On weekends, he would give up his work and spend time with his family.

On New Year's Day, Du Feng, who had not appeared for a long time, organized a party. As soon as he met, everyone found that Chen Lan's stomach was bulging again.

"Are you pregnant again?" Tao Yushu asked, holding her hand.

In a blink of an eye, Du Feng and his wife have been married for four years, and the eldest is almost three years old. Now they are pregnant with a second child, and it’s just about time.

"A child is still too lonely, it's good to have a companion."

After chatting for a while, Du Feng talked about the financial storm in the second half of this year and sighed.

The Asian financial crisis has not had a direct impact on China, but it has almost occurred one by one in neighboring countries in China. The tragic situation is terrifying.

It has also affected the domestic industrial economy and public mentality. First of all, the stock market, which was quite active in the previous few years, fell into a slump, and the consumer market was even more depressed.

At the same time, according to the report of the National Bureau of Statistics, by mid-1997, the total value of industrial inventory products nationwide exceeded 300 million yuan, and there was a "structural surplus", and 95% of industrial products were oversupply.

The business environment of enterprises has become increasingly harsh, and Du Feng's industries have also been affected.

Consumption is sluggish and the clothing business, which has been growing strongly in the past few years, has slowed down a lot this year.

However, what made Du Feng most alert was the myth of the two domestic and foreign retail giants in the second half of the year.

In September, affected by the bankruptcy of Japanese banks and securities industries, Yakone, a star Japanese retail company, officially filed for bankruptcy in the Shizuno Prefecture District Court.

Yaohan officially entered the country at the end of 1995, but Chinese people are very familiar with this company because its founder and Yukazu are the prototype of the TV series "Ashin", which once created a ratings myth in China.

For many years, Yakeng has maintained a vigorous expansion momentum, with 26 large department stores in Japan.

There are also more than 40 shopping malls in Southeast Asia, Europe, the United States and China.

The debt ratio is extremely high, so when the financial crisis hit, it was the first to be killed in the waves. When it went bankrupt, the total debt of Yakan was as high as US$1.3 billion.

As soon as the bankruptcy of Yaohan, it became loyal to China and Zhengzhou Asia, which once regarded Yaohan as an example, was also in a desperate situation.

In the past few years, Asia has been in great success in the domestic chain business field, but in fact, the company has already been full of dangers.

No profit was made in Asia's shopping malls in various places, and the malls were robbed many times, and the huge debts were owed to suppliers. By 1997, Asia's debt was 615 million yuan, and its debt-to-asset ratio was as high as 168%.

"I really didn't expect that Asia could fall so quickly, and it was still very prosperous in the past two years--."

When Du Feng said this, he was half so proud.

What Xixi is that he has now entered the retail industry, and his competitors' today may be his tomorrow.

What was so proud of was that as early as when he was operating the Asia-Europe Clothing City, he felt the impact of the regional environment on his business, so after the Asia-Europe Clothing City expanded to a certain level, he decisively chose to shrink the front line.

The great defeat between Asia and Wang Suizhou proved that his expectations were extremely correct.

After listening to him for a long time, Lin Chaoyang said: "This financial crisis is very dangerous for companies that like to take risks, but it is a rare opportunity for companies that operate stably."

Du Feng was immediately interested when he was reminded, "Brother-in-law, do you mean you can take this opportunity to buy at the bottom?"

"It's almost the same. Not only is it a bottom-up, but after a violent shock, the ruins also need to be rebuilt."

Du Feng showed his slight expression, "It makes sense, it's true."

He seemed to have thought of something and said, "I remembered it when you say that. Some time ago, Yakkaido seemed to be interested in selling the Hong Kong business."

Yaohan's rapid expansion includes Asia and Europe, among which Greater China is one of the main battlefields for its investment.

In Xiangjiang alone, Yakeng opened 8 department stores, and the decoration fee for each department store is close to 5,000.

Hong Kong dollars, the return period is more than 5 years.

In the early stages of entering the Hong Kong market, Yakeng's profit was at its peak, with a net profit of HK$57 million in 1991.

But in the following years, profits declined rapidly. By 1995, the Hong Kong business suffered a loss of nearly HK$80 million, and the cumulative loss had reached HK$316 million.

The direct cause of this result is naturally the radical expansion strategy of Yokoyo.

They invested nearly HK$1 billion in the small land of Hong Kong, with more and more new stores, but the result was that the front line was getting longer and longer, the overall expenditure continued to increase, and the inventory volume continued to increase.

When funds inflows cannot cope with expenses, interest expenses are only increasingly increasing by continuously borrowing from banks and delaying repayment from suppliers.

Du Feng is now struggling in the retail industry and naturally has some understanding of the situation of the Yakan Xiangjiang business.

The fact that Yakan's Xiangjiang business is going to be sold has been promoted for a long time, but there are few responders.

In the final analysis, it is still unprofitable.

Yakan Xiangjiang was listed on the Hong Kong Stock Exchange as early as 1988. In addition to department stores, it also has Yakan Food, Yakan Food, Miaoli, Santa Ana Cake House, Happy World and Grand Slam Fast Food.

With complex business and high debt, such a company may have to invest a lot of money to get it into the hands of such a company, in addition to drastic reforms, it is possible to make it possible.

