Chapter 585 You treat me as an ATM!(2/2)
Jobs was a newcomer in Silicon Valley, but at Pixar, he did not continue his magical mastery of Pixar for 6 years. He invested very little energy in Pixar, and his main energy was devoted to the creation and operation of NeXT.
This computer company was founded by Jobs after he was kicked out of Apple by the Apple board of directors. He kept breathing in his heart and wanted to stage a prince's revenge.
After being a boss for 6 years, Jobs only appears in Pixar animation once a year, so he needs his subordinates to lead him every time he comes, so that he will not get lost.
The rest of the time was when the company executives went to his office in Redwood City every one or two months.
Introduce him about Pixar.
The process is probably the executive reporting work and then applying for funds. Jobs made many requirements and conditions based on his foundation.
It is conceivable that such a business method will not bring any major changes to Pixar.
But it is unrealistic to say that Jobs did not make any contribution to Pixar.
In the past six years, if Pixar had not invested $64 million in the past six years, it would have been impossible for him to stick to this day.
Pixar Animation has no resistance to being acquired by Yulang Institution. It is a great thing for someone to take over a company that has suffered losses for 6 consecutive years.
What's more, Yuzhi Institution took over at a high price of US$130 million, which indirectly illustrates Yuzhi Institution's recognition of Pixar animation.
Compared to Jobs, who has always been arrogant and condescending, and arrogant, the employees of Pixar Animation like Tao Yumo, the new boss.
Although he is a Chinese, he has a beautiful appearance and a strong affinity. The most important thing is that he cares about his employees. Tao Yumo only took less than a month to capture the hearts of many employees of Pixar Animation.
Simplifying the internal situation of Pixar and conquering people's hearts is only the first step. Pixar animation has always been in a loss state and must make a profit as soon as possible.
Currently, Pixar Animation’s main revenue comes from the production of animation advertising cases and technical support for Disney, which is also the foundation for Pixar’s survival.
After analyzing the company's situation, Tao Yumo first took several advertising cases for Pixar through Mingpao Enterprise and Star TV. The contract was not big, less than 3 million US dollars.
But for Pixar at this stage, no matter how small the mosquito legs are, they are still fleshy. With these contracts, it can at least ensure that Pixar animation does not need to lay off employees in the near future.
Last year, Pixar laid off one-third of its employees due to the pressure of continuous losses.
Next, Tao Yumo went to attack Disney's tough bone.
As early as last year, when he realized the wonderful uses of computer animation production systems, Dituni intended to cooperate with Pixar.
But Disney CE0 Jeffrey Carsonberg insists that he must obtain ownership of the computer animation production system.
This system is one of the fundamentals of Pixar's survival, so Jobs naturally could not agree, and the negotiations finally reached a deadlock and the cooperation was stranded.
This time, Tao Yumo took the initiative to come to ask for cooperation, which undoubtedly caused him to fall into a passive situation.
But cooperation with Dituni is not completely unhealthy. The sufficient production funds, strong marketing capabilities and huge distribution system it provides are of great benefit to the new Pixar.
He clearly understood his needs and the price he had to pay, and Tao Yumo firmly held the bottom line in the negotiations with Jeffrey Carsonberg.
"You invested in order to make good movies, not to buy our trade secrets.
If you just want to acquire Pixar for that system, you might as well buy Pixar.
If you agree, I can pay some money and sell the equity I just obtained to you for $120 million."
Tao Yumo learned to see how she looked during negotiations vividly, and said to Tao Yushu: "I was so forced to do it at that time. You don't know how strong that Kasenberg is."
Then she smiled proudly, "But fortunately, I was right. Disney wanted Pixar's technology and didn't want Pixar to drag down its performance. In the end, Carsonberg agreed to cooperate."
Tao Yushu has been listening to her sister's speech seriously. When Tao Yumo said this, a slight smile appeared on the corner of her mouth.
I feel that the little girl who used to be really grown up now and can stand alone.
But when she opened her mouth, the situation changed.
"There is nothing to be happy about signing a contract, the difficult part will be in the future!"
Tao Yumo suddenly felt disappointed, but Tao Yushu was right.
The cooperation agreement reached between Pixar Animation and Disney includes the production agreement for three animated films.
Originally, according to Dituni's requirements, they could bear all the production funds, but the distribution and copyright of the video would belong to Dituni, and Pixar would be $26 million.
Tao Yumo was very moved by this condition, but reason told her that it would not work.
Because once such an agreement is signed, Pixar will become Disney's OEM within a few years.
Even if she has the ability to support herself in a few years, it will probably be difficult to get rid of Disney's influence, so she firmly disagrees.
In the end, the two parties shared the production funds equally, the box office revenue was equally divided, the distribution rights belonged to Disney, and the copyright belonged to Pixar.
