Everyone gets together for only a few days in a year, and there are always endless things to say.

Tao Xiwu is very concerned about Starry Sky TV run by Tao Yushu. When he was in Xiangjiang, he liked to watch Starry Sky TV variety shows, which were much more interesting than mainland TV.

I heard that Star TV broadcast CCTV's Spring Festival Gala this year, Tao Xiwu asked strangely: "Can you see the Spring Festival Gala in Xiangjiang?"

"It can be seen not only in Xiangjiang, but also in Southeast Asia," said Tao Yumo.

In addition to the launch of Phoenix Channel in the Mainland this year, Star TV has also opened several new channels for Southeast Asian countries, such as Film Channel (Southeast Asian Channel, Mandarin Radio), Cassette Channel (Southeast Asian Channel, Mandarin Radio), and News Channel (Southeast Asia

Channel, English radio)

Listening to this, everyone in the family felt a mysterious feeling of crying at the end of the world.

"My aunt, where can your TV station be broadcasted the farthest?"

"Theoretically, it can be seen worldwide, but it depends on the coverage and signal quality. The key is whether local policies allow us to implement it."

Tao Xiwu thought, "Then in a few years, will Europeans and Americans also see your TV station?"

Tao Yushu laughed, "This is unlikely, it's too expensive to do that-

She then explained to Tao Xiwu the operating model of the TV station, the ideological differences between the East and the West and the geopolitical influence, and Tao Xiwu was dizzy when he heard it.

"It's too troublesome to build a TV station, it's easier than making a movie."

Tao Yumo laughed and scolded: "Silly boy, your aunt's TV station is worth tens of billions in the future, and it's worth it no matter how troublesome it is!"

Tao Yucheng's reaction was shocked, "10 billion? One TV station is only 10 billion?"

"This is not what I said, it is what the newspaper said-

Since the popularity of "Asian Idol" last year, Star TV's ratings and influence have been rising steadily, and advertising fees have also increased day by day. In just one year, it can already compete with the largest free TV station in Xiangjiang, namely, the wireless TV station.

But as the only satellite TV station in Xiangjiang, Star TV's potential is far more than that.

This year, Star TV has been launched in Southeast Asian countries, and the audience coverage has increased in geometric numbers, which means that the influence and advertising fees of the TV station will inevitably increase accordingly.

Some time ago, the second season of "Asian Idol" was broadcast, continuing the popularity of last year. Financial media such as "Xinbao" and "Xiangjiang Political and Economic Weekly" all published some articles discussing the development prospects of Star TV.

These media generally believe that it is only a matter of time in the short term to turn losses into profits with the strong content output ability shown by Star TV.

"Xinbao" is optimistic that Star TV's advertising revenue exceeded HK$2 billion within three years and HK$3 billion in five years.

If Star TV can connect the landing of various countries such as East Asia, Southeast Asia, and South Asia in the future, it will cover more than 2 billion viewers.

Once Lin's Pictures and Mingpao Enterprise intend to capitalize the TV station and split and list it, the market value may easily exceed the market value of HK$10 billion, and this figure is still a conservative estimate.

Listening to Tao Yumo's introduction, my family was surprised, but I didn't expect that the TV station was such a big business.

This is completely different from the domestic TV stations in everyone's impression.

The New Year's Eve passed by the Spring Festival Gala and jokes. The next morning, the family got up with the sound of firecrackers to greet each other.

The children were the most active. Tao Xiwu's face was filled with laughter when he received New Year's money, but his mother Zhao Li cut her ankle in the waist, leaving only 100 yuan.

"Mom is going to praise you, I'll keep it for you in college in the future." Zhao Li's big cakes are very skillful.

After breakfast, some people are waiting for others to come to pay New Year's greetings at home, and some people go out to pay New Year's greetings to others.

In the past two years, Lin Erchun has been in Yanjing, and there are still people coming to pay New Year's greetings during the Chinese New Year. On the contrary, Tao's father retired for many years and the family became more and more peaceful.

In the afternoon, Lin Chaoyang arranged to invite everyone to watch the movie.

Today is the first day of the Lunar New Year, and it is also the day when "The Battle of Red Cliff" is released.

The Capital Cinema is on Chang'an Street, not far away. The whole family walked towards the cinema with their legs.

By the bus and looking at the movie promotional poster on the body of the car, Tao Yucheng exclaimed and asked, "Yu Shu, I have been watching the poster of "The Battle of Red Cliffs" outside these days, and there are also a bunch of newspapers and magazines.

How much does it cost?”

"10 million."

Tao Yucheng was shocked. This was the first time he saw a movie being released and had such a big battle. It cost so much money. How much box office will it take to make a profit?

Facing his problem, Tao Yushu did not have a deep conversation, but said: "We are not only released in the mainland," he said.

There is also an overseas market.”

Tao Yucheng nodded, "That's right."

Nowadays, there is no "schedule" in the domestic film market, let alone "New Year's Day". But because of this, Lin's Film Company chose to take the unusual path and intends to create a concept of "New Year's Day"

.

In order to create this concept, Lin's Pictures and various cooperative units have spent a lot of money.

