The Lille 35 jet is much smaller than the Gulfstream GV that Tao Yushu ordered. The only acclaimed facility on the plane is the bar.

But Tao Yushu was not interested in these things. She learned about Blockbuster's situation with Mark Randolph on the plane.

Not long after, the plane landed in Dallas.

Blockbuster is headquartered in Dallas's tallest architectural Renaissance building. The straight building rises from the ground, like a square box composed entirely of steel and glass, with no aesthetic sense. The literary and artistic decoration of the entire building is the huge "×" on the windows.

The elevator arrives on the 23rd floor, and Blockbuster's L0G0 can be seen everywhere, and the walls are covered with framed movie posters.

In the conference room of Blockbuster, Tao Yushu met today's protagonist, John Andioko, CEO of Blockbuster, and Ed who called

Stead sat on his left.

Both of them had the confidence that was unique to Americans. After the negotiations began, Ed Stead sang red, while John Andioco was still there, and only occasionally interrupted a few words, but his tone was unquestionable.

After a while, I saw that the other party always looked for Netflix's business model, but I never talked about the acquisition conditions.

Tao Yushu knocked on the table. Such behavior was obviously impolite, but she didn't think there was anything wrong with Blockbuster's arrogance deserved this treatment.

"Gentlemen, I think you should talk about some serious matters. If you want to talk about the acquisition, should you show some sincerity?"

The atmosphere in the conference room fell into a brief silence, and John Andioco's eyes were sharp, "Mrs. Lin, I think you should understand that for Blockbuster, Netflix is ​​just an optional small object."

"Is that true? Then why do you come to us to discuss the acquisition?"

Seeing the stalemate in the atmosphere, Ed Stead came out to become a peacemaker again.

"We took the initiative to contact Netflix, of course we were attracted by some of Netflix's unique advantages in the segmented fields. I think this is also the reason why Netflix can develop rapidly in a short period of time."

"Mr. Stead is right, e-commerce is the future trend," Mark Randolph continued.

The atmosphere finally eased a little. Ed Stead listed some Netflix's development trajectory and data, and finally gave their quotations.

US$800 million, of which 25% are cash and 75% are Blockbuster's stock.

Hearing this number, Tao Yushu shook his head silently.

Although he had already prepared before departure, Blockbuster's offer was beyond her expectations.

"Do you know what Netflix's previous round of financing was valuation?"

Of course Ed Stead knew what Tao Yushu meant. He did not directly answer Tao Yushu, but instead explained the current development status of Blockbuster.

With 9,000 self-operated and franchised stores, tens of thousands of dedicated employees, and nearly 20 million active members...

And the most important thing is that Blockbuster will launch in the second half of this year.

At that time, the Blockbuster stock obtained by Tao Yushu will inevitably usher in a big surge. US$800 million is just a guaranteed guarantee, and US$1.5 billion is not impossible.

Listening to the big cake painted by Ed Stead, Tao Yushu still shook his head.

Taking the unknown stock appreciation space to talk about acquisitions is a bit too refined.

In fact, Tao Yushu had not planned to discuss acquisitions and cooperation with Blockbuster since the beginning. This time she came here to test the reality of Blockbuster.

It seems that this behemoth in the American video tape industry is far less powerful than they seem.

After being kind enough to say that he would consider this offer, Tao Yushu took Mark Randolph away from the Renaissance Building.

"Mark, do you think we should sell ourselves to Blockbuster?"

"If you want to recoup your previous investment as quickly as possible and make a big profit, then selling Netflix to Blockbuster is indeed a good idea."

His implication is that you better not sell it.

In fact, both of them understood that it was almost impossible for Netflix to sell itself to develop at this stage. After all, the bright prospects were waved to them not far away.

This time I came to Dallas was just a test of my opponent.

"Would you think what would happen if we rejected Blockbuster?"

"Although we are all engaged in the video tape industry, they are essentially different. It is actually difficult for Blockbuster to strike us effectively now, otherwise they would not choose to acquire this move first.

I guess, after we refuse, they will most likely start from the distribution aspect and strengthen their monopoly on the release of the latest blockbusters, which is one of their few methods."

Tao Yushu nodded slightly, "How much do you think we have the chance of winning in the competition with Blockbuster?"

"100%!" Mark Randolph said without hesitation.

His answer seemed a bit blind, but this was also a preparation that Netflix has been making since its establishment. From the very beginning, Tao Yushu anchored Netflix the industry giant Blockbuster as a competitor.

So in the past two years, Netflix has already studied this competitor very thoroughly.

Mark Randolph's confidence comes from Netflix's unique business model, but also from the short-sightedness of Blockbuster's company.

Blockbuster focuses on videotape rental, but their core business model is five words "controllable dissatisfaction".

Blockbuster knows clearly that most customers don’t actually like the experience of filming from it, the high late fees, poor inventory, uneven stores, and sugar cake service.

The popular saying among American videotape enthusiasts, "Everyone hates Blockbuster" is due to the above reasons.

But what makes these customers helpless is that Blockbuster's radical expansion strategy has defeated a large number of personal audio and video stores, causing many customers to have to choose their services.

In addition to customer dissatisfaction, the film industry also hates it.

In recent years, with the continuous increase in the market share of Blockbuster chain stores, it has been extremely strong in negotiating with major film companies, making these film companies miserable.

From a business perspective, Blockbuster is essentially a middleman, which connects the industry's content producers and audiences, which is a good thing.

But the habit of bullying customers in the store made them insist that they created the public's demand for movies.

In Netflix's many internal analysis and deductions, once Blockbuster's business model and way of doing things encounter setbacks, it will inevitably be defeated and suffer extremely serious backlash.

Now Blockbuster and Netflix seem to be competition between giants and rising stars, but they have established a barrier because of the Internet.

Netflix can develop step by step and erode Blockbuster's market.

Unless Blockbuster's elephant turns around and completely abandons its moat that it invests billions of dollars offline, it will be difficult for it to defeat this opponent in the field Netflix is ​​good at.

The two sides seem to have a huge gap in strength, but in fact Netflix is ​​on the side of the historical trend and is invincible.

Tao Yushu's question was not about asking for advice, but more about Mark Lundaotian's statement.

After the acquisition proposal was rejected, Blockbuster's revenge should come soon, Mark Randolph is now the leader of Netflix.

If you show too weakly, it is not a good thing.

"I'm curious, since they decided to acquire us, why did they have to offer such a low price?" Mark Randolph was a little puzzled.

Tao Yushu pondered the attitude of John Andioco just now, combined with the resume of the person mentioned by Mark Randolph, and said:

"John Andioco is obviously a loyal supporter of the real economy, and he actually has no good impression of the Internet.

Didn’t he just say that, ‘The entire Internet craze has been hyped up.”

This is actually true. They are likely to acquire Netflix for the purpose of listing next year.

Blockbuster and Netflix, offline + online, can almost be said to be the monopoly of the American videotape rental industry. Once listed, it will definitely receive hot favors from the capital market, and it will not be a problem to double the stock price."

After analyzing John Andioko's psychology, Tao Yushu did not face much pressure from the giants and said easily:

"Now it seems that we can only beat Blockbuster to the point of pissing."

Upon hearing this, Mark Randolph's originally heavy mood also felt a little relieved.

"Yes, just beat them up!"

When leaving Dallas, Tao Yushu was riding a Boeing passenger plane.

Next she will fly to New York to start the roadshow battle before the Asia-Pacific News Network is listed.

The plane passed through the clouds, and Tao Yushu suddenly thought of the Gulfstream GV she ordered.
Chapter completed!