In this way of cooperation, Pixar preserved the copyright of the work, and thus protected the subsequent copyright income and peripheral development rights. Both parties have pros and cons.
However, Pixar has changed from being able to maintain income from drought and flood to taking most risks, and Pixar has also suffered great financial pressure.
According to the agreement reached between her and Dituni, the production funding of the three animated films must not be less than US$9,000, and Pixar will bear half of it, which is US$45 million.
Even though the $45 million is invested in several years, it is also a huge pressure for Pixar, which is still in a loss-making state.
The reason why Tao Yumo persists so much is because on the one hand she understands Pixar Animation's technical strength and has confidence in the opponents.
On the other hand, it is also because she saw the considerable benefits of Yulang’s current comic copyright development.
In the past three years, the revenue from the development and sales of derivatives surrounding comic works by Yulang Institution has been rising steadily, with profits reaching HK$65 million last year, accounting for as much as 30% of the overall net profit.
"With such a large funding gap, what do you plan to do next? The company will not give you blood transfusions!"
Tao Yushu made a statement first.
Upon hearing this, Tao Yumo snorted, "I knew you were going to create difficulties for me, but it doesn't matter, I've figured out a solution."
"What's the solution?"
"loan!"
Tao Yushu frowned even more. As she expected, this was the only way that Tao Yumo could think of.
But she guessed that even if you can get the money, the amount would not be large. How can you ensure that Pixar's animation will be successful? If the movie fails, the cost will not be recovered. What are you going to pay for?
loan?"
Tao Yumo waved his hand, "When you do business, how can you avoid taking any risks?"
As she spoke, she ran into her suitcase and plucked her left and right, and finally took out a few video tapes.
"What's this?"
"I'll show you what Pixar has made in the past two years, and you'll evaluate it again!"
She pulled Lin Chaoyang and his wife to the audio studio, and Dongdong and Yan Yan also joined in the fun.
In the six or seven years from Lucasfilm's computer animation department to Pixar Animation, Pixar Animation has not produced animated feature films.
But their strength should not be small, otherwise they would not be valued by big names like Jobs and Carsonberg.
Tao Yumo first played the studio's earliest short film "Andre and Willy's Adventure", and then played the award-winning short films such as "Naughty Jumping Light" and "Tin Iron Soldier".
It has been released all the way to Disney's latest animated feature "Aladdin Magic Lamp", which used a computer animation production system developed by Pixar.
Tao Yushu has no interest in cartoons, but it can also be seen that Pixar produces high quality. The key is that the two children are bounced and jumped and are very happy to watch.
Seeing this, Tao Yumo said proudly: "Sister, I can say very responsibly that Pixar is the only experience and funding for making animation feature films, and it is not difficult to meet these conditions."
She played the film "Tin Iron Soldier" again, "The company is now preparing to use this short film as a prototype and inspiration to create our first feature film, and now it is in full swing."
Tao Yushu nodded gently and said nothing. Tao Yumo was a little anxious when she saw this. She had finished her ultimate move, why didn't the BOSS' blood bar be bottomed out?
"Brother-in-law!" She winked at Lin Chaoyang.
Lin Chaoyang coughed, "What, Yumo, just say it if you have something to do!"
Tao Yumo gave him a vicious look, not at all powerful at the critical moment.
She turned to smile and said to Tao Yushu, "Sister, I think that the loan is to earn interest from the bank anyway. You and my brother-in-law lend me some money. It is better to have cheap banks than to be cheaper than their own family. Do you think this is the case?"
Tao Yushu said funnyly: "Then I might as well ask the company to invest a little more for you? I will lend you my own money, who will I ask for it if I lose money?"
Tao Yumo immediately beat the snake and followed the stick, "It would be better if the company could invest-"
Halfway through, she noticed Tao Yushu's expression change, and immediately changed her words: "But I'm considering affecting the stock price, I'm going to want $15 million!"
"Not even 1 million!"
Tao Yushu sealed all possibilities with one sentence, and Tao Yumo was disappointed and spent a long time in vain.
After Tao Yushu left the audio studio, she pulled Lin Chaoyang on the sleeve.
"Brother-in-law, you can sponsor it, just 15 million."
Lin Chaoyang glanced at the door and said, "You use me as an ATM!"
"I will pay you back the principal and interest at that time, and the bank will not be able to borrow so much!"
In front of Lin Chaoyang, she told the truth.
"Then you are still greedy. Why don't you agree to Disney's conditions at that time? Three movies are $26 million, and Pixar won't have to worry about these two years."
"That won't work!" Tao Yumo said decisively, "I spent so much money to acquire the company, not to work for others!"
Lin Chaoyang gave a thumbs up, "Old Tao has ambition!"
Chapter completed!