Like the schedule, most of the movie promotions these days are posters and advertisements in movie magazines. The methods are single and unattractive. Of course, there is almost no big expense.

But the promotion and promotion of "The Battle of Red Cliff" is different. One month before the Chinese New Year, various soft articles about "The Battle of Red Cliff" were flying all over the sky in the media, big and small.

In the past few days, Yanjing's buses, subways, taxis and Wangfujing are also full of advertisements for "The Battle of Red Cliffs", which are the case in several municipalities and larger provincial capitals.

According to this publicity, if the box office is not more than 20 to 30 million, it is not enough for the publicity fee to share.

However, Lin's Pictures is not a fool, and the film industry has always been a winner-takes-all zero-sum game.

The mainland market seems to be behind, but it can be produced by tens of millions at a price of one or two cents or three or five cents.

The box office of hundreds of millions of movies, the box office potential of top movies is immeasurable.

The quality of "Battle of Red Cliff" is very good. As long as the publicity momentum can be really built and as long as the audience truly recognizes it, it will not be difficult to make a profit.

The family walked into the Capital Cinema and saw that there were actually people buying tickets in the cinema lounge. Although it was not too many, Tao Yucheng was still a little surprised.

"Someone really watches the movie!"

Zhao Li pulled him for a moment, so don’t say it if you can’t speak.

Tao Yushu smiled, not caring.

Before the concept of the New Year holiday period appeared, Chinese people did not have the habit of watching movies on the first day of the Lunar New Year, and most urban cinemas would not even open on this day.

After buying tickets at the ticket gate, there were more than 20 minutes left before the movie started. Everyone did not rush to enter the screening hall, but checked the heads at the door.

The cinema in the first grade of junior high school looked inconspicuous, and in a short while, there were 30 or 40 people.

After entering the screening hall, Tao Yumo looked around and looked around, "It will only be 50% attendance, which is a bit small!"

"A lot, today is the first day of the Lunar New Year.

The attendance rate of 50% has reached Tao Yushu's psychological expectations, and the movie-watching habits are not developed in one day.

While the sisters were talking, KFC's patch advertisements appeared on the big screen. This was another pioneering move by Lin's Pictures, which was the first to introduce mature patch advertisements abroad to China.

The 5 advertisements earned 1 million yuan, which can be considered as subsidizing the promotion and distribution expenses of the movie.

After 6 minutes, the movie officially began.

The two armies faced each other and stood in a long time.

One army camp was filled with tents, and there was no end at a glance. The military flags were rushing, showing the power of strong soldiers and horses.

The other side had obviously fewer troops, but the camp was neat, and the local soldiers held their weapons tightly and were ready to fight.

The camera looks down from the air and then continues to advance until it focuses on Chow Yun-fat's rough and domineering face.

His eyes looked into the distance, with a little worry, and the word "Cao Cao" appeared on the right side of the picture, and the voice-over sounded:

In the fifth year of Jian'an in the Eastern Han Dynasty (200 AD), Yuan Shao led 100,000 elite infantry and 10,000 cavalry to the front line from Jizhou, with food and grass piles up like mountains and endlessly spreading.

Relying on his strong military strength, he tried to crush Cao Cao with absolute advantage.

Cao Cao had only 20,000 troops, and the supply of food and grass was tight. Cao Cao's army and Yuan Shao's army fought in Guandu, and launched a strategic decisive battle here.

As the picture turned, Wuchao was in flames, killing sounds shook the sky, a surprise attack was completed, and a decisive battle was about to begin.

The sound of shouting and killing gradually weakens as the background sound, and the voiceover continues:

Cao Cao's surprise attack on the Wuchao granary caused the Yuan army to be unstable. He seized the opportunity to defeat the main force of the Yuan army in one fell swoop and defeated Yuan Shao, which is known in history as the "Battle of Guandu".

After the Battle of Guandu, Cao Cao quickly unified the north and led a large army under the devil in July of the 13th year of Jian'an to reach Jingzhou.

In August, Liu Biao, the governor of Jingzhou, passed away. His son Liu Cong surrendered without fighting. Cao's army successfully occupied Jingzhou and his army's power was greatly enhanced.

Liu Bei, who was attached to Liu Biao and stationed troops in Fancheng, still did not know the news of Liu Cong's surrender. He did not respond hastily until Cao's army arrived in Wancheng. He fought fiercely with Cao's army on Changbanpo's voice-over. The sound of killing on the battlefield was shaking the sky, and the smoke of gunpowder was everywhere.

Tragic.

Among the chaos, a cavalry general was wearing silver armor, holding a gentian bright silver spear, and a group of snow-white lions and horses were shining in his arms. He was surrounded by Cao's army and rushed left and right.

It's like entering a state of no one.

A general of Cao's army came to fight with a three-pointed two-edged sword. In a few rounds, he was stabbed by a silver armored general and killed all the troops.

The white horses emerged from the crowd.

But there was another army and horse blocking the road, and the general was the first to be the first to have a clear banner, and the letter was written: Zhang's tribe in Hejian.

The silver armor general had a strong face, and after more than ten rounds of force, he could not capture him for a long time, and he dared not fight among the enemy.

He rode his horse and wanted to leave.

Two generals behind him called out: "Don't leave!"
To be continued...