewing rate is lowest, and variety shows have always been ignored by television stations and audiences in the Hong Kong television industry.
At this time, it is easier to use the comparison method. At the same time, Duan Jade Channel's "Golden Songs" originally had ratings between 22 and 25 points, but only 18 points was left that night.
Even the ratings of the ratings leader have plummeted, not to mention several other TV stations, which were beaten by "Asian Idol"
The siphon effect will only get stronger, and colleagues are complaining.
The most frightening thing is not the fact that the ratings of a single time period are being siphoned off. What is frightening is Star TV’s constant manipulation.
"Asian Idol" is just a program. Even if the ratings are concentrated, it will only dominate a certain period of time.
However, since the first episode of "Asian Idol" was broadcast, Star TV has tried to broadcast it on the family entertainment channel every Wednesday.
Audition highlights will be broadcast on Friday evening.
These audition highlights are all clips that have not been aired in the main film, and have received a lot of praise from the audience.
In addition, the program's own team had a sudden inspiration and urgently produced a spin-off program "Asian Star Trends" that tracked the inside story of the program's own production and the dynamics of the contestants.
It's still on Wednesday and Friday nights, but the time is 10:00
These two temporarily cobbled-together programs directly drove Family TV's ratings from Wednesday and Friday afternoons to evenings to surpass those of its peers.
In addition, these programs are also available on Star TV Chinese Channel.
Even the spin-off programs have such a strong appeal, and the influence of "Asian Idol" is so ridiculously strong. In December, Hong Kong has been completely ignited by "Asian Idol"!
Also ignited were the audiences in Xiangjiang, especially the young audiences.
Since the recording of the elimination round of the show, the number of fans gathered in front of the TV station and downstairs of the hotel has increased day by day.
Crowds of people.
Especially when popular players such as Ekin Cheng, Wang Xinping, and Zhang Yu walked out of the hotel or TV station, the fans screamed like a mountain and a tsunami. The scene was nothing more than a superstar outing.
Now some advertisers have extended an olive branch to the program team and invited program contestants to endorse the company's products.
Among them, the most popular one is Ekin Cheng. Some advertisers even offered her an endorsement fee of 2 million yuan a year. This figure is already at the level of a first-tier movie star in Hong Kong.
The show hasn't finished yet, and some contestants are already half-step kings.
Chapter completed!