At a time when the financial crisis is raging, those smart bigwigs naturally don’t want to carry this heavy burden.

""Alas, in fact, the business of Yaohan is somewhat beneficial to me, but the burden is too big and heavy. After analyzing the situation of Yaohan, Du Feng said with some regret.

"Everything has its pros and cons, it depends on the choice. You mentioned just now that Yakan Xiangjiang's branch in Shanghai also has shares?"

"yes."

In 1995, Yakan entered the mainland and chose the Shanghai No. 1 Department Store to cooperate. The Yakan Shopping Mall with a construction area of ​​about 140,000 square meters was built at the intersection of Zhangyang Road and Pudong South Road, which suddenly became a new landmark in Shanghai.

On the day of opening, a total of 1.07 million customers flocked to the market, setting a Guinness World Record and quickly becoming an important business district in Shanghai.

In this joint venture, Yakan Shopping Mall, Shanghai No. 1 Department Store holds 45% of the shares and Japan Yakan Shopping Mall holds 19% of the shares

Shares, Yaohan Xiangjiang holds 36% of the shares.

"If you take all the shares of Japan's Yakone and Yakone Hong Kong into your hands-"

Before Lin Chaoyang could finish his words, Du Feng's eyes lit up.

This is really a wonderful move!

It is true that Yakan Xiangjiang has suffered losses for years, but it would be different if it were mastered by Yakan in Shanghai. This is a hen who can lay golden eggs.

He has been in the retail industry for almost three years. The first shopping mall jointly founded with BBQ last year was opened in Shanghai, with a business area of ​​only 20,000 square meters.

At the same time, Shanghai Yakan had a business area of ​​100,000 square meters, and its business has always been the leader among major shopping malls in Shanghai, firmly ranking as the leader in the retail sales of Shanghai.

Some things were clear at a glance, and Du Feng's mind suddenly became active by Lin Chaoyang's inspiration, and even outlined various business methods and plans after the acquisition.

"Brother-in-law, you are really my brother-in-law!" Du Feng said with some stinginess.

It’s not that Du Feng is excited. He has met Lin Chaoyang over the years and can always be inspired whenever he talks about business.

The subsequent development also proved that all the suggestions Lin Chaoyang gave him were correct.

After dinner, Du Feng happily took his wife and children to leave Xiaoliubukou Hutong. Next, he planned to go to Xiangjiang to practice the inspiration Lin Chaoyang brought him.

After New Year's Day, the winter vacation is about to come, and the children are always looking for the holiday every day.

But at the same time, they have concerns about Chinese.

Because before the winter vacation, the two still had a difficult time passing the final exam one by one.

To be precise, it should be the examination of the old mother after the final exam.

Yan Yan is only in the first year of junior high school, and his grades in various subjects are pretty good, and he is very average, so the pressure is not too great.

But Dongdong is different. He is now in his first year of high school, and his math, physics and chemistry are outstanding in the class, but Chinese and history are dragging him down.

Tao Yushu's eyes were placed on the test paper without saying a glance. Dongdong was under great pressure and sent a signal to his old father for help.

"It's a bit serious disconnect between Chinese and historical achievements!" Tao Yushu sighed.

"Yes, this kid is a bit biased in subject matter."

Lin Chaoyang not only ignored his son's call for help, but instead agreed.

Tao Yushu raised his head, his eyes were puzzled, "Your father has such high literary literacy and historical knowledge level,

I usually have so many tutorings for you, why are you still doing this?”

Lin Chaoyang: Yes?

Dongdong immediately followed up and said, "Mom, we all learn knowledge from books. My dad usually tutors me, but he always diverges. 90% of what he says has nothing to do with exams."

Lin Chaoyang glared at him, "You kid treat your father as the scapegoat, right?"

Before he could speak, he heard Tao Yushu say, "Then I'll find two teachers for you to make up for Chinese and history."

Dongdong's face immediately became bitter, but she didn't expect that she could not escape the sanctions of the tutoring teacher after offering sacrifices to her own father.

After judging the test scores, the two children finally put down their burdens.

Lin Chaoyang advised Tao Yushu: "It's enough for children to have similar grades, and we don't expect them to come back from the top scorer."

The couple's attitudes towards the education of their children are completely different. Compared with Lin Chaoyang's casualness, Tao Yushu is much stricter.

"The grades are not important, what is important is learning ability and learning attitude, which is something that will affect his life."

The inner scroll of Tao Yu's book is engraved in the bones, and naturally the demands on children will not be relaxed. Lin Chaoyang never had any say in this matter.

Laba was just a few days after New Year's Day. Tao Yumo, who had been in the United States for almost two months, had just returned to Xiangjiang when avian influenza broke out there, causing 6 deaths. The whole of Hong Kong was in panic, and Tao Yumo immediately ran away and returned to Yanjing.

After coming back, I kept complaining that Tao Yushu treated her as a long-term worker, and that it would be fine if it was hard to work, but it would take some risks from time to time.

"I know you have worked hard, but who made you the person I trust the most?"

Tao Yushu personally brought the brewed hot tea to his sister, and said with a gentle attitude.
To be continued...